How to Generate Leads Through the Power of Interactive Content

Posted in: Digital marketing,Ideas for your website

It’s the million-dollar question: How do you generate leads on social media? What’s the best kind of content to reach people and get them started on the buyer’s journey? In today’s post, we’re talking about interactive content, turning followers into customers, and best practices for lead generation.


7 Ideas for Boosting Employee Engagement and Team Morale

Posted in: Digital marketing,Ideas for your website

For the last few weeks, the Easypromos team has been fully remote. And we’re not the only ones: all over the world, people are learning how to work from home in challenging circumstances. Employee engagement has never been more important. Here are some of the ideas we’ve developed to keep motivation and morale high!


How to Organize a Book Giveaway on Social Media

Posted in: Digital marketing,Ideas for your website

In the era of Kindle, ebooks and TV series it might seem that reading is not as as popular as before. But this is far from the truth! The number of worldwide readers is still increasing, and the money spent on books is quite impressive (the average European spent $240 USD on reading material last year). However, it is important to recognize that the industry has evolved. There is less people going to to libraries, as books have become cheaper, and you can have your own copy at the doorstep tomorrow. Also, many people have switched to ebooks but they still love to read. It’s clear though that reading has changed. And so have ways to promote books. Today, we will show you how to do it online and on social media.


How to Use Emotional Rewards in Your Customer Loyalty Program

Posted in: Digital marketing,Ideas for your website

In the past year or so, customer loyalty programs have made a serious comeback. We’re seeing brands explore new ways to retain customers, get repeat sales, and build an active community of brand advocates. The secret to this success? A focus on emotional rewards.


7 Ways to Keep Your Marketing Out of Quarantine

Posted in: Digital marketing,Ideas for your website

Don’t go into a pause-mode! Ensure you don’t ghost your online community in times of uncertainty. Today we explain 7 different ways to keep your marketing out of quarantine and keep on accomplishing your marketing objectives.


Brighten your Easter Campaign with Interactive Easter Egg Hunt Online

Posted in: Applications,Digital marketing,Ideas for your website

Easter is just around a corner and if you still haven’t thought about your Eastern campaign it’s certainly time to do it now. If you’re looking for inspiring ideas for interactive campaigns and games, then you’re in the right place. Put traditional Paschal egg hunt aside and discover how to hold it… fully online!


3 Steps to Calculate the Rate of Return From a Contest or Giveaway

Posted in: Digital marketing,Ideas for your website

Wondering how to calculate the rate of return from a contest or giveaway? Read on to discover how to measure the success of your online promotions.


Interactive and Innovative Advertising Strategies
advertising strategies

Posted in: Digital marketing,Ideas for your website

Over the years, ad strategies have evolved to match new technologies and communication channels. Today, we live with the legacy of that evolution: a huge choice of media, ad types, and metrics. But are you making the most of your choices? In this post, we’ll look at some innovative advertising strategies that you might not have tried, including interactive ads.


5 Product Promotion Examples for Your Social Media Marketing

Posted in: Applications,Digital marketing,Ideas for your website

Product promotion is a key aspect of any marketing plan. Nowadays, social media is one of the most important and powerful channels for product promotion. Audiences gather on social media and this is why your product promotion should also be carried out your social media networks. In order to make profit you must first ensure that your audience is well informed about goods and services that you offer. And this is what we will focus on today. Read on to discover product promotion examples for your social media marketing.


How to Turn Promotions Into Full-Funnel Engagement

Posted in: Digital marketing,Ideas for your website

Increase brand awareness, attract attention, and drive traffic: it’s hardly a secret that online promotions deliver on all three. But how can you ride the tide of engagement and create a hook that draws contestants toward a purchase? Let’s reveal the next data-driven steps!