The first thing to consider is what kind of promotion or giveaway is the most appropriate, participation dynamics, and what kind of prize to offer. Hence, you could run a Social Media giveaway and ask your followers to like or comment to participate. Or maybe a simple Entry Form Giveaway with an attractive prize. Finally, if you want to provide your audience with a little challenge and a bit of fun, why not a gamified promotion with a final prize draw for participants?
Let’s take a look at 5 examples of Blue Monday Giveaways to cheer up your audience!
Blue Monday Giveaways on Social Media
Social Media provides the biggest platform to interact with your audience and start a conversation. Social Media Giveaways give participants and brands the chance of communicating directly and can potentially have a very wide reach as participants themselves share the giveaway with their own community.
A comment-based giveaway on Instagram, Facebook, or Twitter is always a good idea. Take a look at these three examples of social media giveaways.
SPC is a company that develops home technology solutions. The used Blue Monday to launch an Instagram Giveaway aimed at drawing traffic to their website and to promote their products. To participate, users had to visit the website, choose the product they would like to win, and mention it on the giveaway post on Instagram.
The home paint brand Principado, also thought of engaging their audience with a Blue Monday Giveaway on social media. To participate, users had to comment and tag a friend. This participation dynamic is useful to make your giveaway go viral.
In this example, the brand Mole Valley Farmers, offered its followers the chance to win a hamper of their products to make Blue Monday a happy day simply by liking and commenting on the post.
Want to set up and launch a Blue Monday giveaway in minutes? Use our ready-made templates for Instagram and Facebook and be done in minutes.
Gamified promotion with a final prize draw
Nothing like a fun game to cheer up and engage your audience. With Easypromos you can choose from 9 different fun and engaging games to captivate your audience. Challenge your audience to be the top ranked players by offering a prize to the players with the highest scores or simply carry out a final prize draw among all registered participants and leave no one out.
All the Easypromos game apps can be fully customized in appearance and functionality. You can use your brand image, colors, or products to customize how the games look. Additionally, you can configure the registration form to include the information fields that you want and set the configuration of the game to show the registration form before playing, after playing, or if your aim is to simply entertain your audience, with no registration needed at all.
Here’s an example of a Blue Monday Entry Form Giveaway. In the registration form, the brand asked their audience which books would cheer them up on Blue Monday. In doing so, the brand gathered high quality leads and information on their audience’s reading preferences.
Distribute coupon codes or instant win prizes associated with a purchase
Shopping is a definite mood lifter, so why not add a little extra excitement to the shopping experience by giving customers a chance to win a discount for their next purchase or a prize. Our Spin the Wheel app is an all-time favorite, but certainly not the only one. A digital Scratch&Win or a game of Reveal&Win are as exciting and fun. Check out all of our apps to distribute Instant Win prizes here.
¿Quieres ver un ejemplo de este tipo de promoción? A continuación puedes ver una promoción internacional donde el premio directo que recibían para participar era un vale para la siguiente compra.
Here’s an example of a promotion that rewarded participants with a coupon for their next purchase.
We hope you find these examples useful and inspiring for your Blue Monday promotion. If you have any questions or doubts, contact us via live chat. We will be happy to help.
