Celebrate Pets with a World Animal Day Promotion

Posted in: Applications,Digital marketing,Ideas for your websiteLast update: 20/03/20

World Animal Day is coming up on October 4th. It’s time to celebrate our best friends! Whether you run an animal charity or pet brand, or just have customers who love the natural world, we’ve got plenty of ideas for your World Animal Day promotion. Get a head start with our free resources and templates.

World Animal Day was created to raise awareness of animal welfare. Many animals share their lives with humans, offering help, labor, resources, love, and companionship. Unfortunately, they are not always treated well in return. This October 4th, take the opportunity to appreciate our four-legged friends, celebrate how much they enrich our lives, and campaign for animal welfare with a World Animal Day promotion.

How to run a World Animal Day promotion

Everyone loves animals. Almost all of us had a pet when we were young, and can share happy memories of the times we’ve spent with our favorite creatures. And everyone can participate in World Animal Day, too.

Get involved with:

  • Your brand or organization. Animal charities, non-profits, and brands will naturally take the lead with a World Animal Day promotion. Raise awareness of your cause, or run a promotion of your products and services to celebrate the day.
  • Your online audience. Even if your brand doesn’t work with animals, we bet your customers are animal fans! Ask them to share photos, stories and videos of their pets. You’ll boost engagement online, and show your brand’s fluffy side.
  • Co-branding and sponsoring. If you’re still struggling to make a connection, then think about teaming up with a charity or brand. Sponsor an animal shelter, offer pet food discounts, get involved in an event… the possibilities are endless!

When it comes to online engagement, your goal is to build a relationship with your community. The best way to achieve this – and get the most out of social media algorithms – is through spontaneous, original interactions.

Encourage your followers to talk to you and share their photos, videos, or stories. Tap into memories of childhood pets, and your customers’ empathy for mistreated animals. Finally, don’t miss the opportunity to educate them about animal welfare, the work you do, and the products and services you offer. Take a look at the suggestions below to design your World Animal Day promotion.

Run a World Animal Day social media giveaway

The first place to start is on your social networks. Think carefully about your audience on Facebook, Instagram, Twitter, and YouTube. Giveaways are really popular on all these networks. You can run a quick contest, and use it as an extra chance to reinforce product promotion by advertizing the prize with photos and videos.

Here’s a cute example from a pet grooming business. Participants had the chance to win a full grooming service for their dogs:

Example of a World Animal Day promotion on Instagram. The image shows two young husky dogs, and the overlay text reads "first raffle: full grooming". The caption explains the details of the prize and how to win.

Each social network has different rules, but we always recommend a giveaway based on comments, as it’s the best way to increase engagement. Ask your followers to share stories, tips, tricks, and opinions with you. Then you simply import the comments to your Easypromos account, and randomly pick a winner of the competition.

Want to connect your online communities? Can’t be bothered to create a separate contest for each social network? Use the Multi-Network giveaway app to run a single giveaway across Facebook, Twitter, Instagram, and YouTube.

Gamify your World Animal Day campaign and entertain your audience

If you follow our blog or social media you will know by now that gamification is the most innovative and effective form of digital promotions. By giving your audience a chance to participate in a playable promotion you can expose them to your brand and products, entertain, engage and inform them and also increase brand and product awareness. Therefore, adding branded games to your World Animal Day campaign is also a great idea. Let’s take a look at this Hidden Objects game organized by a pet shop.

World Animal Day promotion Hidden Objects game by MyPetBuddy

This specific promotion was created by MyPetBuddy as part of their Christmas campaign but it’s a fantastic example to show you how branded mini-games can be used by pet shops. The brand was giving away a Christmas themed goodie bag with toys for a dog. The participants registered by filling in the registration form and concurrently expanding the brand’s mailing list. Then the fastest participants were entered into a random prize draw.

Collect user-generated content with Photo and Video Contests

World Animal Day Photo Contests

Another popular option is to collect user-generated content in a Photo Contest. You can display all the adorable entries in a public gallery. You can even invite your followers to vote for their favorite photos. In many cases, voting can double engagement with your World Animal Day promotion.

