Blue Monday giveaway ideas to cheer up your audience

Marta Roura
The Holiday Season is one of the most intense times of the year and getting back to the everyday routine might not be an easy feat. It might, in fact, seem like an uphill struggle and that’s why Blue Monday is said to be the saddest day of the year due to factors such as cold weather and holiday fatigue. Whatever the reason, setting up a promotion aimed at cheering up your audience will make them feel how much you care for them, provide a positive brand experience, and do wonders for your reputation.

The first thing to consider is what kind of promotion or giveaway is the most appropriate, participation dynamics, and what kind of prize to offer. Hence, you could run a Social Media giveaway and ask your followers to like or comment to participate. Or maybe a simple Entry Form Giveaway with an attractive prize. Finally, if you want to provide your audience with a little challenge and a bit of fun, why not a gamified promotion with a final prize draw for participants?

Let’s take a look at 5 examples of Blue Monday Giveaways to cheer up your audience!

Blue Monday Giveaways on Social Media

Social Media provides the biggest platform to interact with your audience and start a conversation. Social Media Giveaways give participants and brands the chance of communicating directly and can potentially have a very wide reach as participants themselves share the giveaway with their own community.

A comment-based giveaway on Instagram, Facebook, or Twitter is always a good idea. Take a look at these three examples of social media giveaways.

Ejemplo de sorteo Blue Monday en Instagram

SPC is a company that develops home technology solutions. The used Blue Monday to launch an Instagram Giveaway aimed at drawing traffic to their website and to promote their products. To participate, users had to visit the website, choose the product they would like to win, and mention it on the giveaway post on Instagram.

Ejemplo de sorteo de comentarios Blue Monday

The home paint brand Principado, also thought of engaging their audience with a Blue Monday Giveaway on social media. To participate, users had to comment and tag a friend. This participation dynamic is useful to make your giveaway go viral.

blue monday giveaway

In this example, the brand Mole Valley Farmers, offered its followers the chance to win a hamper of their products to make Blue Monday a happy day simply by liking and commenting on the post.

Want to set up and launch a Blue Monday giveaway in minutes? Use our ready-made templates for Instagram and Facebook and be done in minutes.


Gamified promotion with a final prize draw

Nothing like a fun game to cheer up and engage your audience. With Easypromos you can choose from 9 different fun and engaging games to captivate your audience. Challenge your audience to be the top ranked players by offering a prize to the players with the highest scores or simply carry out a final prize draw among all registered participants and leave no one out.

All the Easypromos game apps can be fully customized in appearance and functionality. You can use your brand image, colors, or products to customize how the games look. Additionally, you can configure the registration form to include the information fields that you want and set the configuration of the game to show the registration form before playing, after playing, or if your aim is to simply entertain your audience, with no registration needed at all.

Here’s an example of a Blue Monday Entry Form Giveaway. In the registration form, the brand asked their audience which books would cheer them up on Blue Monday. In doing so, the brand gathered high quality leads and information on their audience’s reading preferences.

ejemplo de sorteo con registro del día más triste del año


Distribute coupon codes or instant win prizes associated with a purchase

Shopping is a definite mood lifter, so why not add a little extra excitement to the shopping experience by giving customers a chance to win a discount for their next purchase or a prize. Our Spin the Wheel app is an all-time favorite, but certainly not the only one. A digital Scratch&Win or a game of Reveal&Win are as exciting and fun. Check out all of our apps to distribute Instant Win prizes here.

¿Quieres ver un ejemplo de este tipo de promoción? A continuación puedes ver una promoción internacional donde el premio directo que recibían para participar era un vale para la siguiente compra.

Here’s an example of a promotion that rewarded participants with a coupon for their next purchase.

ejemplo de promoción blue monday

We hope you find these examples useful and inspiring for your Blue Monday promotion. If you have any questions or doubts, contact us via live chat. We will be happy to help.

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