Looking to grow your contact database? Check out these lead-generation giveaway examples, how they were promoted, what channels were used, and the key success factors behind each one.
1. How WoodBlocX Used a Giveaway to Attract New Leads
The company
WoodBlocX is a UK-based company that manufactures modular wooden blocks, known as BlocX. These blocks are used to easily build raised garden beds, walls, ponds, steps, and other outdoor structures with both functional and aesthetic value.
The giveaway and lead capture
This campaign targeted gardening enthusiasts with the opportunity to completely revamp their gardens. It attracted over 11,000 participants. The prize was a full garden kit worth over £2,250, including a modular raised bed, ornamental plants, and accessories. Participation was free in exchange for an email registration, allowing partnering brands to capture qualified leads from their ideal target audience while showcasing products in a visually appealing context.
Giveaway promotion
WoodBlocX ñaunched a multichannel strategy combining social media posts, email marketing, website features, and promotional support from partnering brands. They also placed the giveaway link in their Instagram bio and used other key platforms to boost visibility, ultimately reaching a broad and diverse audience.
Lead capture goals
Their goal was to expand customer databases for three gardening brands by collecting contacts from their store customers and social media followers. Collected data was shared among WoodBlocX, PlantGrow, and Garden on a Roll for future campaigns.
With this action, the brands not only aimed to collect new leads, but also to gain deeper insight on the profiles and interests of their target audience.
Strengths
Its success was fueled by a strategic collaboration between three niche gardening brands, allowing them to combine audiences and increase the prize’s value. The campaign targeted a highly relevant audience, resulting in strong segmentation and high participation rates. Participation was geographically limited to users in the UK.
This giveaway limited participation by country so that only users of specific countries could participate.
2. Lead Generation Giveaway by Alumni Hall Tennessee
The company
Alumni Hall is more than just a college merchandise store; it’s a space where students, alumni, and fans celebrate their school pride beyond game days. Since 2006, it’s grown from a small shop into a national destination for college sports fans.
The giveaway and lead capture
Alumni Hall Tennessee launched a giveaway using a registration form to collect valuable data from its audience and grow its database. The campaign was a success with over 6,700 participants. The prize package included fan-focused rewards such as game tickets, parking passes, and a gift card for in-store purchases.
Giveaway promotion
The brand used a multichannel approach for the campaign, which included Instagram, X (formerly Twitter), Facebook, email marketing, and a prominent spot on their website. This strategy resonated well with their community, which is used to frequent giveaways from the brand.
Lead capture goals
Participants agreed to receive marketing communications from the brand, a condition clearly stated in the Terms & Conditions. This allowed Alumni Hall to build a qualified contact list of users genuinely interested in their products and activities.
Strengths
The brand’s greatest asset in this campaign was its active and engaged community, which significantly boosted participation and conversion.
3. Tinta Fresca Connects with Its Professional Audience
The company
Tinta Fresca is an Argentinian publisher focused on innovative educational materials, offering both print and digital resources. Their content is curriculum-aligned and inspired by real classroom experiences, aiming to help educators unlock students’ full potential.
The giveaway and lead capture
Tinta Fresca offered a teacher-exclusive prize pack that included student books, a backpack, a planner, and other resources. The campaign was limited to active teachers in Argentina, ensuring high relevance. Users filled out a customized registration form to participate.
Giveaway promotion
The campaign was promoted primarily through social media and complemented by direct communications with their existing subscriber base.
Lead capture goals
The main goal was to collect data from a specific audience segment, teachers, to build a qualified list for targeted, personalized communications.
Strengths
The relevance of the prize was key to engaging their target audience. Additionally, the form included specific fields that allowed segmentation by teacher type, helping to structure future outreach.
The form also included the customizable cookie consent pop-up included in the Easypromos toolkit.
4. Movistar Promotes VIP Experience Through a Giveaway
The company
Movistar VIP Experience is a premium offering for Movistar Spain customers that grants exclusive access to sports events and shows, with perks that include VIP tickets, private lounges, catering, and preferred parking.
The giveaway and lead capture
Movistar launched a giveaway through a registration form to learn more about its customers and boost loyalty. The prize was a VIP double ticket to a basketball match, official merchandise, and other surprises.
Giveaway promotion
The campaign was promoted on social media through organic and paid posts, aiming for viral reach. Over 13,000 users registered.