Here’s an example we love from Ottawa County administration. They wanted to celebrate pets – and keep them safe. So the county ran a photo contest for local dogs. However, only licensed dogs could participate. When users clicked on the contest, the app encouraged them to check their pets’ licensing status, and quickly renew their documents if necessary.

3 mobile screenshots from the Ottawa County World Animal Day promotion. The first screen announces their Top Dog photo contest. The second screen shows an example of a competition entry: a small white poodle in the front basket of a red bike. The final screen thanks users for entering.

As an incentive, the county offered over $500 in gift cards. They awarded the prizes in several different ways: by voting, by a jury, and through a final grand prize draw. Offering a range of prizes – especially versatile prizes, such as gift cards – is extremely popular with online users.

World Animal Day Video Contest

Video Contests work exactly the same way as photo competitions. Users submit their entries for a chance to win. Or like in the following case, make their dogs famous! DOGTV incorporates user-generated content quite a lot in their TV programs. Every couple of months they encourage their audience to take create videos of their best friends for a chance to be featured on the TV channel.

Example of user-generated content campaign by dogtv for world animal day

Once users submit their entries they ask their family and friends for votes. This makes the promotion go viral and increases brand awareness and visibility. The audience also feels more attached to the organizer and their brand loyalty is more reinforced, too.

Writing Contests for World Animal Day

Another way to obtain user-generated content are Writing Contests. They’re fantastic tools to gather stories, views, opinions, and feedback from your online community.

Writing Contest example of World Animal Day promotions

Virox Animal Health decided to give back to their community and to be exact to animal shelters. They asked their followers to nominate their local shelters for a chance to win a Rescue Disinfectants kit. Interested participants fill in the entry form and explain how winning could benefit their nominated shelter.

So what are the benefits of text competitions for World Animal Day? In this case, apart from building relationships with their community, the brand is also obtaining user-generated content that can be reused for future marketing purposes.

Ask your followers to pick a favorite

We know, we know – it’s impossible to pick favorites when all the candidates are so cute! But Pick a Favorite contests are very popular online, and a great way to boost engagement with your brand.

Take a look at this example from a federation of animal rescue centers in New York. Every year, they release a calendar as part of their fundraising strategy. So they ran a contest where users could vote for their favorite calendar cover.

Pick a Favorite app as an example of World Animal Day promotions

They used the Easypromos gallery design to share the calendar cover photos, as well as each animal’s adoption story. The promotion was extremely effective. Online engagement increased, and the fundraising calendar got more publicity.

Looking for ways to increase engagement? Discover how to do it with Easypromos solutions.

Challenge your customers with a quiz

Promotions aren’t just about prizes and publicity. Online quizzes are a powerful tool to educate and inform your followers. We were really impressed by this campaign from PDSA, the UK’s leading vet charity.

They wanted to raise awareness about cat flu. The goal was to educate pet owners about symptoms, treatments, and vaccinations for this damaging disease. So they designed a quick, four-question quiz.

Quiz for World Animal Day promotion

As you can see, they kept the questions simple. When users chose their answer, they’d see a pop-up that explained the correct answer, plus some important tips for taking care of their pets.

At the same time, PDSA also ran a quiz to raise awareness about parvovirus for dogs. This had a similar goal, but they could target a different sector of their audience: dog owners.

World Animal Day promotion Quiz

Make your World Animal Day promotion go viral with our Refer a Friend app

Looking to increase brand awareness and online presence? There’s nothing better than Refer a Friend contest. How does it work? Registered participants get more chances to win for every friend they recruit. This dynamic encourages social media sharing. And you can organize such a promotion for World Animal Day!

Refer a friend World Animal Day promotion

Dog Grooming Services wanted to promote to increase their brand awareness so they decided to go for a Refer a Friend contest. Participants entered for a chance to win a variety of different dog care products. The more people they recruited the more chances to win they had.

Create your own World Animal Day promotion

With all these ideas and inspiration, you’re ready to run your own World Animal Day promotion! It’s free to create an Easypromos account and start drafting your promotions. And if you get stuck don’t hesitate to contact us. Our Support Team is always ready to assist!

Kamila Palka

Easypromos marketing team

Publication date: 2018-09-21