26APR2017

Jeremy Stern, founder and Managing Director of PromoVeritas

Posted in: Interviews

Jeremy Stern is the founder and Managing Director of PromoVeritas. In his previous role as European Promotions Director of Coca-Cola, he saw a gap between the brilliant ideas of creative agencies and their clients who wanted to follow the rules and regulations for promotions. Hiring a lawyer was expensive and few had the necessary knowledge. As a result, many promotions were run casually and with limited respect for the laws. Whilst many others were busy setting up creative agencies, and frequently shutting them due to competition, PromoVeritas chose to operate in a niche and has grown and prospered. It now operates globally, has over 200 active clients and runs over 1500 campaigns a year.

Jeremy_Stern_PromoVeritas

20APR2017

Judging Prize Promotions
header_judging_prize_promotions (1)

Posted in: Digital marketing

When you want to host a photo, video or writing based contest in the UK, you have to know the CAP Code. With the Easypromos app, you can choose to select the winners randomly but maybe you want the winners to be selected manually by a judge or a panel. In that case, this article will help you to understand the aspects that you need to keep in mind when organizing the contest and how you should proceed. Our partner PromoVeritas explains all the details here.

12APR2017

Improve your Inbound Marketing strategy with photo contests
photo contests

Posted in: Digital marketing

These days people are more aware than ever of the importance of Inbound Marketing for connecting with your brand’s target audience. With this change of focus a paradoxical situation has arisen: while brands attempt to attract potential new customers organically via attraction marketing, greater powers have been given to users in their buying choices and their exposure to so much information and content means that getting their attention is not so easy.

12APR2017

Chicco UK Celebrates Mother’s Day with a Sweepstakes from Multiple Facebook Posts

Posted in: Success cases

The baby products brand, Chicco, wanted to celebrate Mother’s Day, which in the UK fell on Sunday 26th March 2017. With the help of their PR and Social Media agency, HROC, they planned a Facebook Timeline Sweepstake that included four different pre-scheduled competition posts to ask for entries. To enter, mothers were asked to comment on one of the four posts with their one golden piece of advice to new mums. Chicco then used the Easypromos app to gather all entries from all four posts in one sweepstake in order to select five winners. The response to the competition was very positive, with the first post receiving more than 300 comments and the Chicco Facebook page receiving over 900 more likes during the week the sweepstake was running.

05APR2017

Premium Design Template for Digital Promotions and Online Contests
Premium Design Template

Posted in: Business news

Today we launch the new Premium Template which includes options that enable you to create promotions and contests with more creative design. This way we respond to one of the improvements most sought after by our clients during the past year. The new template has responsive design and from the beginning it has been planned thinking about the Mobile First philosophy, meaning that the design has been planned giving priority to mobile use from the start. In this article, we explain the main features and benefits of the Premium Template. We finish with a practical guide about how to get started and links to active demos.

31MAR2017

Lead Nurturing strategies with promotional codes for enhancing your relationship with your audience
Lead nurturing strategies with promotional codes

Posted in: Digital marketing

Visits to your website are increasing and your social media network continues to grow, but all this hard work doesn’t appear to be reflected in your sales. You can’t seem to take full advantage of all the effort that you’ve put into lead generation via the various campaigns you’ve implemented. Your leads are not making purchases in your online and physical stores. Here’s a question… Are you talking to your community?

29MAR2017

The New Challenge for Brands:
Adapt Promotions to Smartphones

Posted in: Business news

Press release – Barcelona, Spain – March 2017

The mobile phone is the most used device to participate in online promotions and sweepstakes. The Smartphone already outperformed the computer as an Internet gateway in 2016 and a recent study that Easypromos has developed, shows that it is also the most used device to participate in contests and sweepstakes on Facebook.

28MAR2017

New changes in the Facebook Page Plugin – Pay attention!

Posted in: Applications for facebook

Just like the administrators of Facebook pages are used to the constant updates and changes in the social network, developers of applications that interact with Facebook are also subject to these changes. The latest news that was detected is that Facebook has changed the conditions for using the Facebook Page Plugin which allows to insert and promote all Facebook pages in a web site very easily. This plugin no longer works in some pages: We explain why and give you some solutions.

08MAR2017

How to get the most out of your Inbound Marketing contests by integrating them into your CRM
CRM

Posted in: Digital marketing

Imagine a world in which you have all the information you need for your Inbound Marketing strategies. A world in which the online side of your customer base is connected to the offline side so you can obtain a 360º view of your customers. You want it? You’ve got it!

03MAR2017

How to promote an Inbound Marketing strategy using surveys
inbound marketing strategy using surveys

Posted in: Digital marketing

For some time now we’ve been talking about Inbound Marketing on our blog, and about how you can use a tool like Easypromos to complement your inbound marketing strategy with surveys.