30APR2019
Posted in: Digital marketing
There have been arguments upon arguments about whether email marketing is better than social media marketing, and which one has has the biggest reach. This is not another article aiming to settle the question. Email marketing’s reign is an undeniable fact.
25APR2019
Posted in: Digital marketing
You’ve spent hours setting up your promotion, checking the settings, working with your graphic designer, editing the perfect copy, and you’re finally ready to launch – just in time! But there’s one more task on your to-do list: Test the promotion before you launch.
08APR2019
Posted in: Business news
So you’ve taken the first steps into using promotions. Congratulations, you’re officially using one of the most compelling, and therefore cost effective, marketing strategies around. With any luck, you can already see engagement steadily growing.
21MAR2019
Posted in: Events
Father’s Day is coming up soon! Whether you want to inspire kids with gift ideas, or reward dads directly, Facebook is the best place to start. Let’s investigate Father’s Day giveaways on Facebook, with case studies from 5 brands that super-charged their strategies.
04MAR2019
Posted in: Digital marketing
User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts engagement and promotes your brand in a very creative way.
21FEB2019
Posted in: Events
For more than a century, people around the world have celebrated International Women’s Day on March 8th. It’s a day to focus on the achievements of women, and continue the fight for global equality. So how can you get involved?
20FEB2019
Posted in: Applications for Instagram
Why do promotions fail? It happens more often than you might think. Someone designs a clever contest, adds gorgeous graphics, sets it to “active” and… nothing happens. What’s the problem? Not enough publicity. Let’s discuss how to share a contest on Instagram and give it space to succeed.
19FEB2019
Posted in: Digital marketing
Email is the traditional source for lead generation – the King of the castle, if you will. But social media has become the new voice – and Queen – of online marketing for B2B and B2C. Social media provides a platform for reaching out to existing and potential leads, without having to cold call.
05FEB2019
Posted in: Business news
The Easypromos Information Security Management System is now certified to the ISO/IEC 27001:2014 standard, as well as the ISO/IEC 27018 standard for protecting personal data in the cloud. The certification was carried out by an external auditor, AENOR.
01FEB2019
Posted in: Digital marketing
Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales.
