04APR2018

Integrate Promotions with Zapier – the New Way of Sending Leads to CRM Systems
header_easypromos_zapier

Posted in: Business news

We’re happy to announce the newest integration in our promotions, the only integration you’ll need from now on: Zapier! With Zapier, you can connect your Easypromos promotions with 1000+ Apps. We have created 16 prepared integrations, for example Salesforce, Zoho CRM or Hubspot. But you can create many others yourself, without the need of any programming skills. So now you can automate much of the manual work and concentrate on optimizing your campaigns. Here we explain much more about the integration of all integrations.

29MAR2018

How to Adapt to the New Instagram Algorithm
Instagram algorithm

Posted in: Applications,Applications for Instagram

In March 2016 Instagram announced a change in its algorithm from chronological to algorithmic. This change had not really been noticeable until quite recently. Since the new algorithm was launched in the second quarter of 2016, it is estimated that a profile’s content is only reaching an average of 10% of its followers. In this article we’re going to look closer at what this change means for brands and how sweepstakes can help deal with this new algorithm. We’ll also give you some extra tips for adapting to the algorithm.

28MAR2018

How to Use Your Own App to Build Loyalty. A Winning Strategy?
app to build loyalty

Posted in: Digital marketing

In recent years it’s become all the rage for companies to create mobile apps for their brands and even for individual products. But is it always good for business? Does your brand need an app to build loyalty?

28MAR2018

9 FAQ About Twitter Sweepstakes
FAQ about twitter

Posted in: Applications,Applications for Twitter

Are you thinking about running a Twitter sweepstakes to grow your online following and promote your brand? Then check out these 9 FAQ first! We’re sure that this article will answer any questions you may have. Once your doubts have been allayed you can run your own Twitter sweepstakes. You’ll soon see that it’s a great way of growing your followers, engaging your community and boosting the reach of your tweets. It’s an ideal tool for any brand that regularly uses Twitter to communicate with customers or leads, or for companies that know they’d benefit from having a Twitter marketing strategy but don’t know where to start.

14MAR2018

Discount Coupons. Prepare Your Campaign Step-by-Step.
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Posted in: Digital marketing,Ideas for your website

Studies confirm that approximately 70% of consumers approve of brands running online promotions with discount codes (for both physical and eCommerce stores) as prizes.

12MAR2018

How to Pick A Winner of a Facebook Sweepstakes
pick_a_winner_of_a_facebook_sweepstakes

Posted in: Applications for facebook

So, you’ve created a sweepstakes in Facebook and you have lots of participants, but you don’t know how to pick a winner randomly and transparently. Sound familiar? There are a number of tasks to be carried out when creating an online promotion, and one of the most important of these is selecting the winner. Below, we explain what you need to consider when selecting a winner for your Facebook sweepstakes.

08MAR2018

How to Run Instagram Giveaways Including Sponsored Posts
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Posted in: Applications for Instagram

Instagram now has more than 2 million active advertisers each month and this figure will most likely continue growing along with the popularity of the social media platform. It’s easy to create an ad on Instagram with options such as promoting a post which is done from the app itself in just a few steps. But even so, the platform that actually manages these ads is Facebook and this can lead to some difficulty when running giveaways on Instagram. If you are using sponsored posts to disseminate your Instagram sweepstakes, this article will be very useful as it explains what you need to keep in mind to run them successfully.

28FEB2018

5 Instagram Marketing Actions that All Brands Need to Know
infographic_5_basic_actions_on_instagram

Posted in: Applications,Applications for Instagram

Companies should have clear Marketing and communication goals, and they should also think about which channels are most suitable for achieving these goals. It’s worth keeping in mind that 80% of Instagram users follow the Instagram feed of at least one company, and that the platform now has 800 million monthly active users all over the world. All brands should consider whether to incorporate presence on Instagram into their business strategy.

28FEB2018

7 Ideas for Social Media Promotions
header_Ideas_for_Social_Media_Promotions

Posted in: Ideas for your website

Even though you know that you should be using a promotion strategy to energize your social media channels, it can be tricky to turn this strategy into specific campaigns. This is why we want to give you a helping hand by providing a series of proposals to serve as inspiration. We’re sure you’ll find the perfect way to adapt them to your goals, products, and target audience, and put them into practice. 🙂

28FEB2018

12 FAQs About Instagram Sweepstakes
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Posted in: Applications,Applications for Instagram

Are you thinking about running an Instagram sweepstakes to increase your following and gain brand recall value? Check out this list of the twelve most frequently asked questions about Instagram sweepstakes! Once this article has addressed all your questions, you’ll be ready to launch your own Instagram sweepstakes and reap the many benefits. You’ll be able to ask participants to become followers of your brand, filter finalists by the number of friends they’ve mentioned, and run a sweepstakes among users who comment on a post or among those who’ve used a specific hashtag. Instagram sweepstakes are an ideal tool for growing your online community and viralizing your brand.