News about digital marketing promotions, contests, giveaways and games - Page 2 of 66

It’s the million-dollar question: How do you generate leads on social media? What’s the best kind of content to reach people and get them started on the buyer’s journey? In today’s post, we’re talking about interactive content, turning followers into customers, and best practices for lead generation.

For the last few weeks, the Easypromos team has been fully remote. And we’re not the only ones: all over the world, people are learning how to work from home in challenging circumstances. Employee engagement has never been more important. Here are some of the ideas we’ve developed to keep motivation and morale high!

In the era of Kindle, ebooks and TV series it might seem that reading is not as as popular as before. But this is far from the truth! The number of worldwide readers is still increasing, and the money spent on books is quite impressive (the average European spent $240 USD on reading material last year). However, it is important to recognize that the industry has evolved. There is less people going to to libraries, as books have become cheaper, and you can have your own copy at the doorstep tomorrow. Also, many people have switched to ebooks but they still love to read. It’s clear though that reading has changed. And so have ways to promote books. Today, we will show you how to do it online and on social media.

In the past year or so, customer loyalty programs have made a serious comeback. We’re seeing brands explore new ways to retain customers, get repeat sales, and build an active community of brand advocates. The secret to this success? A focus on emotional rewards.

Don’t go into a pause-mode! Ensure you don’t ghost your online community in times of uncertainty. Today we explain 7 different ways to keep your marketing out of quarantine and keep on accomplishing your marketing objectives.