In this article, we’ll show you some winter giveaway ideas to help you engage with your users all winter long.
Why winter promotional giveaways matter
Many products and brands are tied to the winter period: winter sports, clothing, homeware, food products, tourism, and more. Almost all brands can use the holiday season to market their products. But with the internet, social media, and marketing, Christmas has come to dominate the holiday season from late October to December 25, and not all people celebrate or like Christmas, so why not offer them an alternative? Something wintery and cozy, but without the jingle bells and reindeer.
Winter giveaways are also a very effective strategy for maintaining marketing momentum and customer engagement after the holiday season. As the festive decorations come down and the initial excitement of the new year fades, brands often see a dip in consumer interest. However, by strategically launching winter-themed promotions, businesses can capitalize on the ongoing desire for comfort, warmth, and new experiences during the colder months. The key is to align the promotional items with the general sentiment and needs of consumers during this period, ensuring that the giveaways resonate and provide genuine value.
Winter promotional giveaway examples on social media
Social media giveaways are still very popular, but you need to deliver original content and added value to stand out from the crowd. That’s why running a winter giveaway may be more effective than a Christmas giveaway.
So let’s see some winter giveaway examples:
Cozy blanket winter Facebook giveaway
We start with this one from Brintons At Home, which ran a winter Facebook giveaway for a cozy blanket from Zara Home, where users had to comment to enter the prize draw. But it wasn’t just any comment. The brand asked users to share what changes they had made to their homes to keep them cozy during the season. And this is spot on: the season, the theme, and the prize all go hand in hand.
In Facebook giveaways, it’s not allowed to require users to follow you, tag friends, or share the post, but you can encourage them to do it. Many will do it even if it’s not a requirement, to support your brand.
Winter giveaway for a skiing adventure
When you say winter, you also say skiing. And this is where Coast Range Heli-Skiing comes in. The experience and adventure organizer raffled an amazing skiing adventure valued at over $10,000 to celebrate the winter season ahead in this Instagram giveaway. The prize included a heli-skiing experience for 4, a night’s accommodation, a winter jacket, and a GoPro camera. To enter, users had to comment on the post who they’d bring on the experience, follow the organizer’s and their collaborators’ accounts, and share the post in their stories.
In Instagram Giveaways, you can ask for all these requirements, but it’s not possible to verify automatically if the users follow and share. Learn more about the Instagram Giveaway rules.
Sweater weather koozie giveaway
DeeBee’s Organics produces organic Freezie Pops and other fruit snacks. But what do you do when it’s cold and you’d get freezing hands while eating your snack? Knitted koozies are the answer, and in this case the koozie would help you not freeze your fingers off, rather than keep the snack cold. The brand gave away two koozies and two bags of organic freezie pops to two lucky winners. All users had to do to enter the winter promotional giveaway was to like the post, follow the brand’s account, and tag a friend in a comment.
Winter cards raffle
Seasonal stationery is another product that can benefit from a winter Instagram giveaway. Boutique letterpress and design studio June Press wanted to gift three followers four cards from their winter collection in this Winter giveaway. Users had to like the post, tag a friend, and comment with their favorite winter emoji. So here we have another example of everything being aligned with the winter theme.
Turn winter promotional giveaways into powerful lead generation tools
Take your promotion off social media and collect zero-party data with a Winter Promotional Giveaway hosted online. In these, users go to the promotion site and enter their data to participate. This may take a little more planning, but with the Easypromos platform, you don’t need any programming skills; you can easily set up a complete digital campaign, ready to launch in no time. You can also customize your winter promotion microsite with your brand colors and, of course, images.
In this category, there are many options. You can go with a simple sign-up form or add gamification and direct prizes. Let’s see some winter promotion ideas and examples.
Winter escape prize draw with code validation
In this example, the beverage company Lion launched a collaboration with the Goodhome Gastropub for a winter travel giveaway. The goal was to incentivize sales and reward customers with an exclusive giveaway. At the pub, guests who purchased a glass of The Ned Pinot Noir would receive an entry card with a QR code, instructions to enter, and an alphanumeric code to validate on the promotion site. The prize was a $2,000 travel voucher for a winter escape.
Natural park winter escape entry form giveaway
Another winter escape giveaway is this next one from Cairngorms National Park. In this Entry Form giveaway, users simply had to register with their name, last name, and email address. Registering meant automatic sign-up for the organizers’ newsletters. After the participation period ended, the brand carried out a random prize draw with the Easypromos platform to pick the winner of a 3-night winter break with Caledonian Escapes, Landmark Forest Adventure Park & Highland Wildlife Park tickets!
Winter offers for cosmetic treatments
Lines Cosmetic Clinic presented Winter Offers to its audience in the form of a digital Spin the Wheel promotion. Users who registered could win discounts on different treatments or even free treatments. The prize wheel was available to customers in the clinic, so they didn’t even have to register to win a discount on their next treatment.
Solar energy winter referral Spin the Wheel
Big Wave Roofing and Solar asked their customers to spread the word about their big savings using solar energy, and for referring friends and family, they had a chance to win cash prizes or a whole year of free solar energy in their winter spin-the-wheel campaign. And if they got three referrals, they could win a vacation voucher.
Winter game to present your products
In this Fall-Winter Collection demo, we show you how you can present your seasonal collection to your customers in a gamified way, so they are entertained at the same time. This translates into prolonged exposure to your brand and your products, and increased curiosity to see more of the collection. You can raffle some items from your collection, and remember to place a link on the final page so users can go check out your page/store.
Boost your following: Add links to your social media profiles on your promotion microsite. Users can follow you instantly, and you can seamlessly guide them across your other platforms to maximize engagement.
That’s it for the winter promotional giveaway ideas for now. We hope they can serve as inspiration for your winter promotional campaign. Remember: theme, prizes, text, and image should all go together. If you have any questions, please feel free to contact us.
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