Greenpeace Canada Facebook Photo Contest Exceeds Goals by 600%

Posted in: Success casesLast update: 07/04/17

Facebook photo contests are simple and effective ways to engage and expand your fan base, build user-generated content to support marketing objectives and generate buzz about your brand. Easypromos client Greenpeace Canada came to us for help in managing a photo contest that would engage and broaden their audience. The overwhelming success of their program offers a fantastic example of why using an application like Easypromos can not only help the contest run more smoothly, but vastly exceed engagement goals.

The Client

Greenpeacegreenpeacecanada is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace.

 

 

The Opportunity

Greenpeace Canada was interested in engaging new and existing Greenpeace supporters to participate in a Facebook photo contest. The purpose of the contest was to promote the beauty of nature by showcasing Greenpeace supporters’ best Canadian wildlife and landscape photographs.  The goal was to significantly increase the volume of contest participants and make the contest experience more engaging.

 

The Challenge

The organization was faced with a short period of time to reach a national audience and limited space for promotion on busy internal digital channels. It became clear that they would need external support to reach these goals.

 

The Solution

After a review of several promotional applications, Greenpeace Canada chose the Easypromos app because of its intuitive, easy-to-navigate interface, customer support and smart design.

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The Result

In a short amount of time, with Easypromos help, Greenpeace Canada ran an engaging photo contest with supporters from across the country submitted beautiful high-quality photos of Canadian wildlife and landscapes. The photo contest received 720 photo submissions, a 600% increase over the previous year’s (2014) results, and offered opportunities to broaden participation through voting on favorites.

Our contest awarded and recognized 12 winners plus one people’s choice from public voting via the app. In order to present these winners in a winners tab the easypromos app gave us a few options to meet our needs. The option we went with involved a small workaround we didn’t know was possible until consulting with the easypromos team. As a result we were able to present the winners in the exact format we desired.

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“The Easypromos app offered everything Greenpeace needed to run an engaging photo contest on Facebook. The contest setup was intuitive and up and running in no time. Easypromos support staff was there to help every step of the way and were intent on ensuring our contest was a success. The photo gallery and contest pages on Facebook were well-designed and easy to navigate. We especially liked that our supporters and their friends and family could vote on which photos they liked, opening the contest up to an even wider audience.

-Jackie Gallagher-

Head of Supporter Journey, Greenpeace Canada    

Alexandra Cantos

Journalist and communication freelance
Digital marketing and Cultural communication skills

Alex is an Easypromos’ Blog contributor

Publication date: 2015-10-23