Posted in: Ideas for your websiteLast update: 13/08/21
There’s nothing like a betting pool to get people excited about a sporting event. Run a sports pool on social media or your website to boost engagement and reconnect with your online community. Read on to discover how to run a branded betting pool for your audience.
Setting up an online betting pool is not as complicated as it might seem. All you have to do is use the Easypromos Predictions app to set up a contest where users predict the winner of sports events. You can even create a Multi-Round Predictions promotion that takes users through different rounds of the Premier League, World Cup, or any other sports or soccer championships, and reward the participant that got most of the scores right!
It’s a great opportunity to learn more about your brand’s fans and followers. You can collect data such as names and email addresses, as well as their sporting picks. Once the match or tournament is over, just add the final score to the app so that it can automatically recalculate the points of each participant and show you the winner. Apart from rewarding the best user, you can run a prize draw for all registered participants or those who correctly predicted the score. The Easypromos Predictions applications allow you to download participants’ data to your CRM or email marketing platform.
So now let’s take a look at how to organize an online sports betting pool for your brand!
How to launch a sports betting pool for your social media followers
When you create your social media betting pool, you can customize the app to match the sport in question, your brand, and your marketing needs. You could ask users to pick the winner of the match – that’s the simplest and most popular option. But you can be creative, too! Ask participants to guess the number of goals in a match, or brighten up your questions with photos and videos.
In the example below, the brand asked users a variety of questions: the winner, the runner-up, which teams would make it to the knock-out, and who would be the top goal scorer. Note how each question came with images to make the promotion visual and converting.
If you’re looking to engage your audience over a longer period of time, you should opt for a Multi-Round Predictions promotion! You can invite your audience to participate in daily, weekly or even monthly rounds – all depends on how often the event rounds take place.
It looks interesting, doesn’t it? The best thing about the multi-round betting pool is that you can reward users in a variety of different ways. You can give a prize to the user that has best predicted all the rounds, you can give awards to the best predictor of each round, or you can even run a random prize draw for the users that participated in each phase of the promotion. It’s totally up tp you!
Prizes for winners of your online betting pool
Offering the right prize is key to a successful online betting pool. Remember, the prize is your followers’ motivation for taking part. So ask yourself:
- Does this prize promote my brand or products? Choose something that reflects your brand identity, or advertises a specific product.
- Is this prize relevant to the sports competition? It’s a sports betting pool – so try to choose a sporty prize! If your brand isn’t directly related to sports, consider co-branding.
- Is this prize something my followers want? Make sure you choose an attractive prize. Then users will be more likely to take part and share the sports pool with their friends too.
- And is it in proportion to the promotion? Meaning: is it motivating enough? Will the users feel like it’s worth participating for a chance to win?
That final point is more important than you might think. For example, if you’re just offering a 10% discount on a sports drink, most users won’t bother to answer a 50-page questionnaire. So make sure the size of the prize reflects the competition. You want your followers to feel lucky and rewarded, not over-worked.
We like the example above. The brand has chosen a prize that’s related to the World Cup theme – a voucher for healthy food. And they’ve kept the contest simple, asking just a few questions in exchange for the chance to win the giveaway.
Make your betting pool mobile, desktop, and tablet-friendly
Connecting to your social media page couldn’t be easier. When you create a social media betting pool with Easypromos, a unique URL is automatically generated. This URL is compatible with all social media and all devices. Just announce the sweep with a post on your Facebook, Instagram, Twitter page, and include a link to the competition app. Users click the link to enter – and whatever device they’re using, they’ll see a slick, optimized display.
Wanting to launch a betting pool but you’re not a sports club? Co-branding is the answer!
Here’s a great option if you want to join in with football fever – or any other sport! – but your brand doesn’t have a direct connection. Team up with another brand to run a social media betting pool with a desirable prize. You’ll both benefit from the boost in publicity, and your fans will love the crossover event.
In the example below, McDonald’s worked with the Scottish FA. Children could enter the competition for a chance to walk out onto the pitch with players at their next big match. It was a great way for McDonald’s to connect with the buzz around the football match. In return, the Scottish FA benefited from McDonald’s high media profile. And of course, the fans loved the prize!
Get more social media engagement thanks to sports betting pools
Competitions are an excellent way to increase engagement for your brand online. And sports sweepstakes are the ultimate move. Participants get the thrill of following along in real-time, and you’ll see lots of chatter on your social media posts as the contest develops.
When you build your promotion, you can include a pop-up which invites participants to follow you on social media. Use the unique contest URL to share the promotion as widely as possible, and link all your social networks together! You can also embed a link to the sweepstakes on your blog or website. And if you really want to go viral, consider boosting your social media posts, or highlighting the competition with Facebook Ads.
Anti-fraud features for your social media betting pool
It’s no fun playing when people cheat. When you create a sports betting tool with Easypromos, you’ll receive access to a comprehensive set of anti-fraud features. You can blacklist followers who misbehave, either permanently or temporarily. You can also restrict the contest based on country, age, or whether someone has won a prize before. This means that everybody has a fair chance to win.
Kamila PalkaEasypromos Marketing Team
Publication date: 2015-10-28