When the semi-finals or final roll around, screens everywhere will be tuned in to the biggest football event in Europe. According to UEFA estimates, the 2025 Champions League final will attract 450 million viewers worldwide. Launching a predictions app around this event is a great way to engage your current followers and attract new ones.
Here are a few campaign ideas to help you celebrate the Champions League with your audience:
Predict the Final Score of the Champions League
One of the simplest, most effective dynamics is to ask users to predict the score of the final match. With the Score Predictor app, each participant can enter their prediction using a digital scoreboard. When the match is over, the organizer enters the actual result and the app will award points to those who guessed correctly.

Run a Champions League Prediction Game to Boost Engagement
Create a football pool where your audience predicts which team will win, the exact score, the goal scorers, or who will be the MVP. These types of predictions are perfect for collecting new leads, as users have to register to participate. To boost participation, offer a prize for guessing the correct outcome.
To make it more interesting, combine different types of questions, for example, ask which team will win and what the score will be.

Como habrá un gran número de espectadores e Since the final will attract huge attention, we recommend designing your campaign with eye-catching visuals once the final teams are confirmed.

One of the most entertaining aspects of a score prediction game is watching the predictions roll in. Before the match even begins, participants can see how others are forecasting the result. With the prediction app, you can choose to show the predictions in real time, and prompt visitors through multiple screens to check out and compare predictions.
Case Study: A Champions League predictions game to generate engagement.
All Easypromos microsite promotions can be fully customized to match your branding. Use the color schemes of the final teams, and include team logos, player photos, and football-themed visuals such as balls or trophies. You can even present the dynamic as a “versus” video game battle between rivals. Let your creativity run free to make the promotion stand out.
Track the Entire Champions League Tournament
Easypromos also offers a multi-round score predictor app, allowing you to extend the prediction game across the entire tournament using the same microsite, making your campaign long-term and keeping your brand top-of-mind week after week.
Here’s how it works: users register once, then come back each week to make their predictions for upcoming matches. After each round, you input the match results and the app automatically updates participants’ scores and the leaderboard. With each new round, a new prediction phase opens, keeping fans coming back throughout the tournament.
These longer campaigns increase engagement and brand loyalty, as participants return often and stay exposed to your brand.
In the end, there can only be one real Champion of Europe, but you can reward as many winners as you like. You might give the prize to the top-ranked participant, the one with the most correct predictions, or hold a final prize draw among the top scorers especially if there’s a tie.
Football-Themed Games to Entertain Your Champions League Audience
Did you know digital games are highly effective marketing tools? The Champions League offers the perfect context to launch interactive promotions for your audience.
So, beyond a score predictor, what other games would appeal to football fans? You could launch: a Free Kick game, Falling Objects, where users grab falling footballs, a build your team quiz, or other football-themed dynamics. Check out the games section on our platform or browse the Football Tournament Campaigns microsite for ideas.
What can you achieve with these games? Besides increased brand awareness and engagement, you’ll also collect new leads. All participants must provide their contact details to participate.
These games are fully customizable to match your branding and are mobile-responsive, making them easy to share on social media and other digital channels.
Champions League Prediction Bracket: A Fan Favorite
Lastly, consider running a Tournament Bracket Predictor. This format lets users predict the outcome of each knockout round using a visual bracket chart. As the tournament progresses, they’ll see if their predictions hold up.

This is a great format if you want your audience to follow the tournament but without having to guess exact scores. Users can share their final bracket as an image, encouraging virality and friendly competition among participants.
