Silvia Esteve

8 posts

She is the business development manager at Easypromos. She joined the team in 2014, bringing nearly 20 years of experience in content, marketing, and sales for digital businesses. She holds a degree in PR and Advertising, with a postgraduate qualification in Digital Marketing. Silvia guides each client with personalized advice based on industry trends, legal compliance, and global strategy. She loves to travel with her family and listen to music.

2023-01-20

5 Examples of promotions that confirmed marketing trends forecasted for 2022

2023-01-20
Silvia Esteve

As the year draws to a close and we try to forecast what the interactive marketing trends for 2023 will be, it’s always a good idea to look back to the promotions of 2022 that were both successful and within…

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Success cases

2025-06-05

How Online Games Drive Traffic | Success Case: Travel Club’s Digital Catalog

2025-06-05
Silvia Esteve

Depending on the brand and industry, digital marketing strategies can be very distinct, yet, there is one objective that is particularly important for many brands; driving quality traffic, or redirecting it to a specific website, landing page, social media profile,…

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Success cases

2023-05-11

What is Storydoing and How Paradores Incorporated it into their Strategy

2023-05-11
Silvia Esteve

Storydoing appeared on every expert’s list of marketing trends for 2022. It is now well and truly consolidated as a vital part of marketing strategy for many businesses. If you’ve never heard this term before, let’s learn a bit more…

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Business news

2023-05-10

8 Advantages of Using Your Own Promotion Templates

2023-05-10
Silvia Esteve

Does your agency publish digital promotions for different brands? Does your company take a high number of promotional actions annually? Our mission is to make your life EASY… And this is why we have recently added a new feature to…

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Success cases

2024-12-03

How one brand used Facebook giveaways to own their database of leads

2024-12-03
Silvia Esteve

What's more effective: a Facebook giveaway, or a classic prize draw with a registration form to capture leads? Here's how the María Lunarillos brand combined both to get more reach and more leads on Facebook.

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2023-06-01

How Salomon used a Twitter sweepstakes to celebrate reaching 30,000 followers

2023-06-01
Silvia Esteve

This case study examines the fantastic action carried out by sports brand Salomon to celebrate reaching 30,000 followers on Twitter. Over the course of a single day @Salomon_Spain carried out a new sweepstakes from its Twitter account every two hours. The…

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Twitter promotions

2023-06-06

How to get followers on Twitter and increase your profile’s visibility

2023-06-06
Silvia Esteve

Did you just set up your Twitter profile and need to promote your brand? Are you wondering how to get your first 1000 followers? Here are some tips that will help you to progressively increase your followers and make them…

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Twitter promotions

2023-06-14

Five Ideas for your Twitter Marketing Strategy

2023-06-14
Silvia Esteve

A good Twitter marketing strategy is the path to gain followers and engage users who already follow you. It is easier to promote and make relevant content go viral for your brand if you do it through a giveaway. Giveaways…

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