Facebook Giveaway

Randomly select winners from users who interact with your brand on Facebook. Run a Facebook Giveaway among users who comment on, like, or react to one or more of your posts. Easypromos uses Meta’s official API to import Facebook comments and reactions and select winners automatically and transparently, with tools to manage participants, winners, alternates, and the publication of results.

 

Your first Facebook Giveaway is free!

Table of contents
Facebook Giveaway

What kind of giveaways can you create with Facebook?

Likes and Reactions Giveaway

Run a giveaway among users who like or react to one or more posts on your Facebook Page.

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Comments Giveaway

Run a giveaway among users who comment on one or more of your Facebook posts with text, photos, or videos.

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Facebook Giveaway Main Features

  • Run giveaways from your Facebook Page posts

    Run a giveaway among users who interact with your brand’s Facebook posts. You can include up to 10 posts from the same Page in a single giveaway and select winners from users who comment, like, or react to any of them. Facebook Reels are also supported.

  • Pick winners quickly and easily

    Follow a guided process to run your Facebook Giveaway in just a few steps. You can also run a test giveaway beforehand to check how everything works before selecting the final winners.

  • Verified by Meta

    Easypromos uses Meta’s official API to automatically import comments and reactions from Facebook posts. Easypromos undergoes Meta’s annual verification process to ensure continued compliance with its platform requirements, providing a reliable way to manage your Facebook Giveaways.

  • Apply filters and exclusion rules

    Manage participants and finalists with built-in filtering and exclusion tools. Use a blacklist, exclude previous winners or individual users, remove entries submitted after the giveaway closes, and filter participants by hashtag.

  • Manage winners, alternates, and prizes

    Publish the results, contact winners, confirm their contact details, and replace disqualified or unresponsive winners with alternates when needed. Easypromos gives you a clear, controlled process for managing winners and prize fulfillment from the same campaign.

  • Certificate of Validity

    Each giveaway generates a Certificate of Validity that confirms the winners were selected randomly through the Easypromos platform and records the date and time of the drawing. This provides a verifiable record of the winner selection process and helps ensure transparency.

  • Export participants and interactions

    Download a file with the users who commented on or reacted to your Facebook posts. The export includes the comment text, the number of likes each comment received, and the users who reacted to the post.

  • Expand your giveaway with collaborators and Facebook Ads

    Include posts from other Facebook Pages, brands, or influencers, even if you don’t manage their accounts. Send collaborators an invitation so they can connect their Facebook account and select the post they want to include in the giveaway. You can also include Facebook Ads. Connect the relevant ad account, select the ad, and automatically obtain the URL needed to add it to the giveaway. More info

Facebook Giveaway Pricing

First
Giveaway
Free 		Basic
Plan
$29USD/month 		Basic PRO
Plan
$49USD/month

Number of giveaways

 1UnlimitedUnlimited

Maximum number of reactions

 Unlimited5,000Unlimited

Maximum number of comments

 Unlimited5,000Unlimited

Certificate of Validity

Results published on the Winners Page

Automatic selection of substitute winners

Claim Your Prize system

Blacklist bad users

Exclude former winners

Likes/Reactions on more than one post

Comments on more than one post of the same profile

Run multiple giveaways on one post

Download participants and comments as an Excel/CSV file

Broadcast Mode - virtual video of the prize draw

Support for dark posts

Advanced giveaway statistics

VAT not included

Full Features

  • Fast, easy setup
  • Automatic selection of winners and alternates
  • Blacklist management
  • Exclude previous winners
  • Exclude users who participated after the giveaway closed (for comment giveaways)
  • Manually exclude individual users
  • Filter finalists by hashtag More info
  • Combine up to 10 posts in a single giveaway More info
  • Generate a Certificate of Validity
  • Run the giveaway in test mode before selecting the final winners
  • Run multiple giveaways from the same post More info
  • Publish the results on a customizable Winners Page
  • Generate a customized winners video What’s this?
  • Publish winners on Facebook and X
  • Notify winners in real time
  • Use Claim Your Prize to confirm winner details More info
  • Manage winner replacements, alternates, and disqualifications
  • Create and host your giveaway terms and conditions What’s this?
  • Export users who commented and their comments to Excel
  • Export users who liked the post to Excel
  • Export winners and their contact details to Excel

Facebook Giveaway Success Stories

  • Run a giveaway across multiple Facebook posts

    Chicco UK, the UK division of the baby products brand, celebrated Mother’s Day with a Facebook Giveaway that combined comments from multiple posts into a single drawing.

    Agency: HROC

    Client: Chicco UK

    Read complete success story

  • Facebook giveaways as an ongoing engagement strategy

    María Lunarillos, a cookware and baking brand, used recurring Facebook giveaways as part of its content strategy to keep its community active and encourage ongoing interaction over time.

    Client: María Lunarillos

    Read complete success story

Facebook Giveaway: Resources and Help

  • Tutorial

    Follow the step-by-step guide to run a Facebook Giveaway and randomly select winners from comments or reactions.
    Go to tutorial

  • Claim Your Prize

    Enable the Claim Your Prize feature to verify winners and deliver their prizes.
    More information

Facebook Giveaway FAQs

  • Can I run a Facebook Giveaway among users who like my Page, share a post, or mention friends?

    Facebook’s promotion policies do not allow liking a Page, sharing a post, or mentioning friends to be required actions for entering a giveaway. We recommend using a comment on the giveaway post as the required action. You can encourage users to take other actions, but they should not be mandatory for participation.

  • Facebook has specific policies for promotions. We recommend running giveaways among users who comment on, like, or react to a post on a Facebook Page. Facebook Reels are also supported. Learn how to write a giveaway post for Facebook with these practical tips.

  • Yes. With Multi-Network Giveaway you can include posts from other Facebook Pages, brands, or influencers, even if you don’t manage their accounts. As the organizer, you send an invitation to the collaborator, who connects their Facebook account and selects the post they want to include. Once authorized, you can add it to the other posts and run a single giveaway across all entries. Learn how to organize social media giveaways with collaborators.

  • No. Facebook Giveaways can only import users who comment on, like, or react to posts published on a Facebook Page. If you want to run a giveaway in a Facebook group, we recommend using an Entry Form Giveaway. Participants can register through a dedicated form, allowing you to collect their data with consent and randomly select winners from all valid entries.

  • A Facebook Giveaway does not collect additional personal data from participants. Easypromos imports the public information available through Facebook for users who interact with the giveaway post. If you need to collect first-party data such as email addresses or other contact information, use an Entry Form Giveaway instead.

  • Easypromos provides tools to notify winners and publish the giveaway results. You can create and customize a Winners Page and share it on your Facebook Page or through other channels. For comment giveaways, you can also announce the result by commenting directly on the original giveaway post, making it easy to communicate the outcome to participants.

  • One effective approach is to feature the product in a giveaway post on your Facebook Page and support the post with Facebook Ads. This lets you combine audience targeting with an interactive promotion that encourages users to comment for a chance to win. You can also use the giveaway to introduce a new product, highlight a seasonal offer, or reinforce a specific campaign while driving more interaction around the post.

  • There are several ways to run an online giveaway, from collecting entries through social media to using a registration form on a campaign microsite. Easypromos can then automatically and randomly select one or more winners from all valid entries. The best format depends on how you want users to participate and whether you also need to collect first-party data.

  • Yes. With Multi-Network Giveaway, you can include Facebook Ads and add their entries to the same giveaway. Easypromos includes a Facebook Ads selector that lets you connect your ad account, locate the relevant ad, and obtain its URL. Simply add this URL to the giveaway to import the ad and its entries. Go to tutorial