How to Do a Giveaway on Instagram

Posted in: Applications,Applications for InstagramLast update: 21/11/19

Giveaways on Instagram is becoming something we see every day, but what do you need to make it efficient for your brand? Clear goals, timing, a good prize and a reliable Instagram giveaway app. Keep reading to learn more.

Instagram can be a very efficient tool in a brand’s marketing strategy and prize draws can help you reach your marketing goals, so therefore we will explain how to do a giveaway on Instagram.

Goals you can reach with a giveaway on Instagram

For many, the main goal on Instagram is to get more followers but you want to achieve more than that:

  • Engagement
  • Greater reach of your posts
  • Brand awareness
  • Loyalty from your followers

By hosting regular Instagram giveaways, you will be able to achieve all this.

Ways to do a giveaway on Instagram

The easiest way to do an Instagram giveaway is to run comment-based sweepstakes where you use an Instagram giveaway app to pick a winner among all users who have commented on your Instagram sweepstakes post.

You create the post just like any other post on Instagram but keep a few things in mind:

  • the image should catch the attention of your target audience and show the prize you are going to raffle.
  • be clear about the instructions for participation and the time frame.

You can read much more about how to create your Instagram sweepstakes post here.

Remember: The only way to participate is by commenting on the post, so you can take advantage and ask the users something relevant to your business. You can ask that the users follow your brand and that they mention a number of friends in their comments to enter the prize draw.

Another way to use our Instagram giveaway generator is to run hashtag sweepstakes where you can pick a winner from all the users who post with your contest hashtag during a specific period of time. You can also ask that they follow your profile as a requirement to enter the prize draw. If you want to know how to do a giveaway on Instagram among all the photos or videos with your brand hashtag, read this article.

How to pick a winner on Instagram

Do you already have a post with comments and now you need to pick a winner? First, you need to create your free account and then you can create the sweepstakes and select the post.

Our random comment picker for Instagram will import all the comments on the post and lets you determine how many winners and alternate winners you want to pick.

You can also apply the following exclusions:

  • Minimum number of mentions
  • Entries registered after the date
  • Blacklisted users
  • Previous winners
  • And more

Finally, you run the sweepstakes to select the winners of your Instagram giveaway. Remember, your first Instagram sweepstakes is free.

In order to be able to carry out comments-based sweepstakes on Instagram, you need to have an Instagram business profile. It also gives you many advantages both in regards to managing your profile in general but also in regards to running giveaways. A business profile lets you import all the comments on a post without limit. Learn how to switch to business profile.

How to publish your Instagram winners

Now you have the winners of your Instagram giveaway, what’s next? Once you’ve carried out the sweepstakes, the Easypromos Instagram giveaway app gives you two URLs:

  • One for the winners page that you can customize to fit your brand image and that you can use to publish the winners, you can, for example, use it in the Bio of your Instagram profile
  • One with the certificate of validity that you can also publish to give more transparency to your Instagram giveaway.

Click here for more tips on how to announce the winners of your Instagram sweepstakes.

Remember to contact the winners, show transparency in all actions and stay in touch with all users, also the ones that haven’t won, so that they keep following you and come back for more.

Are you ready to post your Instagram giveaway post or do you already have a post with comments and you want to pick the winner? Go to the control panel and create your sweepstakes now. The first one is free.

Randi Jensen

International Business Developer in Easypromos

Publication date: 2017-11-30