How to create a banner to feature a promotion on your website

Posted in: Digital marketing,Ideas for your websiteLast update: 14/04/22

Did you just launch a promotion campaign and want to reach as many users as possible? Sometimes we oversee how important websites can be to draw traffic and users to our contests and giveaways.
Ultimately, the mere fact of including an appealing banner or directly embedding the promotion on your brand’s website, will have a positive impact on the campaign’s results. In this article we will go over on how to design a banner for your next contest or promotion. As well as some of its main characteristics. Keep on reading and don’t miss out!

Your website, an essential channel to draw traffic

In this day and age, not having an online presence is a synonym of failure. That is, brands without a website and social networks can lose up to 30% of their clients. Not having these channels can damage a brand’s reputation to the point of being considered old fashioned or even not be taken seriously. 

We are fully immersed in the digital era and most people spend a great deal of time on their mobile devices, laptops, or tablets. Hence, the objective is to veer to your web in order to turn them into potential customers. 

We all know we want to sell and be recognizable, but we don’t always know how to achieve that. What’s the use of having a website if users don’t visit? Or be present in social media if we can’t create an active community?

At this point, online promotions are an ideal tool to turn these visits into leads and, in so doing, boost brand awareness all the way to success. Include these actions in your website and you’ll see how your results improve while you simultaneously nurture your database  with the participant’s data. 

What is a banner and how to design one for your website

1. What is a banner

When we use the term banner, we simply refer to an online promotional creativity with some specific dimensions. It includes text, images, and even video or sound, and it’s embedded in a website. It’s objective is to generate brand awareness and give visibility to the website. As a general rule, the objective is that the user clicks on it and is redirected to a website. In this case, our contest or promotion.

2. Kinds of banners

2.1. Built-in banners

Built-in banners are fixed within the website. They are usually located on the laterals (vertical format) or at the top (rectangular format). This banner is well accepted by users as it doesn’t interfere.

Promotion banner on website

2.2. Expandable banners

Expandable banners also have a fixed position, but they expand on the screen when the user performs a specific action, such as placing the cursor over the ad. These banners can be a little intrusive, so they usually have a visible “close” button.

2.3. Pop-up banners 

Unlike the previous banners, pop-ups don’t have a fixed position on the screen. Rather, they accompany the users as they browse the site. They also pop up unexpectedly and therefore can be considered highly intrusive. Given this, you should be extremely careful when using them.

3. How to design a banner properly

Banners have been a long standing resource in online advertising and, despite their age, still yield good results. Hence, you can expect them to be around for the foreseeable future. Precisely due to their widespread presence on the internet, it is very important to make sure that this imagery stands out from the rest to capture the users’ attention

It goes without saying that almost everybody likes giveaways, so it shouldn’t be that difficult to draw attention to your banner if the message is clear. Thus, once the target is clear, the following steps are:

  • Clear and direct language. Get to the point. If you’re giving away a trip for two, make it big. It should be the first thing the user sees. After that, in a slightly smaller font, you can give an overview of the participation requirements or dates. Depending on the image you are using, you can center the text or align it to the left or right.

Promotion baner on website

  • Mind the design. Choose an image that is related to the general imagery of your promotion, as well as the same fonts and colors. This will allow the users to make a direct connection to the advertising. In case you are running a Multi-stage promotion, the image can vary every time a new stage opens up.
Promotion banner on website

widget banner

  • Include a CTA. It is important to us a Call to action so users click on the participation button. If you wish to do so, you can use the same color as in the buttons on the promotion.
  • Optimize the size of the image. If you use images that weigh a lot, they might take too long to load, something to always avoid. Whenever possible, use web optimized images (72ppp resolution).
  • Check the link. Before uploading the banner to the web, check that the promotion is working properly.

4. Online tools to design a banner

Lastly, if you don’t have access to a graphic designer, or don’t have the means for one, there are alternatives available that will get you out of a pickle. 

These are three recommendable online design tools that you can use to design banners:

  1. Canva. Canva is a simplified online graphic design tool. It uses a drag & drop format and has over 60 million images and 5 million vectors, fonts and graphics available to use and export. 
  2. Adobe Creative Cloud Express. A tool from the Adobe suite that will help you create wonderful imagery in minutes. Choose a photo, add text, apply a filter and your image will be ready to upload. Adobe Spark is available in website and mobile app versions. 
  3. Desygner. Same as Canva, Desygner is a collaborative design tool offering easy-to-edit pre-configured templates. There are thousands of free to use vectors, stickers and backgrounds.

We hope you will find these examples and tips useful when it comes to design banners and imagery for your promotions. So give it a shot and get started!

If you have any doubt or question you can contact us via live chat. Our customer  support team will be happy to help you.

Elisabet Frigole

Graphic designer in Easypromos. She joined the Easypromos team in 2016. She has a higher education qualification in Graphic Design from the Escuela de Arte ESDAP Olot. Elisabet is in charge of designing product demos and creations for Easypromos’ web and blog. She loves animals and traveling and in her free time she enjoys digital illustration and discovering new places.

Publication date: 2021-11-12