Interactive Marketing

Organizing contests and promotions across the social networks is a marketing tool currently used by all businesses and brands. Thanks to the proliferation of social networks, brands have found a highly-effective means of developing promotional actions. However, the success of…

Have you organized a sweepstakes on your Facebook Page and now want to get in touch with the winners? Once you have a list of the winners and alternates for your sweepstakes it’s time to let the victors know so…

Are you about to launch a digital promotion or an Instagram giveaway? Make sure you don’t forget one of the most important and easiest-to-miss aspects - the terms and conditions of your campaign. Each online promotion should come with its…

Sporting events can provide the perfect opportunity for planning creative promotions on Facebook. They constitute one of the areas which generate most implication and participation by users across the social networks. In this article we outline three examples of sport-related…

Facebook’s Custom Audience is a resource that Facebook Pages offer for generating lists of specific users. It is used for making sure that the adverts and posts sponsored by Facebook are displayed to your specific target audience.