Posted in: Digital marketingLast update: 21/06/21
TikTok is currently one of the most popular social media networks. Learn how to boost your brand and engagement by incorporating gamification into your TikTok strategy.
TikTok is as fun as it is addictive. The new social network that has mainly captivated the young people of Generation Z is one of the fastest-growing social networks in the world: 800 million active users per month around the world make it one of the most popular social platforms, even well above Twitter, LinkedIn, and Pinterest.
What is the secret recipe for such success? The possibility of creating short videos, with music and other functionalities in a very simple way is one of the things that attract the most users. TikTok has not only caused a stir in Europe but also in countries such as Cambodia, Japan, Indonesia, Thailand, and China. The social networking service to share videos has also shaken companies: within the gamification strategies on social networks, TikTok has its own reserved space.
And, for brands on TikTok, there are great opportunities. Firstly, gamification on TikTok; TikTok’s creators worked on offering brands the possibility of interacting with users through much more dynamic and disruptive ads. On the other hand, the educational sector is already beginning to assess how to use social networks to teach some subjects in the classroom.
Gamification on TikTok has a long way to go, but that doesn’t mean you have to wait any longer to start testing the possibilities of the social network. If you need a little inspiration to exploit the potential of gamification, at Easypromos we share some ideas for TikTok.
TikTok for business: how to use it in your marketing strategy
Create valuable content
Tutorials are always a good option. Teach your audience how to use your product in a creative way. Let’s take for example a makeup brand that has launched a new product. A good move would be to prepare a set of short videos sharing makeup tips.
Join challenges and launch yours
Invite your community to join your brand challenge. Do not forget to create a hashtag! This way, you can keep track of the videos that your users have shared.
It is a simple dynamic, but with a lot of potential. The more fun your challenge, the more possibilities of virality it will have. And not only on TikTok but also on other social networks such as Instagram where users tend to share their favorite videos with their followers.
TikTok’s reach for brands is not limited to challenges. Influencer campaigns are other actions you can incorporate to your marketing strategy on TikTok. They help increase engagement and reach a wider audience.
Encourage your community to upload content related to your brand and make them true ambassadors. Following the example of a makeup brand, you can encourage your followers to upload their makeup tricks and build loyalty by sending them special gifts from time to time. Convert them into subscribers of your brand!
Gamification ideas on TikTok
If your goal is to sell on TikTok, gain brand awareness or promote engagement, you are in the right place. As a company, you can develop different dynamics to interact with your audience and reach more new users.
If you want to go one step further and reward your community, announce a giveaway on TikTok and drive traffic to your profile on another social network that you want to boost. An example of dynamics could be this: you use TikTok to announce the giveaway and explain step by step all the participation dynamics that would take place on Instagram. The call to action would be to answer in the comments of a post some trivia related to the content you shared in the tutorials on TikTok.
Before considering doing another type of giveaway, you should know that TikTok is a fairly hermetic social network. To date, it doesn’t allow external applications to access data, so it’s not possible to run a comments giveaway and collect the data to randomly select the winner.
Of course, there is no doubt that TikTok is perfect to promote your action and take users to the social network where the giveaway would take place.
They can help you build brand awareness and, more importantly, drive engagement. Without a doubt, TikTok is the best platform to organize a contest in which your users are encouraged to upload a video. The dynamics would be the following: participants upload their video to TikTok, download it to their mobile and, to complete their participation, they go to the landing page of the campaign. Here they upload their video and fill out a registration form.
All the videos are shared in a gallery where other users can vote for their favorite. You can also make a random selection of the winner.
Take advantage of your TikTok profile link
It’s an easy way to drive traffic to your contest landing page. Additionally, you can use TikTok videos to advertise your giveaway, contest, or promotion.
Are you ready to get the most out of your TikTok account? Unleash your creativity and surprise your community. From Easypromos we can help you to launch different dynamics to captivate your audience. Just contact us via our live chat in case of questions or doubts!
Kamila PalkaEasypromos Marketing Team
Publication date: 2021-06-23