Interactive Marketing

For some time now we’ve been talking about Inbound Marketing on our blog, and about how you can use a tool like Easypromos to complement your inbound marketing strategy with surveys.

The cornerstones of an Inbound Marketing strategy are: attracting traffic to your website, converting them into contacts, nurturing the contacts and impacting on them with appropriate content and actions until they become your customers. Your long-term goal is to establish…

Contests, giveaways, and online promotions are powerful marketing tools that allow organizing brands to promote their products or services. Furthermore, a well-organized, well-executed contest achieves greater brand awareness and exposure, increases web traffic, and boosts followers and user interaction. However,…

The huge growth in smartphone use and the ongoing craze for selfies have created a very favorable climate for video contests. Until recently, video contests weren’t used often because making, editing, and uploading a video to a platform required too…

Experiences such as dinners out, weekends away and vacations are among the most popular prizes for participants according to the study that we published in April. 17% of those surveyed said that an experience would be their first choice of prize –…