According to data extracted from the promotions analyzed, 15.48% of participants are recruited by other participants. This is a direct result of sharing actions.
Offer your promotion participants extra chances to win for referring new entrants; it will tap into their loyalty and encourage social media sharing. It is also a great tactic if you’re looking to viralize your promotion.
Mobile device versus desktop
The type of device used to participate is no impediment to sharing. 51.81% of participants share via their desktop computers, while 57.82% share from mobile devices. Facebook remains the social network through which most people share promotions (78.40%), although other social networks have gained ground very quickly.
On January 20th, Easypromos introduced instant messaging applications as another option for mobile users to share the promotion, thus improving the virality and recruitment system. In this short time WhatsApp has become the second most-chosen channel for sharing promotions from a mobile device: 17.19% of shares are carried out through this application.
But when do users share?
While users are participating they get the opportunity to share the promotion on every screen. However, 94.46% of the time users share the promotion just after they register. Of these users, 62.13% share the promotion with a friend in order to suggest they take part too. The remaining 37.87% share their result or participation in the contest.
Do you have questions regarding social media sharing? Or maybe you’re about to launch your own promotion? Don’t hesitate to contact us via our Online Chat in case of any questions or doubts!