Lead capture goals
Movistar used the giveaway to showcase its VIP Experience, generate new qualified leads, and strengthen its brand positioning through promotional visibility.
Strengths
Movistar’s established reputation and its active presence in sports sponsorships gave the campaign strong credibility and reach. The brand’s scale and influence were crucial in the campaign’s success.
5. Cocha Viajes Attracts New Leads with a Travel Giveaway
The company
Cocha Viajes is a Chilean travel agency with over 70 years of experience, offering comprehensive service for both personal and corporate travel, backed by cutting-edge technology and personalized attention.
The giveaway and lead capture
With 9,800 participants, Cocha ran a high-impact campaign offering an all-inclusive trip to Punta Cana. Users registered with their email and Instagram handle, as the winner would be announced on the social network.
Giveaway promotion
As in other examples, this campaign was mainly promoted on social media. The agency has a large active community and leveraged paid ads to maximize reach. The giveaway was saved to Instagram Highlights, and the winner was announced via Stories.
Lead capture goals
The campaign aimed to grow the brand’s contact list and increase its visibility on Instagram. The custom-branded microsite also strengthened brand identity.
Strengths
The high-value prize generated significant attention. A solid social ad strategy (especially Meta Ads) expanded its reach and engagement across Facebook and Instagram.
6. El Observador Rewards Subscribers with a Giveaway
The company
El Observador is a digital news outlet based in Uruguay, also present in Argentina, Spain, and the U.S.
The giveaway and lead capture
The campaign targeted “Member Full” and “Member Pro” subscribers over 18 years old. To enter, users filled out a personal data form sent exclusively to the subscriber database. The prize was an official Uruguayan national rugby team jersey.
Giveaway promotion
The campaign was distributed via email to Uruguayan subscribers, generating nearly 10,000 participants.
Lead capture goals
Exclusive giveaways are a key part of El Observador’s subscriber loyalty strategy. This campaign helped identify the most active members of its community.
Strengths
The precise targeting of paid subscribers ensured a qualified, engaged audience. The use of email allowed for effective, personalized communication, while the giveaway’s exclusivity strengthened loyalty and community belonging.
7. Kneipp Launches a Summer Giveaway to Capture Leads
The company
Kneipp is a German wellness brand with over 125 years of history, offering natural personal care products based on holistic therapies and traditional ingredients.
The giveaway and lead capture
Kneipp ran a fully branded summer giveaway offering a complete wellness product set. To participate, users had to register and follow the brand on Instagram.
Giveaway promotion
The campaign was promoted using organic and paid Instagram/Facebook posts, and was also featured on affiliate sites like consiguiendoRegalitos.com, broadening reach.
Lead capture goals
The primary goal was to grow a qualified contact list and strengthen Kneipp’s Instagram community by increasing visibility and engagement.
Strengths
The giveaway reinforced Kneipp’s brand image while continuing its lead generation efforts. The campaign successfully aligned with its growth and loyalty strategies.
8. Aromas Giveaway for Customers Who Submit an Order Number
The company
Grupo Aromas operates 114 stores across Spain and Portugal, offering perfumes, cosmetics, and health products with expert guidance, which is also available on their online store.
The giveaway and lead capture
Held over 15 days in July, the summer giveaway offered an iPhone 16. To enter, customers had to make an online purchase of over €30 and complete a registration form.
Giveaway promotion
The campaign was mainly promoted on the Aromas website through an embedded widget, allowing users to register without leaving the site.
Lead capture goals
The goals were threefold: collect customer data, increase website traffic, and boost average order value by requiring a purchase to qualify.
Strengths
The validation process using the order number ensured that only paying customers could enter. Offering a high-value prize, such as an iPhone, added strong appeal.
Across all these examples of giveaways to collect leads, one thing is clear: implementing a multichannel strategy is essential for going viral and achieving successful lead generation. A few key tips:
- Promote giveaways on Instagram using Stories with direct links, feed posts with bio link CTAs, and Meta Ads for segmented reach.
- For e-commerce, use banners, pop-ups, or widgets on your website to nudge participation.
- In physical stores, QR-coded flyers can increase participation.
- Tap into PR and newsletters to inform and motivate your audience to join.
This mix of channels ensures broader reach and more effective lead generation.
