Publication date: 14/08/2017
Below, we’ll look at visitor statistics for two promotions carried out with Easypromos. Both promotions share a common feature: they use the Recruiters System to boost promotion virality. At first glance, the statistics may seem very similar: both promotions achieve a comparable number of unique visits, and the total page view figures are also quite close. If we look at the conversion funnel (the percentage of visitors who progress from one page to the next) we can also see a similar percentage of visitors advancing from the landing page to the registration page.
Publication date: 11/10/2016
Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing actions. The Refer a Friend Contest is the most efficient method of achieving this. In this dynamic, users can opt for the prize only if they manage to get their friends to participate too. This simple but effective dynamic will permit you to extend the reach of the promotion, which the participants themselves will take on the job of viralizing and sharing! However, to ensure success and achieve the expected results, there are a series of steps you should follow. Let us take you through these now.
Publication date: 23/08/2016
Twitter Sweepstakes based on Retweets are one of the most effective tools for viralizing the content you share with your community while growing your number of followers. If you use Twitter Sweepstakes as part of your marketing strategy, then this new feature is for you. It will help you to manage your sweepstakes and minimize bad practices by users.
Publication date: 18/07/2016
With over 400 million active users, Instagram is now one of the most popular social networks. More and more brands are trying to get the most from Instagram, designing strategies to energize followers and boost brand awareness. In this post, we’ll share tips to promote your contest – one of the most effective ways to increase followers and viral reach.
Publication date: 02/05/2016
Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in a digital promotion like a sweepstakes, survey, or contest on Facebook or other social media platforms.
We are in the digital promotions business, so we already suspected that prizes were a core component to running an effective campaign. But when 48% of participants stated that the prize is the most important consideration – as in, if they do not like the prize, they will not participate – we were glad we asked.
Publication date: 07/04/2016
Perhaps your company is attending a trade show and you’d like to make the most of the occasion by carrying out a sweepstakes among all those who visit your stand. Or maybe you’re planning to organize an event and you’d like to reward people for their attendance by entering them into a sweepstakes. Organizing a survey or sweepstakes can be an excellent way of attracting visitors to your stand or event, and at the same time you obtain their data so you can communicate with them after the event. The most important tool for carrying out these types of promotions is a tablet with an internet connection where the participants can register. In this post we explain how you can prepare both the application and the device for the occasion and ensure that everything goes as smoothly as possible.
Publication date: 04/02/2016
Online surveys offer a great way to engage with key audiences and gather input and feedback. When coupled with a sweepstakes giveaway, these surveys can be even more effective. Adidas came to Easypromos for help in increasing engagement with their employees in order to select a charity which represents what is most important to them. The overwhelming success of the Adidas program offers a fantastic example of why using an application like Easypromos can not only help companies manage a survey easily, but exceed engagement goals through creative add-ons like a sweepstakes which inspire sharing and can heighten engagement.
Publication date: 03/02/2016
Organizing contests and promotions across the social networks is a marketing tool currently used by all businesses and brands. Thanks to the proliferation of social networks, brands have found a highly-effective means of developing promotional actions. However, the success of a promotion undoubtedly depends on many factors, such as creativity, the promotion mechanic, the implementation, the prize awarded, and the investment in diffusion. But there is one factor which stands above all these and that is present in all the most successful contests and promotions: defining goals.
Publication date: 15/01/2016
Best Practices for Going Beyond the “Like” to Fan and Follower Engagement
As the digital marketing industry looks ahead into 2016, we are finding the Facebook promotion landscape much changed. Initiating in 2013, when Facebook change its rules and enabled contests to be managed directly on the wall or page rather than Facebook app, brands began to evolve the way they measure the success of their Facebook page. Rather than counting the number of “Likes” or fans of a page, companies and brands began to interact through Facebook contests and promotions, growing their audiences through social media through quality relationships with users in the online world.
Publication date: 30/09/2015
If you frequently organize sweepstakes as part of your marketing strategy for dynamizing your social networks and increasing your community of followers, you have probably found yourself, upon occasion, with the problem of not being able to contact one of the winners, or with the need to replace a winner at the last minute after finding out that he or she is not eligible for the prize. It’s in these sorts of situations that alternates come into play. An alternate is a participant you can keep in reserve in case you have to make a substitution when awarding your prize/s. In this post we will look at some situations in which it might be useful to have alternate winners for your sweepstakes.
