How to pick a winner in Instagram giveaways and contests

Posted in: Applications for InstagramLast update: 16/09/19

Tired of picking a winner by hand for your Instagram giveaways? Struggling with the volume of comments? Need a way to pick a winner on Instagram at random, and prove that the contest was fair? Use the Easypromos Instagram sweepstakes app to collect comments, select winners, and avoid bots or giveaway accounts.

Giveaways are a very popular strategy to get more followers and engagement on social media. Followers love them, because of the tempting prizes on offer – and because they just have to comment to take part. But what’s the best way to pick a winner on Instagram?

You need to keep track of all the comments on your post. You want as much engagement as possible. And your followers are watching to see if you run the giveaway fairly.

That’s why we created the Instagram giveaway picker. Use it to pick a winner on Instagram and manage every aspect of your contests – from filtering comments to contacting the winners.

Ready to pick your winners? Go ahead, your first giveaway is FREE!

How to run an Instagram giveaway

To get started, just write and publish a post on Instagram. Make sure you share terms and conditions in your bio or website!

When you run an Instagram giveaway, you can ask users to do 3 things:

  • Comment. This is the foundation of any Instagram giveaway. To get more participants, try and open up a conversation. Ask an interesting, open question, like “What’s your favorite of our products, and why?” or “tell us why you deserve to win this prize”.
  • Mention friends. You can add mentions to comments in your giveaway. Just use the filter tools so that only comments with tags are included in the prize draw. You can ask for up to 5 mentions. Remember, if you ask for too much, then people will be reluctant to join your contest.
  • Campaign hashtag. Set up a hashtag that represents your brand, a specific theme, or contest. Ask users to include it in their comments. Then apply filters so that users can only win the prize if they used the hashtag.

You can invite people to follow you on Instagram. But remember, there’s no way to measure followers in your contest! Most participants will choose to follow you, without being asked – or you can remind them to follow you for updates on the giveaway.

How to pick a winner on Instagram

When the sweepstakes comes to an end, log in to your Easypromos account and pick the “Instagram giveaway” app. Connect your Instagram profile and select the giveaway post or posts. Then the app will automatically import all the relevant comments.

Next, apply filters to make sure that your participants used the correct hashtags and number of mentions. You can exclude anyone who behaved badly, or people who have won previous contests. Finally, run a test to make sure that your Instagram giveaway is set up correctly.

Ready? Now you can click to pick a winner on Instagram. The app will make a random choice. And it selects alternate winners, too – just in case you can’t contact your first choice.

How to announce the winners of an Instagram giveaway

When you announce the winners, it’s the crowning moment of your giveaway. You want to get as much attention as possible!

Use Broadcast Mode to announce the winners with an instant, viral video. Assign prizes to the winners with a dramatic drum roll and a burst of confetti!

Like any Easypromos contest, you’ll also receive a unique URL which links to a Winners’ Page. This shows the names of the winners, their prizes, and a Certificate of Validity which proves that the contest was fair. So if your followers ask how the winner was chosen, you can show them the permanent, public certificate.

How to pick a winner on Instagram. Screenshot of Instagram posts where a brand shares the Certificate of Validity in comments and bio.

You can also publish a comment on your giveaway post. Mention the winner so that they receive a notification and claim their prize!

How to contact the winners of an Instagram giveaway

When users claim their prize, you have two options. Firstly, you could ask them to reach out in your DMs.

But if you have several winners, or you want to add their contact info to your CRM, then a registration form is more efficient. You can even customize the form to ask for detailed, brand-specific information, such as clothing sizes or color preferences.

Simply send the winners a link to “Claim Your Prize“. This is a secure URL where they can share their contact details, answer any questions you have, and formally accept the prize.

Click here to learn how to announce Instagram giveaway winners with Stories.

Run an Instagram giveaway for free

Your first Instagram sweepstakes is FREE. Go ahead and pick your Instagram winners now. Still unsure? Chat with us, our support team is always ready to help.

When your first sweepstakes is over, you can run unlimited giveaways with our Easypromos Basic Plan (US$29/month, US$290/year) and pick winners on Instagram, with up to 5000 participants per contest.

You can also run unlimited giveaways on FacebookTwitter, and YouTube. You can access our advanced contest apps, including registration forms, random winner picker, photo contests, writing contests, and coupons.

Want more information?

If you want more details, follow this step by step tutorial to pick a winner on Instagram. Our support team is always ready to chat live about your promotions and giveaway ideas.

Randi Jensen

International Business Developer in Easypromos

Publication date: 2017-05-05