30APR2019

Combine email marketing and giveaways to send your reach skyrocketing
Combine email marketing and giveaways to increase reach

Posted in: Digital marketing

There have been arguments upon arguments about whether email marketing is better than social media marketing, and which one has has the biggest reach. This is not another article aiming to settle the question. Email marketing’s reign is an undeniable fact.

25APR2019

How to test your promotions before launching – and why it’s so important
How to test your promotions before launch

Posted in: Digital marketing

You’ve spent hours setting up your promotion, checking the settings, working with your graphic designer, editing the perfect copy, and you’re finally ready to launch – just in time! But there’s one more task on your to-do list: Test the promotion before you launch.

08APR2019

How to set up your first Facebook Ads campaign to support your promotion

Posted in: Business news

So you’ve taken the first steps into using promotions. Congratulations, you’re officially using one of the most compelling, and therefore cost effective, marketing strategies around. With any luck, you can already see engagement steadily growing.

21MAR2019

5 Father’s Day giveaways on Facebook that got results
Ideas for Father's Day giveaways on Facebook

Posted in: Events

Father’s Day is coming up soon! Whether you want to inspire kids with gift ideas, or reward dads directly, Facebook is the best place to start. Let’s investigate Father’s Day giveaways on Facebook, with case studies from 5 brands that super-charged their strategies.

04MAR2019

How to collect user-generated content for retail marketing in store

Posted in: Digital marketing

User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts engagement and promotes your brand in a very creative way.

21FEB2019

Ideas for International Women’s Day contests, events, and celebrations

Posted in: Events

For more than a century, people around the world have celebrated International Women’s Day on March 8th. It’s a day to focus on the achievements of women, and continue the fight for global equality. So how can you get involved?

20FEB2019

How to share a contest on Instagram and get more participants
How to share a contest on Instagram

Posted in: Applications for Instagram

Why do promotions fail? It happens more often than you might think. Someone designs a clever contest, adds gorgeous graphics, sets it to “active” and… nothing happens. What’s the problem? Not enough publicity. Let’s discuss how to share a contest on Instagram and give it space to succeed.

19FEB2019

3 unexpected ways to get great leads on social media
3 unexpected ways to get leads

Posted in: Digital marketing

Email is the traditional source for lead generation – the King of the castle, if you will. But social media has become the new voice – and Queen – of online marketing for B2B and B2C. Social media provides a platform for reaching out to existing and potential leads, without having to cold call.

05FEB2019

Easypromos is now ISO 27001 and ISO 27018 certified
Image of the Easypromos and Aenor logos, with a "certified" stamp

Posted in: Business news

The Easypromos Information Security Management System is now certified to the ISO/IEC 27001:2014 standard, as well as the ISO/IEC 27018 standard for protecting personal data in the cloud. The certification was carried out by an external auditor, AENOR.

01FEB2019

How experiential retail and live promotions can increase sales in-store
Experiential retail to increase sales in store

Posted in: Digital marketing

Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales.