How to Organize an Online Tournament Bracket for Your Brand

With Easypromos, creating an online tournament bracket is simple and highly effective. The time you invest in configuring your competition will pay off. This type of dynamic is not only fun for participants but also a fantastic way to generate extra content for your social channels. Your audience will stay engaged with your brand for longer as they cast their votes for their favorite candidates and check the tournament results.

The real value lies in attracting attention through multiple rounds of participation. Whether it’s following the progress of a sports event with predictions, or engaging in a voting-based tournament where different candidates go head-to-head, your users will be eager to take part.

Plus, you can create a global ranking of participants based on their accumulated points, while fully customizing the competition with your corporate branding.

What types of online tournament bracket can you create with Easypromos?

By combining gameplay with scoring, an online tournament becomes a powerful marketing strategy to boost engagement, strengthen brand awareness, build customer loyalty, and increase visibility for products, events, or services.

That said, it’s important to distinguish between the two main types of online tournament brackets, depending on how the finalists of each round are determined. On the one hand, the Tournament Bracket Predictor, where finalists are defined based on the real outcomes of the matches; and on the other, the Voting Bracket, where users themselves decide who advances to the next stage by casting their votes.

How does the Tournament Bracket Predictor app work?

With the Tournament Bracket Predictor, you can create an online tournament linked to real sporting events. Present the competition in a visual, interactive format and invite your audience to predict the winners in each round. As the tournament progresses, results can be updated and participants will be able to check their scores, based on the accuracy of their predictions.

Some of the key features you’ll find when using this app include:

• An extensive database of official teams and logos so you can set up your bracket quickly and easily.
• Choose between 4, 8, or 16-team brackets depending on your tournament.
• The app uses visual effects to guide users through the prediction process, helping them see the full bracket as they go.
• Update real match results round by round. Points are automatically awarded based on correct predictions.
• Built-in user identification and registration lets you collect leads or connect via SSO to your existing user system.
• Customize the bracket with your campaign branding: choose a background, add your logo, apply your brand colors, and upload your own images.
• Once finished, participants receive a final bracket image with their predictions, which they can download and share.
• Enable a public leaderboard to increase competitiveness. Participants can view their score and position in the ranking.

How does the Voting Bracket app work?

Voting Brackets are 100% online competitions organized by the brand itself. These contests can feature any type of product, character, or service, with the winners of each stage decided exclusively by the votes of participating users. A global ranking is also generated, based on the points accumulated as candidates advance through the rounds.

Some of the key features you’ll find when using this app include:

• Quickly set up the first round of your competition using the default template available in the editor. Simply add the candidates and select the dates for each matchup and round.
• You can present up to 64 candidates in each bracket, and pair them either manually or randomly.
• The Voting Bracket allows you to create multiple, simultaneous brackets. Ideal if there are more than 64 participants or several categories in the competition.
• Participants only need to register once for the tournament, and the application will remember their information for future voting rounds.
• Choose the background for your promotion and upload photos of the candidates. Display your brand logo across the app’s visual elements, and customize the design with your brand colors and campaign images.
• Participants earn points for each correct prediction in every round and can track their score and position on the app’s global ranking.
• You can visually display the progress of all rounds, showing which candidates made it to the next phase of the tournament. The app is mobile-responsive to deliver an optimal experience on any type of device.
• The application allows you to reward voters either based on their ranking and correct predictions, or through a random draw.

Examples of Online Tournament Brackets created with Easypromos

Football League Bracket

A great example of a prediction bracket is this customized version for the play-offs of a football league. In this campaign, the organizing brand challenges its community to predict which teams will reach the final. The application displays all match-ups by round, from the quarterfinals through to the championship game. Each participant can select the team they believe will advance in every stage, completing the entire knockout bracket.

At the end of their predictions, users can download and share their bracket with a summary of their selections. As the real matches are played, the brand updates the official results, and the application automatically awards points to each user for every correct guess. Participants can then check their score and see their position in the ranking.

Try this online tournament example and experience firsthand what user participation in a football bracket looks like.

Dog Breed Voting Bracket

This voting tournament example is truly unique. It’s a fun knockout-style competition where participants vote for their favorite dog breed in each matchup. From the Golden Retriever to the French Bulldog, the platform randomly pairs the breeds to face off in head-to-head duels… until only one winner remains!

This type of dynamic is the perfect way to drive interaction with your audience, encourage participation, and discover which dog breeds are the community’s favorites.

Try this example and experience firsthand how users participate in an online voting bracket.

How Can You Award Prizes in an Online Tournament Bracket?

When you use our app to create your online tournament bracket, you decide how many prizes to give away and how to award them. The most common options include:

• Prizes based on ranking scores. Reward the participant or participants with the highest scores, for example the top 10, or run a random draw among the top 20.
• Prizes for the highest scorer in each round. Similar to the option above, you can reward multiple participants based on their classification in a specific round.
• Random giveaway among all participants who joined at least one stage of the competition.
• Random giveaway among those who participated in every round.
• Direct prizes for participation, which can vary each match day. These may include discount codes, event invitations, free subscriptions, product samples, and more.

How to Create an Online Tournament Bracket

Do you have any questions? Get in touch with our customer support team and we’ll help you with everything you need.