Easypromos blog: interactive marketing, promotions, giveaways & contests

How to Automate Instagram DMs: Complete Guide

2026-04-20

How to Automate Instagram DMs: Complete Guide to Sending Automatic DMs

2026-04-20
Marta Roura

Instagram is more than a visibility or advertising channel. It is also a conversation channel between users and brands through Direct Messages (commonly called “DMs”). Every month, more than 150 million people message businesses on Instagram. In this guide, we…

Instagram DMs for Business

2026-07-02

Instagram DMs for Business: What They Are, Why They Matter More Than Comments, and How to Use Them Strategically

2026-07-02
Chandler Katherine Stump

Learn what Instagram Direct Messages are, how they work for businesses, and how to turn comments and Story engagement into structured conversations that drive measurable results.

Winter Contest Ideas

Campaign Ideas

2026-01-19

Winter Contest Ideas to Brighten Up Your Marketing Campaigns

2026-01-19
Randi Jensen

There are plenty of reasons to include contests and online promotions in your winter marketing. Perhaps your brand has specific winter products, such as winter sports gear, warm clothes, or healthcare. Perhaps you're looking for a neutral theme to celebrate…

AI Purchase Receipt Validation for FMCG brands

How To

2026-03-17

Complete Guide: How to Create an AI Purchase Receipt Validation Campaign for FMCG Brands (Fast-Moving Consumer Goods)

2026-03-17
Miquel Bonfill

In this guide, you will gain an in-depth understanding of AI Purchase Receipt Validation, how to design an effective campaign for FMCG (fast-moving consumer goods) products, and the key aspects you should consider to execute it successfully.

Winter Sports Marketing

2025-11-24

Winter Sports Marketing: How to Engage Snow Lovers and Drive Bookings

2025-11-24
Randi Jensen

Ski season is here! Ready to carve out a winning marketing strategy that drives bookings and boosts gear sales? Whether you manage a ski resort, sell high-tech snow apparel, or organize epic winter events, this article is your winter sports…

Quizzes with branching logic

2025-12-02

Multi-Path Quizzes: How to Build Branching Logic Experiences With Personalized Results

2025-12-02
Marta Roura

Brands increasingly rely on interactive digital experiences to drive engagement, validate purchases, and activate their audiences. Among all the available formats, the Multi-path quiz stands out because it turns users into active participants, allowing them to choose, explore, and progress…

How to make a sports bracket

How To

2025-12-11

How to Make a Sports Bracket to Engage Your Audience (and Incentivize Participation With Prizes)

2025-12-11
Miquel Bonfill

Sports tournaments are more than just competition. They’re storytelling, drama, and loyalty wrapped into one. Fans wait months for their favorite events, ready to argue, celebrate, and predict every result. For marketers, that passion represents a unique opportunity: create interactive…

What is interactive marketing

Interactive Marketing

2026-03-08

What Is Interactive Marketing and How to Use It for Your Brand

2026-03-08
César Rodríguez

Interactive marketing refers to marketing strategies designed to create two-way interaction between brands and their audiences. Instead of delivering one-directional messages, brands invite users to participate through formats such as games, surveys, quizzes, or contests. If you are wondering what…

examples of how to choose a winner from a list

Promotion examples

2026-04-19

How to Choose a Winner from a List of Participants

2026-04-19
Sílvia Martí

Selecting a winner from a list of participants is a common requirement in many promotional campaigns, especially when the participant list is already defined. In these cases, brands need a method that is fast, reliable, and fully transparent. Easypromos provides…

Customer Engagement Strategy

2026-07-20

6 Successful Customer Engagement Strategy Examples to Inspire You

2026-07-20
Randi Jensen

In today’s competitive market, building lasting relationships with customers is more important than ever. At the heart of these relationships lies customer engagement; the ongoing interaction between a brand and its audience, shaped by meaningful, personalized experiences. It's not just…

microcampañas interactivas

Campaign Ideas

2026-03-11

10 Interactive Micro-Campaigns to Boost Brand Awareness

2026-03-11
Sílvia Martí

In recent years, marketing campaigns have evolved. Large seasonal campaigns such as Christmas, Halloween, or Valentine’s Day are losing some prominence, while interactive micro-campaigns spread throughout the year are gaining ground. Here’s a quick overview of real-life examples!

Ejemplos de sorteos con el objetivo de captar leads

Promotion examples

2025-12-02

8 Examples of Giveaways Designed to Collect Leads

2025-12-02
Marta Roura

An Entry Form Giveaway is one of the simplest and most effective strategies to capture leads. Consisting of offering an attractive prize in exchange for users filling out a form with their personal information, this tactic is particularly effective when…

Cómo evitar dinámicas promocionales que incentiven las trampas

How To

2025-09-17

How to Avoid Cheating in Promotional Dynamics

2025-09-17
Miquel Bonfill

At Easypromos, we've spent over a decade helping brands and agencies launch online promotional campaigns. And although every campaign is different, we see a recurring pattern: well-intentioned ideas that seem perfectly reasonable on paper end up encouraging dishonest behavior.

Make pause ads an interactive experience

2025-07-30

Make the most of Pause Ads and make them interactive

2025-07-30
Sílvia Martí

Have you noticed the static ads that appear on Netflix when you pause your show? These types of ads, known as "pause ads," are being rolled out across various streaming platforms in multiple formats, and they hold a lot of…

Social Media Games

2026-04-27

Social Media Games to Collect Zero-Party Data Effectively

2026-04-27
Randi Jensen

Social media games are interactive campaigns designed to engage users while collecting zero-party data—information that users voluntarily and proactively share with a brand. Unlike standard posts, such as images or videos, social media games encourage active participation. Users don’t just…

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