A soccer pool is a bet or game among people to guess the result of one or more matches. Each participant predicts the score, and the user who gets the exact result right wins the pool. It’s an informal and very popular game among friends, family, or coworkers before big matches. Easypromos recommends running it without money involved, purely as a way to activate your audience.
- Decide on the Format of Your Soccer Pool
Use the Score Predictor app to display teams and let participants enter results in score format. For a traditional pool with an “X” for draw, use the Prediction app. This app also lets you create multiple question formats, as described later.
- Set the Right Prizes for the Pool
Offer prizes to encourage participation in your brand’s pool. You can reward the exact winner, as well as smaller prizes to be raffled among all participants, give discount coupons to everyone, or offer instant win prizes. There are many ways to reward participants and make them feel valued by your brand!
- Create the Pool and Choose the Matches
Your pool can focus on the result of a single match, or ask participants to predict the outcomes of all matches in a given round, and so on. Decide how you want to structure this action before setting up the online pool.
- Customize the Pool with Your Brand’s Look & Feel
Take advantage of Easypromos’ customization options to match the pool to your brand’s corporate image, making an impression on your audience and leaving no doubt about who’s organizing it. You can also define all the registration form fields, which is useful for collecting participant data and starting an email marketing relationship with your target audience.
- Launch the Soccer Pool Across All Channels
The pool is hosted as a microsite with its own URL to share across all your brand channels: social media, newsletters, banners, or posters with QR codes in your online or physical stores. Plan your distribution strategy carefully to capture audiences from the channels that matter most to you.
- Identify the Winners and Award the Prizes
Once the match is over, you can easily and automatically recalculate participants’ points to identify the winners. If several people got it right, you can run a raffle for the prize among them (as long as this was stated in your terms and conditions). Easypromos’ winner publication tools will help you confirm the results and distribute prizes transparently.
Try Out Different Types of Online Soccer Pools
To test the user experience of joining a soccer pool, check out this demo of the Score Predictor app, and see how simple it is to set up a betting pool promotion and communicate it to your audience quickly.
If you plan to repeat the pool every week, following the matches of a club you sponsor or one that represents your region, use the Multi-Round Score Predictor app. Try this demo to see how each match is displayed.
If you’d like a more classic pool format, you can create it with the Predictions app, as shown in the example below. Here, three possible results are represented: the two teams and “X” for a draw, just like traditional state-run sports pools and lotteries.
Still unsure about how to set up your betting pool? Contact our customer support team via live chat; we’ll be happy to help.
