Posted in: Ideas for your websiteLast update: 23/11/18
Autumn is here: the “season of mists and mellow fruitfulness”. It’s time to make your home cozy, enjoy warm food and drinks, and enjoy the last few days of good weather outdoors. We’ve collected promotions which celebrate every aspect of the fall.
What’s your favorite thing about fall? Although everyone loves the summer, there is something special about the change in the seasons. As the weather changes and we start to think about the holidays, it’s a season full of new opportunities for marketers. So welcome autumn, and get your customers’ attention, with a fall giveaway.
Some marketers forget about the autumn. They dismiss it as the lull between the Back to School rush and the fun of Halloween. But in fact, fall offers two exciting opportunities:
- Getting ready for the holidays. More than half of consumers start planning their holiday shopping at the start of October. So offer promotions, discounts and deals to lock in their purchasing decisions now.
- Getting in touch with customers. So often, we build marketing campaigns around large-scale events or holidays. But in fall, you have time to target promotions for your followers’ individual, personal interests and hobbies.
In this post, we’ll look at five areas of special interest, or popular fall activities and traditions. For each one, we’ve shared our recommendations for fall promotions, and real examples to give you inspiration.
- Renovate and redecorate your home
- Gardening and DIY
- Update your wardrobe and accessories
- Enjoy fall recipes and autumn treats
- Get outdoors with activities and experiences
Fall giveaway ideas for every occasion
Renovate and redecorate your home this fall
When the weather gets colder, our natural instincts drive us inside. We want comfortable seats, warm blankets, and cozy furnishings. And many consumers like to change up their home décor with fall-themed interior design.
Kick off your autumn campaign by thinking about what customers need. When it comes to design and décor, they are often looking for expert advice. Take a look at this stylish promotion below, which helped consumers find ideas for their renovation projects.
Users just had to answer five quick questions about their tastes: favorite fall recipes, colours, and family activities. At the end of the quiz, they received custom recommendations for their design projects. And everyone had the chance to win some free home decorations and accessories.
Use targeted, relevant prizes to reward and motivate participants in your fall giveaway.
Give away gardening tools for autumn
Another popular autumn activity is gardening. It’s an important time of year for enthusiasts: collecting the fall harvest, and preparing the land for winter. Big-ticket gardening items are also great for holiday gifts. So be ready to help customers who are looking for the perfect present.
When you’re targeting customers with a special interest, such as farming or gardening, it’s a good opportunity to collect leads. One simple method is to run a fall giveaway with email registration. Ask users to sign up with their name and contact details to take part.
In this example, everyone who signed up had the chance to win a bundle of tools and accessories. Registering an email address is easy and quick, which users like. And you can use those contact details to share more updates, offers, and products in future.
“Bundle” giveaways like this are very popular online. You can also run a fall giveaway with a range of prizes. Give the winners a surprise, or allow them to choose their favorite reward.
Update your wardrobe and accessories for fall
Clothing, fashion stores, and retail malls usually see their sales increase when the temperature falls. Consumers are excited to try new fashions and update their style after the summer. It’s a great time to capture leads and incentivize sales in-store.
Here’s an example of an easy Instagram giveaway. This jewellery and accessories brand ran a fall giveaway for their followers. They asked Instagram users to comment on the giveaway post. Then, in exchange, they had the chance to win a beautiful pair of earrings.
Giveaways on Facebook, Twitter, Instagram or YouTube are a great way to increase your presence and engagement online. If you want to increase followers and interaction, then run a giveaway to see your social media numbers improve.
Think carefully about what your marketing objectives are. For example, if you want sales leads rather than online attention, then choose a giveaway with email sign-up.
Here’s another fashion fall giveaway, this time from a luxury knitwear brand. They asked users to sign up with their contact details. Then participants could win a luxury sweater in autumn colors.
When weather gets really bad, customers choose online shopping over stores. Create promotions that bridge the online-offline gap, or target separate campaigns for virtual and in-store customers.
Enjoy fall recipes and autumn treats
What’s the most popular content on the internet? We’re not completely sure, but food and recipes have got to be in the top 10. Online users love to share seasonal cooking tips, family recipes, and delicious treats with their friends and followers.
And of course, autumn brings a whole new season of tastes, flavors, and ingredients. It’s time to cook warming stews, luxurious hot drinks (including the notorious pumpkin spice latte), and tasty traditional recipes.
Here’s an example of a fall giveaway from a TV food channel. They offered a bundle of gifts for making fall casseroles and crockpot soups. In this case, they only asked for email registration. But you could take this kind of promotion much further!
Get outdoors this autumn with activities and experiences
In our humble opinion, fall is the best time of year to get outdoors. The scenery is beautiful, with red, yellow and orange autumnal leaves. It’s the perfect weather to enjoy sports and hobbies outside – neither too cold, nor too hot.
Share your love of the season with your followers and customers. Run a fall giveaway which gets in touch with their active, creative side. Let’s take a look at some examples.
With the dazzling colours of autumn, and a changing landscape, this is the perfect moment for a photo contest. In the example above, the city of Hunan ran a contest to share images of the city and its surroundings.
They published the photos in a public gallery, where people could share and vote for their favorite pictures.
Another option is to offer your followers a fun fall experience. Sponsor a local event, or offer coupons for autumn attractions. In the example above, a local transport company ran a fall giveaway for a family day out. This was a great way to connect with the community, and show that the brand was family-friendly.
To learn more about how coupons can promote your brand and increase sales, click here.
The seasons are changing fast – make sure you don’t miss out! Create your account and start planning a fall giveaway in minutes.
English copywriter at Easypromos marketing team