Christmas: season of goodwill, gifts… and high-level marketing campaigns. But how do you make your Christmas promotions stand out? In this post, we share the top 5 Christmas promotion ideas that worked for brands in 2019.
In other posts, we’ve shared ideas for Advent preparations, last-minute Facebook promotions, and marketing for the full range of winter holidays. But today, we’re going to focus on something a little different. Here are our most popular Christmas promotion ideas in 2019: the promotions that users love and participate in, again and again. Try these 5 ideas to maximize engagement for your Christmas campaigns!
1. Branded mini-games to increase presence during the Christmas season
2019 has been a year full of change in social media. As a result, many of our users have been changing their marketing strategies to match the new trends. So here’s a great example of something new and good!
Branded mini-games are the newest and probably most unique way to increase your social media engagement and brand awareness. Everybody loves to see festive images and pictures of Christmas decorations, so take advantage of it and offer your audience some entertainment, ideally with an incentive, because at the end of the day Christmas is also about gifts!
Puzzle and Memory games tend to be very attractive to online communities, as they create a sense of challenge and rivalry. So why don’t you run a giveaway for users who complete the game in the shortest time, or you can simply offer discount codes and coupons to every participant who completes the game.
Let’s not forget about following up on leads. Share the discount codes with your users through emails! This is how you gain new leads for your future promotions, as the participant has to leave their contact details in order to receive the voucher.
2. Spin the Wheel to boost e-commerce sales
If you’re looking to increase your online sales we have a great marketing tool for you, and “interactive” is the best way to describe it!
We all love to see our leads convert into paying customers during the Christmas season but sometimes it seems harder than it really is. So how to convert visitors into new leads, and then these leads into loyal customers? Which Christmas promotion ideas are the right ones to follow? Here’s the answer!
November and December are the months of Christmas shopping when your e-commerce customers spend a lot of money trying to bring a smile on their loved ones’ faces. Offer them discount codes and coupons to your online store. But don’t just give them away, ensure that your new potential customers will remember about you for a long time! Get them to Spin the Wheel!
Gamified marketing campaigns work hard to increase engagement and brand awareness. Don’t miss out on new leads and potential customers!
Looking for more Christmas promotion ideas? Puzzle, Memory, and Spin the Wheel are only a few examples of the branded mini-games offered by Easypromos. Click here to find about other interactive games that can be used as part of your Christmas campaign.
3. PhotoFun: the creative photo contest as a great Christmas marketing idea
Last year just in time for Christmas, we released the PhotoFun app and it was a high-flier! In this creative photo contest, your followers can upload images, then personalize them with frames and stickers. Ask them to decorate Christmas trees, Christmas dinner tables, Christmas cards or they can even “wrap” presents! Creativity doesn’t have its limits!
The app works on mobile and desktop, with photo dimensions suitable for Instagram, Facebook, and Stories. We’ve got a library full of seasonal stickers and festive frames – and you can also create your own custom graphics. Your followers can download their photos from the app, or via email, to share them with family and friends. Customize it with your logo for a perfect Christmas brand awareness promotion!
4. Advent Calendar: the excitement for a new win each day!
We all remember the thrill of opening a new door each day to find what was hiding behind! That same feeling is still present within your online community whenever you give your audience a chance to win, never mind 24 chances!
This is a great campaign to run if you are looking to organize a more complex Christmas marketing campaign, especially if you want to gather leads from your online audience. Our suggestion is to run contests, Entry Form giveaways, Quizzes or Games during the Advent month… Daily! Show all your gifts and promotions with an Advent Calendar.
Don’t worry if you don’t want to run 24 different giveaways. Click here to find out about another great Christmas marketing idea – our Instagram Advent Calendar, and plan 5 days of Instagram giveaways!
5. Multi-Network giveaway as part of your Christmas promotion
You want to promote your giveaways and great Christmas promotion ideas on multiple social media networks? No problem! You can now run a single giveaway on all your social networks and profiles. Collect comments from your fans around the internet, and award a single prize. You’ll save time and effort, without neglecting any of your online communities. What’s more, you can access advanced statistics to compare your Christmas promotions on each network.
See our festive campaign website for Christmas promotion templates and inspiration!
Getting social media followers, email contacts and online engagement are all important marketing goals. All the above Christmas promotion ideas will make sure that customers are aware of your brand!
In case of any question the Easypromos Support Team is ready to help through our online chat. And if you’re ready to start with your Christmas promotions you can now register for free and create your first giveaway free of charge!
Kamila PalkaEasypromos marketing team
Publication date: 2015-11-22