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  • Silvia Esteve, Author at News about digital marketing campaigns: giveaways, contests, games and more

Silvia Esteve

She is the business development manager at Easypromos. She joined the team in 2014, bringing nearly 20 years of experience in content, marketing, and sales for digital businesses. She holds a degree in PR and Advertising, with a postgraduate qualification in Digital Marketing. Silvia guides each client with personalized advice based on industry trends, legal compliance, and global strategy. She loves to travel with her family and listening to music.

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How Online Games Drive Traffic | Success Case: Travel Club’s Digital Catalog

Publication date: 18/07/2022

Depending on the brand and industry, digital marketing strategies can be very distinct, yet, there is one objective that is particularly important for many brands; driving quality traffic, or redirecting it to a specific website, landing page, social media profile, or a digital catalog. But for Travel Club it wasn’t enough to simply generate traffic; its goal was to prompt users to navigate through all the sections of the catalog. Read on to find out how they achieved the goal.

What is Storydoing and How Paradores Incorporated it into their Strategy

Publication date: 14/06/2022

Storydoing appeared on every expert’s list of marketing trends for 2022. It is now well and truly consolidated as a vital part of marketing strategy for many businesses. If you’ve never heard this term before, let’s learn a bit more about it before we explore in detail how an inspiring Paradores campaign became a true success story.

Promotions Using Validate Receipts App with OCR System | Benefits and Objectives

Publication date: 10/05/2022

You have most likely recently seen a number of promotions at shops in which brands require customers to upload a purchase receipt as part of their customer rewards promotions. This should come as no surprise as these kinds of promotions allow brands to achieve multiple marketing objectives that would otherwise be very difficult to get.

8 Advantages of Using Your Own Promotion Templates

Publication date: 15/05/2020

Does your agency publish digital promotions for different brands? Does your company take a high number of promotional actions annually? Our mission is to make your life EASY… And this is why we have recently added a new feature to our platform, that can be accessed from any user role. You can now save your promotions as templates! Keep on reading to discover all benefits of saving your own promotion templates.

Multi-language Photo Contest Boosted Hotel’s Visibility

Publication date: 19/09/2016

Experiential marketing seeks to create an emotional connection between a brand and its clients. This connection can then serve as an effective brand ambassador. It’s about selling an experience rather than merely a service. Such was the thinking behind the #h10moments promotional campaign launched by H10 Hotels. This blog post will provide an in-depth description of H10’s campaign.

How Salomon used a Twitter sweepstakes to celebrate reaching 30,000 followers

Publication date: 19/02/2016

This case study examines the fantastic action carried out by sports brand Salomon to celebrate reaching 30,000 followers on Twitter. Over the course of a single day @Salomon_Spain carried out a new sweepstakes from its Twitter account every two hours. The sweepstakes had a variety of objectives: to engage in branding; to provide support to partner brands and sponsored events and organizations; to loyalize and expand its community of followers. Behind this apparently simple action there was a studied, comprehensive strategy focused on a specific niche market – trail running.