Instagram Giveaway

Run a comment-based Instagram giveaway on one or several posts on your profile to increase followers, engagement, and brand visibility. Use the application to gather all comments and select finalists automatically. Pick winners randomly and transparently among those who have commented or based on the number of tagged friends. You can also carry out giveaways among comments from various accounts or promoted posts, as well as among those who comment on a video or Reel. 

Your first Instagram Giveaway is free!

Learn how to organize an Instagram Story Giveaway.

 

Discover how to organize an Instagram Contest.

Table of contents
Instagram Giveaway

Instagram Giveaway Main Features

  • Import all comments from your Instagram posts

    Easypromos uses the official Instagram API to import all the comments from your Instagram Giveaway posts, videos, and Reels. You can import comments that were left only on specific dates. Download a list of usernames and comments as an Excel file. *Not available for Instagram Stories.

  • Verified by Meta

    Easypromos uses Meta's official API to import all comments and reactions from posts automatically. Meta verifies Easypromos every year to ensure legal compliance. With Easypromos, your giveaways are secure.

  • Run giveaways on sponsored posts

    With Easypromos, you can run Instagram Giveaways on sponsored posts published with Facebook Ads. You can also include up to 10 different posts in a single giveaway.

  • Collaborate with other brands and influencers

    With Easypromos you can organize giveaways in collaboration with other brands or influencers. You can add comments from posts published on profiles that you don't manage, without the collaborators having to share their login details.

  • Exclusion rules

    Apply automatic exclusion rules based on the number of mentions each user made. Also, manage the participants and finalists of the giveaway through other tools in the application: use of a hashtag, blacklist, or previous winners. Learn more about exclusion rules.

  • Pick a random winner on Instagram

    Easypromos allows you to run a completely random prize drawing so that you can choose winners and alternates transparently. Test the prize drawing tool before you announce the final winners for extra security.

  • Certificate of Validity

    Easypromos generates a Certificate of Validity for each giveaway to confirm that the prize drawing was conducted 100% automatically and at random, with no manual intervention—helping prevent doubts, disputes, and complaints. Guarantee transparency and reliability for your giveaway.

  • Manage winners and prizes

    Use the giveaway result management tools to announce the winners, substitute them for alternates, and contact the winners. Use the "Claim your prize" feature for easy prize delivery and to gather the winners' contact details.

Instagram Giveaway Pricing

First giveaway free. Basic plan or higher for additional giveaways.

First
Giveaway
Free 		Basic
Plan
$29USD/month 		Basic PRO
Plan
$49USD/month

Number of giveaways

 1UnlimitedUnlimited

Maximum number of comments

 Unlimited5,000Unlimited

Certificate of Validity

Results published on the Winners Page

Automatic selection of alternate winners

Claim Your Prize system

Blacklist fraudulent users

Exclude former winners

Comments on multiple posts from the same profile

Run multiple giveaways on a single post

Download participants and comments as an Excel/CSV file

Broadcast Mode – live video of the prize drawing

 Support for sponsored and dark posts

Giveaways with collaborators

Advanced giveaway analytics

VAT not included

Instagram Giveaway Full Features

  • Test mode before the final prize drawing
  • Create and host official Terms & Conditions More info
  • Exclude or blacklist users
  • Filter comments by hashtag and date
  • Exclude previous winners
  • Manually exclude participants
  • Random selection of winners and alternates
  • Import all the comments from one or multiple Instagram posts More info
  • Run multiple giveaways from the same post More info
  • Generate a Certificate of Validity for your giveaway
  • Announce winners on a customizable, shareable winners page
  • Show Mode video for live winner announcements More info
  • Automatic winner notifications
  • Verify winners and collect contact details with the Claim Your Prize feature More info
  • Manage disqualifications and alternate winners
  • Export users and comments to an Excel file
  • Live chat support with real agents (no bots)

Case studies

  • Professional cyclist connects with fans

    How a professional cyclist Toms Skujins uses social media promotions to connect with his online community.

    Client: Toms Skujins

    Read complete success story

  • Yoga instructor goes digital

    Discover how a yoga instructor moved her business online to grow brand and connect with international community.

    Client: Yoga with Jennison

    Read complete success story

  • 12 days of Christmas giveaways on social media

    How Tombow USA got their highest Instagram engagement ever - with 12 days of Christmas giveaways.

    Client: Tombow USA

    Read complete success story

Instagram Giveaway: Resources and help

  • Instagram Giveaway Handbook

    Download this ebook with useful information, tips and examples about Instagram giveaways.
    Download ebook

  • Tutorial

    Learn how to pick a winner on Instagram - the easy way.
    View tutorial

Instagram Giveaway FAQs

  • How do I pick a winner of an Instagram giveaway?

    If you want to run a transparent and reliable giveaway that enters all the participants that have commented on your Instagram post, you need to use a tool that retrieves all the comments and is able to select a winner randomly. Discover the most important aspects to keep in mind when selecting a giveaway tool.

  • When drafting an Instagram giveaway post, it's important to specify the prize, participation dates, how to participate, and how the winner will be picked and announced. The post should be attractive and well-structured and feature an appealing image of the prize.

  • Yes, of course. Ideally, your giveaway prize should be one of your brand's products. This way, users who become followers during a giveaway are part of your target audience. Learn how how a brand achieved the highest engagement ever and many new followers using Instagram giveaways.

  • Yes. Collaborative giveaways are a common strategy in which two or more accounts join forces to launch a giveaway among their communities. There are two ways to do it:

    • Using Instagram's Collabs feature, the organizing brand can invite a collaborator to their post, which is also automatically published on the collaborator's profile. In this case, the Instagram giveaway application can be used.

    • Both accounts post a giveaway on their respective profiles to generate interaction through comments or mentions. In this case, the Multi-Network Giveaway application can be used to carry out the giveaway.

  • Bear in mind that asking users to share a story as a participation requirement is not recommended, as it can be considered spam by the social network and may have consequences for your profile. It is also not a good practice to encourage followers to post several comments to increase their chances. It is better to create a balanced interaction dynamic, fostering dialogue with followers by responding to a specific question.

  • No. If it's a giveaway among the users that comment on the post on your profile, no data is collected. The apps only work with public information from the social network. If you want to run a giveaway on Instagram and at the same time collect the participants' contact data, you should opt for an app with registration form and share it on Instagram.

  • Instagram offers many ways of presenting a product (posts on feed, Stories, Reels). The graphic and audiovisual options available on Instagram makes it a good network to disseminate content that generates engagement, and so increases the exposure of the product. Giveaways based on comments on a post on the brand's profile is one of the easiest and most cost-effective ways of promoting a product on Instagram. 

  • Yes, Easypromos offers the Instagram Story Giveaway app, which allows you to gather participants and select winners among those who mention your brand in their Stories or respond to the brand's Stories.

  • The Instagram Giveaway application is available for traditional Instagram posts, carousels, videos, and Reels. Run a giveaway for all the users that comment on one or various posts.

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