Posted in: EventsLast update: 16/04/19
Do your customers and followers celebrate May Day? We take a look at the history of this charming festival – plus tips and templates for a May Day marketing campaign.
What’s the history of May Day?
May Day is traditionally the celebration of spring coming and fertility. The tradition comes from different pagan festivities that have all come together to form the May Day.
The Gaelic May Day, known as Beltane in Ireland and Scotland, celebrated the spring equinox with bonfires to protect crops and cattle. In Roman culture, the goddess of flowers, Flora, was celebrated in the end of April and around the same date, Walpurgis (Valborg) is celebrated in Germany, Finland, Sweden, Estonia, Latvia, Czech Republic and Slovenia with bonfires.
In the UK, the May Day bank holiday is always celebrated on a Monday in early May. That’s so that we can all enjoy a long weekend! But in other countries across Europe, the first of May has become International Workers’ Day: an annual event to celebrate ordinary people and workers.
Whichever aspect of the tradition you plan to celebrate, we’re here to help. Read on for May Day giveaway ideas!
May Day giveaway ideas
Make your May Day giveaway attractive with a nice, colourful image. Ask users to comment on your post and on May Day, you simply pick a winner.
If you want to grow your email marketing list, you can set up a May Day giveaway where users fill in a customized registration form to take part. Because this is a bit more demanding than a comments contest, make sure you offer a generous prize to incentivize people!
Finally, the bank holiday weekend is the perfect opportunity for a photo contest. Ask people to sign up and share photos of their holiday, or what International Workers’ Day means to them.