David Martinez Calduch, consultant and lecturer in Social Media

Posted in: InterviewsLast update: 12/04/17

David Martinez Calduch is a Social Selling consultant in Soluciona Facil, Keynote Speaker, B2B LinkedIn Sales and Digital Strategy. He has 25 years of experience in ICT (Information and Communication Technologies), and he is a lecturer and trainer with over 20 years’ experience, as well being the founder of three companies. He carried out Social Selling and LinkedIn projects for business generation in B2B and B2C, in-company training consultancy / AdHoc for employees and managers, and he implemented technological and social media projects using market-leading methodologies and tools.

  • 1. When did your interest in digital marketing and social networks begin?
    I’d been following the evolution that was taking place in the social channels, but it was in 2007 when I signed up to LinkedIn that my eyes were opened and I really understood the true potential that social networks had for companies and the possibilities for generating business.
  • 2. Which of the different roles that you play in your day-to-day life do you like best?
    I really like my job, but if I had to choose one area that I enjoy the most, I would say that it’s helping clients with their projects. Another aspect is the business side. I love being in contact with other professionals and having the opportunity to learn from them constantly.
  • 3. Is there any recent action in the social networks that you or your company have carried out which you feel especially proud of?
    We have been working on combining LinkedIn and Twitter, and have seen that this is highly effective. We are now applying these experiences to our clients and obtaining very good results.

I love being in a sector in which you can keep on learning, and I really enjoy the new opportunities and tools that are constantly appearing. It’s important to enjoy the process.

  • 4. Which brand would you give as an example of having a good social media strategy?
    Hootsuite have very well-planned, effective branding, both at a corporative level, and for final clients. They are a successful case study. As well as having their own branding for Owly, their mascot. I love being in a sector in which you can keep on learning, and I really enjoy the new opportunities and tools that are constantly appearing. It’s important to enjoy the process.
  • 5. In your opinion, what must content offer to encourage a user to share it?
    Above all, it should be worthwhile and original. If the client sees it as being interesting, and “in their area of interest”, he or she will be more willing to share it.
  • 6. What do you recommend for improving the organic reach of Facebook publications?
    Analyze what the big brands are doing and see the strategies that they are using.
  • 7. What is it that brands most ask you to do with social media?
    To manage, both in a centralized way and by using teamwork, their corporate social networks, and to establish work protocols in order to increase productivity and security.
  • 8. Which are your favorite social networks for professional and personal use?
    On a professional level, it’s undoubtedly LinkedIn. Twitter is also important because it is being used to great effect by professionals. We recommend to our companies that they use these two networks together, because their combined use enables us to generate good results. For personal use, Facebook is where people are dedicating most of their time.
  • 9. What mechanisms do you use to keep up to date on everything that happens in the sector?
    To keep up to date I continuously select new sources which provide valuable information and I manage them with an RSS reader. In Twitter I organize accounts inside lists in order to revise publications and focus myself on certain themes. In LinkedIn I use “Pulse” and I follow companies and key people in the sectors that interest me.

I’d say that the question is not if they are going to become active across the social networks, but how. This is the new environment where customers can be found, and if we don’t want to lose out on this new process of industrialization then it’s important to be there and to know how to be there.

  • 10. What is the strangest anecdote that you can share with us related to social networks?
    I have a few with LinkedIn. One person asked me to connect with them and then tried to carry out that famous scam of offering to send you money in exchange for a commission. People are using different channels to try and scam you.
  • 11. How would you encourage companies who don’t have a great presence in the digital environment?
    I’d say that the question is not if they are going to become active across the social networks, but how. This is the new environment where customers can be found, and if we don’t want to lose out on this new process of industrialization then it’s important to be there and to know how to be there.
  • 12. Can you tell us your professional goal?
    To keep improving as a professional and so be better equipped to help my clients.
  • 13. What question would you ask the next interviewee without knowing his or her identity?
    Which trends do you think are going to be the most important in the future?

 

Carles Bonfill

Easypromos CEO and co-funder

Publication date: 2015-03-06