How to Automate Instagram DMs for Business and Handle High Message Volume
Instagram is more than a visibility or advertising channel. It is also where users contact your brand through Direct Messages (DMs). More than 150 million people message businesses on Instagram every month. As volume increases, manual replies become inefficient. Repetitive…
Instagram DMs for Business: What They Are, Why They Matter More Than Comments, and How to Use Them Strategically
Learn what Instagram Direct Messages are, how they work for businesses, and how to turn comments and Story engagement into structured conversations that drive measurable results.
Winter Contest Ideas to Brighten Up Your Marketing Campaigns
There are plenty of reasons to include contests and online promotions in your winter marketing. Perhaps your brand has specific winter products, such as winter sports gear, warm clothes, or healthcare. Perhaps you're looking for a neutral theme to celebrate…
Winter Sports Marketing: How to Engage Snow Lovers and Drive Bookings
Ski season is here! Ready to carve out a winning marketing strategy that drives bookings and boosts gear sales? Whether you manage a ski resort, sell high-tech snow apparel, or organize epic winter events, this article is your winter sports…
Multi-Path Quizzes: How to Build Branching Logic Experiences With Personalized Results
Brands increasingly rely on interactive digital experiences to drive engagement, validate purchases, and activate their audiences. Among all the available formats, the Multi-path quiz stands out because it turns users into active participants, allowing them to choose, explore, and progress…
How to Make a Sports Bracket to Engage Your Audience (and Incentivize Participation With Prizes)
Sports tournaments are more than just competition. They’re storytelling, drama, and loyalty wrapped into one. Fans wait months for their favorite events, ready to argue, celebrate, and predict every result. For marketers, that passion represents a unique opportunity: create interactive…
What Is Interactive Marketing and How to Use It for Your Brand
Interactive marketing aims to promote two-way interaction and engagement between users and brands, building a much stronger and longer-lasting relationship. It uses tools such as games, surveys, and quizzes to enhance the user experience with the brand, from capturing attention…
How to choose a winner from a list of participants
If you want to organize a giveaway with a closed list of participants quickly, securely, and with complete transparency, Easypromos is the platform for you. With our internationally certified random draw engine, selecting winners has never been easier or more…
How to Avoid Cheating in Promotional Dynamics
At Easypromos, we've spent over a decade helping brands and agencies launch online promotional campaigns. And although every campaign is different, we see a recurring pattern: well-intentioned ideas that seem perfectly reasonable on paper end up encouraging dishonest behavior.
Make the most of Pause Ads and make them interactive
Have you noticed the static ads that appear on Netflix when you pause your show? These types of ads, known as "pause ads," are being rolled out across various streaming platforms in multiple formats, and they hold a lot of…
Social Media Games to Collect Zero-Party Data Effectively
Social media games have become a powerful tool, not only for entertainment but also for marketing. As users scroll through their feeds, they are drawn to interactive content that allows them to engage, compete, and even win prizes. For brands,…
How to Get to Know Your Newsletter Subscribers Better
Surely, you have invested a lot of time and effort into growing your newsletter subscriber list, so why not take the opportunity to get to know them better? In this post, we’ll show you how to enrich your subscribers’ profiles…
Golden Ticket Promotions: Why and How to Launch One
Have you seen the “Golden Ticket” promotions launched by various brands? It’s a creative marketing strategy, similar to “winning moment” prize draws, inspired by Roald Dahl’s famous novel, Charlie and the Chocolate Factory. In the story, the Wonka chocolate factory…
Trivia Game Maker, a Go-to Solution to Engage Your Audience
Did you know you can quickly and easily create an online trivia game using Easypromos' trivia game maker? Discover the full potential of this interactive format to capture attention, entertain, and increase engagement with your audience. Learn how to use…
How to attract more clients to your agency
We’ll admit it—the title of this article might sound a bit like clickbait. But don’t worry, we’re not here to make you scroll endlessly to get to the good part. Let’s get straight to the point. Do you want to…
