Quick ideas to run a ticket giveaway for your next event

Corinna Keefe
Corinna Keefe
Planning a pop-up, summer festival, conference, concert, party, or exclusive branded event? Giving away tickets is a great way to get attention online and build anticipation before the big day. Here are 6 easy ideas to share tickets with your fans and followers online.

Ticket giveaway to boost your event

Whenever you plan a promotion, you should start by asking yourself the same question. What is the goal? Today, we’re talking events: so you’re probably hoping to fill a venue, raise brand awareness, and create plenty of chatter on social media too. That’s why our recommended strategy is to run a ticket giveaway online.

Firstly, and most obviously, the giveaway acts as publicity for the event. But at the same time, it also increases engagement through social media. Even if someone doesn’t win the contest, they’ll still have heard all about your plans. So a ticket giveaway promotes your one-off event, while building your online audience for future campaigns.

Looking for lightning-fast solutions? Run a last-minute ticket giveaway on Facebook or Instagram with our free instant templates.

Let’s take a look at 6 ways to run an online ticket giveaway as a strategy to promote your event.

Recruit subscribers with a registration form

Let’s start with something classic and popular. It’s easy to run a ticket giveaway with a registration form. Offer the tickets in a prize draw, where users have to fill out a form with their contact details in order to take part.

Here’s a fun example from a popular local bar in England. They offered a VIP party package for a long weekend in summer. But they kept things simple: users only had to fill in their name, email, and phone number. They also had the option to connect their Facebook account.

Screenshots of a giveaway app on a mobile phone. The first screen shows a banner image of drinks and party favors. The second screen explains the rules of the contest and the details of the prize. The third screen shows the entry form, which asks participants for their full name, email, and phone number.

bWe love promotions like this, where the basic promotion layout is brightened up with colorful photos and cute emoji. Make sure that your design grabs people’s attention, as well as the prize.

Share exclusive events for loyal customers

Here’s a slight twist on the classic registration form. If your brand runs a loyalty scheme, or you’d like to start one, then you can use a giveaway to increase the number of members. It’s a great strategy to grow your email list, too.

In this example, an airline decided to offer free tickets for a holiday in Madrid. As part of the registration form, users had to become members of the airline’s rewards scheme.

Screenshot of a competition registration form. The top banner of the page shows a city square in Madrid, alongside the logos of Iberia Express and Edinburgh Airport. The text reads: FLY TO MADRID! Win two flight tickets to Spain. The form asks for full name, email address, city, and email consent.

Here’s another example by Puerto Venecia. The Spanish shopping mall organized a Zombie Night to celebrate Halloween with a pretty straightforward promotion. Customers who wanted to participate in the Zombie Night simply had to fill out the registration form and the app automatically generated their ticket.

Remember, participants have to explicitly accept your terms and conditions, privacy policy, and commercial emails. When you create promotions with the Easypromos platform, you’ll have access to ready-made legal documents and hosting.

Challenge your fans to a quiz

If you’d like to make your giveaway more competitive, then you can create a quiz to challenge your followers. Ask some quick questions about your brand, products, or event theme. You can decide whether users need a certain score to enter the prize draw.

Front page of a giveaway app. It shows the orange and black logo of the Stihl Timbersports British Championship 2018. The text below reads, "Win a family ticket to BBC Countryfile Live. Watch the Stihl Timbersports British Championship at BBC Countryfile Live. Answer one simple question for your chance to win a family ticket." Below, there is a button marked "enter" and a counter which shows that 1167 people have taken part so far.

Here’s an example of a co-branded promotion. This sports organization offered tickets to a live TV show. For a chance to win, participants had to correctly answer one question about the history of Timbersports.

Another option is a survey to collect your fans’ opinions and ideas. Keep questions short! Use the survey to give away tickets, or collect reviews during and after your event.

Run ticket giveaway through a video contest

We often see brands running exclusive events and conferences for creators, business people, or as part of education and training programms. And video contests are an extremely popular way to give away tickets in high demand.

This telecommunications brand offered tickets to an enterprise event in Hong Kong, with flights from the Americas and accommodation included. To take part, users had to share a video explaining why they wanted to attend. They could share video as a file upload or from YouTube.

Front page of a video contest. The banner image shows Hong Kong city at night. The text below reads: "Golden Ticket Video Contest. Here is your opportunity to win a golden ticket to Hong Kong for the Enterprise Kick-off on 21st and 22nd August, 2018. We have 2 golden tickets for the Telstra team in the Americas."

The winners would be selected by a jury, but the brand offered a special prize for the first five entries, too. This gave users an extra incentive to take part. Offering a range of prizes is always popular – and in contests which demand a lot of effort from participants, it’s important to offer a proportionate reward.

Winners page from the video contest.  No winners have been selected yet, but the page displays the details of the Directors Special Award and the Golden Ticket to Hong Kong.

Collect UGC and votes to win the ticket giveaway

In the last example, we saw a video contest where an expert jury would decide the winner. But you can also choose to open your competitions up to the public. First, share all your photo or video entries in a public gallery. Then users can view, share, and vote for their favorites through a Voting Contest app.

Voting Contest

Here’s an example from a recruiters’ conference. They asked users to share videos about their biggest professional challenge, and encourage their friends to vote. The most popular video would win free travel and a conference pass.

3 mobile screenshots of a video contest. The first screen asks participants to confirm their age. The second screen reads, "Want to win a free ticket to RecruitCon 2019? Send us a video of your biggest recruiting pain point..." The third screen shows competition entries. The banner text reads, "Check out all of the entries and vote for your favourite. Voting ends November 17, 2018 at 3 PM EST."

Voting contests like this are a great way to maximize engagement. Your most committed followers will share competition entries. But even people who are less engaged have the chance to join in, by voting. Run a small prize draw to give voters extra motivation.

Instead of using video platforms, this brand asked users to share their videos on social media. Use a specific hashtag to collect all the entries into your public gallery.

Invite your followers to refer a friend to win the ticket giveaway

The contest examples above are all great ways to increase engagement by collecting contact details, organizing fun quizzes, and challenging your followers to create user-generated content. But sometimes, your marketing goal is even more simple: you just want to reach as many people as possible.

In a social world, it makes sense that the best way to connect with other people is through their friends. However, social networks are cracking down on contests which ask people to share posts or follow your profile. So how can you get more followers organically?

In a recruiters contest, you give away tickets in classic prize draw – with one key difference. Every time that users refer a friend to the promotion, they get one more entry in the prize draw. So your followers are highly motivated to share with friends, and increase their chances of winning.

Screenshots from a ticket giveaway for a New Year's Eve party. The 2nd screenshot explains that the party is sold out, but if users recruit 5 more friends, they could win a pair of tickets. Over 400 people have joined the contest so far.

Here’s an example from a New Year’s Eve party in Amsterdam. Tickets were selling like hot cakes – so the brand decided to turn up the heat even more with a recruiters contest. If users recruited 5 friends, they would enter the prize draw to win free tickets. And when friends joined the contest, they could be invited to follow the brand’s social media pages.

How will you give away tickets for your event?

If you’re feeling inspired, you can create an account and start drafting promotions right now. Or if you have further questions, feel free to contact our support team via live-chat. We will be happy to help!

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