09JAN2017

6 Trends Shaping Digital Promotions in 2017
6-trends-shaping-digital-promotions-in-2017

Posted in: Business news

Toronto, Barcelona, January 6, 2017 –Today, Easypromos, a global leader in digital promotions, announced its Forecast for Trends Shaping Digital promotions in 2017. According to the company, 2016 demonstrated an increasingly intensifying digital promotions environment as businesses, agencies and brands focused a greater share of marketing efforts on online and social media channels to engage with a growing digital audience. Looking ahead, the company forecasts that digital promotions will continue to solidify themselves as a cornerstone of innovative marketing programs globally, with marketers embracing new tools and capabilities launched by social media channels.

14DEC2016

How to create your Facebook Live Poll

Posted in: Applications for facebook,Business news,Digital marketing

Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Because of the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.

However, you should be aware that Facebook prohibits the use of Reactions as a voting mechanism. This might seem surprising, considering how many Pages publish this sort of polls. But Facebook’s guidelines on the correct use of Reactions leave no room for doubt.

Facebook specifies the following practices as not being acceptable ways of using Reactions:

If using Reactions as part of a poll, don’t use Reactions in the following ways:

  • Don’t associate a Reaction with something that doesn’t match its emotional intent (ex: “choose angry if you like the cute kitten”).
  • Don’t make Reactions the most distinctive or prominent feature of your creative.
  • Don’t use Reactions for polls in video where the whole stream consists of static or looping graphics or images

Facebook Guidelines Reactions for Polls

But it’s not all bad news! In Easypromos we’ve developed an app that enables you to take full advantage of the potential and virality of Facebook Live in a way that’s 100% compatible with Facebook Guidelines. The app is called Facebook Live Polls and it enables you to present a question that participants can then vote on by leaving comments with different words. In addition, you’ll also be able to set up the Survey so that the user can use a specific hashtag, which will give you more control. You’ll also have a reactions counter to display the voting results in real time. Check out the example below:

If you’d like to see our Facebook Live Poll, click here.

The main characteristic of this app is its ease of use. It enables you to create a poll quickly, straightforwardly, and in a way that’s totally compatible with Facebook’s guidelines. Most important of all, since no programming skills are required, you can have the poll ready in minutes. All you’ll need to bring to the table is your own creativity.

Read more »

07DEC2016

Make Sure you Mind your T&Cs + Top Tips
Mind your T&C

Posted in: Digital marketing

Behind every great promotion should be a set of Terms and Conditions – they are not just for decoration. Many Disasters have been avoided as a result of having carefully crafted T&C’s and they protect both the promoter and the consumer.

17NOV2016

Create an Advent Calendar for Your Christmas Promotion
build_an_advent_calendar

Posted in: Applications

The Advent calendar is one of the most popular Christmas traditions. There are many different types, but usually they have 24 windows with a little gift or chocolate behind each one. Starting on December 1, a new window is opened each day to reveal a surprise: chocolate, candy, figurines, and so on. This countdown to Christmas generates ever-growing excitement and expectation. Why not recreate this spirit with your online community? Make an Advent calendar promotion and your followers will be hooked by the daily incentive to come back and see what gift you’ve prepared for them each day.

16NOV2016

Run a Sweepstakes for Users who Comment on your Blog
whocommentonyourblog

Posted in: Ideas for your website

If one of your objectives for your blog is to energize your readers to express their opinions about the subjects published on your blog, use a sweepstakes to encourage them to comment on your articles. In this way, you’ll obtain valuable information about your visitors, such as whether they agree with your blogpost; what concerns or doubts they may have; which of your content they value most, and so on.

02NOV2016

Key to giving away experiences as promotion prizes
header_keystogivingawayexperiencesaspromotionprizes

Posted in: Ideas for your website

Experiences such as dinners out, weekends away and vacations are among the most popular prizes for participants according to the study that we published in April. 17% of those surveyed said that an experience would be their first choice of prize – the same percentage as voted for technological gadgets. If we add to this the fact that what 25% of survey participants most value is the chance to share the prize with someone else, then this type of gift is almost guaranteed to succeed. But don’t get distracted! Follow these tips for multiplying engagement.

28OCT2016

How to contact followers via Instagram
header_howtocontactfollowersviainstagram

Posted in: Applications for Instagram

Instagram has become an excellent window display for brands to offer products that are attractive and easy to publicize with aesthetically pleasing photos. Instagram asks its community to work together in making the network an “authentic and safe place for inspiration and expression.” For this reason, the network fosters respect for community rules and proposes very specific guidelines for good communication between profiles, and therefore between brands and personal users. Here we explain what you should keep in mind if you want to communicate directly with participants via Instagram.

27OCT2016

Make the most of Cyber Monday to boost your online store sales
header_promotionideasforthenextcyber-monday

Posted in: Events

Following on from Black Friday, Cyber Monday, which also originated in the US, has become an important date in the calendar for internet users. Many people now wait for this day to make their online purchases at more affordable prices. Three days after the massive sales enjoyed by physical stores, shopping malls and department stores during Black Friday, it’s the turn of online businesses: Cyber Monday – the day of mass online buying – has gradually extended across the world.

25OCT2016

Top Tips for Social Media Promotions
Top Legal Advice from PromoVeritas

Posted in: Applications

Running your promotion on Social Media platforms will enable you to reach a large audience very easily, but there can be pitfalls. A small flaw can damage a brands reputation in seconds, or the campaign can be blocked by the platforms for breaches of their various complex rules, or even worse, you could be breaking national laws by the way you gather and use data or run the promotion itself.

17OCT2016

Kettlewell Colours Uses Simple Quiz to Add 5,000 Unique Email Addresses to Customer Database

Posted in: Success cases

Learn a helpful use of the Quiz app. This success case brand hosted a Quiz on its website to offer an indication of the best products for each customer. Learn how the Quiz worked and its strengths as a marketing tool.