How to Generate Visits to Your Social Networks to Increase Your Followers

Posted in: Business news

One of the primary objectives when launching a Digital Marketing campaign is to increase the number of followers, likes and fans of the organizing brand’s social media profiles. Online contests, sweepstakes and promotions are all effective actions for doing this. However, in seeking to achieve this goal it’s important to keep to the guidelines of the various social networks.

The most effective method of obtaining new followers via a promotion while keeping to the guidelines of the social network is to direct users to your page or profile and let them decide whether or not to become a follower. Number of visits to your social media profiles is one of the most important parameters to measure when you launch a Digital Marketing campaign. In this post we explain how to generate and measure visits to your Facebook, Instagram, YouTube and Twitter profiles in strict compliance with the guidelines of each of the social networks.


How to Create a Valentine’s Giveaway on Social Media

Posted in: Applications,Events

In February a very special date is upon us, a day that all brands should use to promote their products and incentivize sales: Valentine’s Day. Organize a Valentine’s Giveaway on your social media channels, your web or blog and disseminate it through all the channels you have in reach, online and offline. You will see more engagement from your community and increased brand awareness which affect sales positively. Do you need ideas? Here we give you some real examples to help you.


How Does the Fight Against Engagement Bait Affect Facebook Pages?
Engagement Bait

Posted in: Applications,Applications for facebook

Brands administer their Facebook pages carefully, well aware of the social network’s potential for gathering audiences and giving them valuable information about businesses. However, the bad practices of some Pages have compelled Facebook to launch a crusade against Click Bait. Last December, the company announced that it would penalize posts and Pages that were found by its algorithm to use Engagement Bait.


Introduction to the New Prize Management System

Posted in: Business news

In this post we introduce the new system for managing prizes and winners on the Easypromos platform. This system has been developed over the course of eight months, and, from 31 January 2018, it will apply to all new promotions created with the platform. The new system simplifies and improves on the way winners are selected, while also increasing the mechanisms and options for distributing prizes among promotion participants. Keep reading to learn more about the new features, the benefits of the new system, and what you need to know before January 31.


Bring your Online Store to Life with Sweepstakes and Contests
online store

Posted in: Digital marketing

When you have an online store you are continually seeking ways of attracting new users and leads who can then be encouraged to advance through the sales funnel. This is where sweepstakes and contests can come in very handy indeed.


Create a Quiz on Facebook to Get to Know Your Followers

Posted in: Applications for facebook

If you have many fans on Facebook, it can be hard to reach every one of them. To create engagement, why not create a quiz? Let us talk you through the process.


Which KPIs Should You Use to Measure the Results of Your Promotions?

Posted in: Digital marketing

Promotions offer brands infinite ways to foster a fluid relationship with their communities. Promotions can be used to attract and energize new followers by promoting activities of interest which encourage users to approach a brand’s products. Promotions can also be used to loyalize active followers who are already customers of your brand. On our blog, we often talk about how important it is to have a social media dynamization strategy and about how the key to success is to establish clear and specific objectives: the KPIs.


3 Tips to Make Your Own Poll on Instagram

Posted in: Business news

Instagram has evolved rapidly over the last year and now it’s easier than ever to engage your followers. One way to do this is to make your own comments poll. Follow our guide for some handy tips on how to make your Instagram shine!


Get the Most out of Your YouTube Channel with a Comments-based Sweepstakes
YouTube channel

Posted in: Applications

As a social media platform, YouTube generates a particularly high level of interaction thanks to the comments section beneath the videos. It would be a mistake not to take advantage of the opportunities provided by this social network for loyalizing users. For this reason, it’s a good idea to carry out a comments-based sweepstakes on YouTube.


Facebook Fights Against Engagement Bait. Will it Affect Contests?

Posted in: Applications for facebook

Facebook has announced that it will demote posts that use ‘engagement bait’ techniques such as content that urge users to like, tag, comment or share and that use clever but not very authentic headlines. Will this affect Like and comments-based Facebook Sweepstakes? We will explain here.