B2B marketing is the practice of selling products or services to other businesses rather than directly to individual customers. Unlike the B2C that had already immersed itself in the online world years ago, 57.1% of B2B companies still don’t sell online. However, the ongoing COVID-19 pandemic has reduced interpersonal contact and forced many brands to change their marketing approach, and therefore move online. Marketing and sales professionals are now adapting to more modern tools and become acquainted with digital channels and online promotions. If that’s your case, today we want to help you understand how to promote B2B companies and organizations with online promotions and contests. Read on!
Interactive content is the latest trend of digital marketing and branded prize wheels happen to be great tools for customer acquisition and retention. Would you also like to boost sales, expand your mailing list, and promote your brand and product? No problem! Today we share real examples of Spin the Wheel promotions launched with Easypromos. Read on to get inspired!
Easypromos is an effective tool for expanding the database of any business, and for that reason, many brands are already using our innovative applications. However, it doesn’t change the fact that each company should have a solid user or customer retention strategy. As we progress through this blog post, we share with you reasons and ideas for implementing customer retention and loyalty strategies to your business. In addition, we’re about to introduce you to some fantastic tools that’ll save you time and unnecessary headaches! Read on!
Over the last years, many brands have been adapting to significant changes that have emerged with new technologies, such as the increase of e-commerce, private communities in mobile apps, contactless payments, and new loyalty schemes. We have watched the majority of businesses move to the digital world to build their social media presence, which is often reinforced by social media giveaways and contests. The notable boost in social network usage has also opened the door to bad practices when launching social media campaigns. In this blog post, we take you through the best practices for running sweepstakes on the two most popular channels: Instagram and Facebook.
Are you looking to recognize your online community members? Or maybe you want to find the most talented employees? Today we talk about how to organize online awards with Easypromos. Read on if you wish to reinforce customer loyalty and work on brand awareness.
Posted in: Ideas for your website
Do you want to find a creative way to engage the participants of your webinar, online class or video conference? You want to make sure the attendees won’t stop talking about your brand for days? Organize a live giveaway during a video call! It’s easier than you think and works its magic!
Posted in: Ideas for your website
Match It games are an easy way to entertain your customers, share rewards, and improve product recognition. Try these 4 fun ideas to get started with branded Match It games on your website, social media, email newsletters, and even in store!
Posted in: Success cases
Seasonal businesses have the unenviable task of staying top of mind with their target audience. The peak season is when the majority of seasonal brands make the most of their yearly profits and when their main focus is on attracting as many customers as possible. The recent campaign launched by Annagora Aquapark is a great example of seasonal marketing. Read on to find out how the Hungarian water park grew their mailing list and attracted customers with an impressive summer coupon campaign.
Posted in: Digital marketing
Launching a new promotion means deciding whether you want the participants to register. Once you have that clear you’ll have to decide whether the registration process will take place before or after the participation. In this blog post, we take you through three different user registration and identification options. Take a look!