Have you heard of live polls with Facebook Reactions as a voting mechanism? These types of promotions use Facebook Live technology to stream a video in which users are presented with a question and a series of options. Participants are then invited to use the reaction feature to vote for their favorite option. Because of the powerful viral effect and organic reach of this type of survey, many pages have begun using it as part of their marketing strategy.
However, you should be aware that Facebook prohibits the use of Reactions as a voting mechanism. This might seem surprising, considering how many Pages publish this sort of polls. But Facebook’s guidelines on the correct use of Reactions leave no room for doubt.
Facebook specifies the following practices as not being acceptable ways of using Reactions:
If using Reactions as part of a poll, don’t use Reactions in the following ways:
- Don’t associate a Reaction with something that doesn’t match its emotional intent (ex: “choose angry if you like the cute kitten”).
- Don’t make Reactions the most distinctive or prominent feature of your creative.
- Don’t use Reactions for polls in video where the whole stream consists of static or looping graphics or images
But it’s not all bad news! In Easypromos we’ve developed an app that enables you to take full advantage of the potential and virality of Facebook Live in a way that’s 100% compatible with Facebook Guidelines. The app is called Facebook Live Polls and it enables you to present a question that participants can then vote on by leaving comments with different words. In addition, you’ll also be able to set up the Survey so that the user can use a specific hashtag, which will give you more control. You’ll also have a reactions counter to display the voting results in real time. Check out the example below:
If you’d like to see our Facebook Live Poll, click here.
The main characteristic of this app is its ease of use. It enables you to create a poll quickly, straightforwardly, and in a way that’s totally compatible with Facebook’s guidelines. Most important of all, since no programming skills are required, you can have the poll ready in minutes. All you’ll need to bring to the table is your own creativity.
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