How to Organize a Successful Twitter Giveaway

Kamila Palka
Twitter is one of the most popular social media platforms and it’s a great communication medium for brands. With millions of daily active users, companies often look for ways to engage with their audience, as well as drive engagement, and Twitter giveaways tend to do both. If you want to generate high-quality interactions from your followers and boost brand visibility, you should read on to find out more about running successful Twitter giveaways.

Twitter is one of the most popular social media networks, currently with 330 million monthly active users. Chances are that many of your customers are actively using Twitter to catch up on the latest news, discover recent products from their favorite brands or engage in conversations with other users. You can just say that Twitter users like to interact with high-quality content. And this is where Twitter giveaways come into play. 

Social media giveaways drive engagement, boost brand awareness and online visibility, with the ultimate goal of staying top of mind with their existing and potential customers. But how does that happen? Well-organized sweepstakes leave a positive impression simply because the organizers come across as more trustworthy, reliable, and “human” – you must admit strictly promotional posts often come across as unnatural and little engaging. Let’s take a quick look at a list of…

Reasons to create Twitter giveaways:

  • Boost engagement
  • Grow your audience
  • Improve brand and product awareness
  • Improve online presence and visibility
  • Drive traffic to your Twitter account 
  • Strengthen customer relationships
  • Increase ROI and conversion rates

Types of Twitter giveaways

Twitter is the most flexible social media network when it comes to running giveaways – it allows us to use four different dynamics for your Twitter contests:

  • Retweet giveaways: a random prize draw for all the users that retweet your promotional post. You can also require to be a follower as a mandatory step to enter the draw.
  • Giveaways for followers: a social media promotion for all the users that follow your Twitter account.
  • Reply giveaways: reward all those that reply to your giveaway tweet by entering them into a random prize draw.
  • Mention + Hashtag giveaways: a giveaway for all the users that mention your profile and use your branded hashtag in their tweet. 

Some of these dynamics can be combined! For example, one of the most popular entry requirements on Twitter is to retweet the post and follow the organizing account. Another commonly used requirement is the combination of following the organizing account and mentioning friends in the replies.  

How to organize a Twitter giveaway

The great news is that organizing your Twitter giveaway is as easy as participating in it. Make sure you follow the next 4 steps when launching your Twitter promotion and you’ll create an engaging and effective giveaway, according to best practices. 

1. Prepare your giveaway tweet

The most crucial part of creating your promotional tweet is to come up with a captivating description and visually appealing picture. We recommend using words like “win” and “giveaway” to attract more attention! Remember that you have 280 characters for your giveaway post and it’s your job to make the most out of it! 

how to organize a twitter giveaway: a good example from Iqoniq

Take a look at the above example to see how great the giveaway image works in attracting the attention of potential participants. Follow the same steps! Showcase the prize to create buzz around your post. 

2. Share terms and conditions

When it comes to running successful Twitter giveaways, the best advice we can give you is to follow the Twitter contest rules. However, it is also important to protect yourself from any unpleasant situations, and your own terms and conditions can do it just right. 

how to organize a twitter giveaway: a good example from National express

We realize coming up with your own giveaway terms and conditions might seem quite tricky, hence we have your back! You can use our free terms and conditions template. All you have to do is edit the indicated fields and you’re ready to go. The template covers all the aspects that must be mentioned in promotion T&Cs. 

As you know the Twitter character limit is 280 – the Easypromos terms and conditions tool generates a short link that you can share in your promotional tweet, exactly how the brand in the above example did! 

3. Drive traffic to your Twitter giveaways

Once your Twitter sweepstakes is up and running it’s time to attract as many participants as possible! The more entrants you get the more engagement, buzz, and visibility you generate. And that means more chances of converting your followers into paying customers or simply staying top of mind with a bigger group of people. 

how to organize a twitter giveaway: a good example from Meg and Mashow

Do you have a big following on Instagram or Facebook? Or maybe you have thousands of YouTube subscribers? Make sure you let them know that you’re running a Twitter giveaway! You can also promote your Twitter contest on your website or with your newsletter subscribers. 

Interested in finding out more about creating a Twitter giveaway? Make sure to check out our Twitter giveaway tutorial: full of technical tips and advice. 

4. Choose the winner of your Twitter giveaway and let your audience know

The most important moment of any online promotion is the winner selection. Luckily for you, the Easypromos Twitter Giveaway application is an easy-to-use and intuitive tool. Use it to choose a random winner (or winners) of your giveaway and don’t forget the most important thing: inform your audience about who the lucky participant is – it will boost customer trust and loyalty. Participants often react negatively to brands that don’t publish contest winners. So save yourself some trouble by sharing the Certificate of Validity and publicly naming the winner.

Run a Twitter giveaway: get inspired by real examples

Ready for some inspiration? Let’s take a look at how brands grow their Twitter following, boost awareness and visibility with the help of Twitter giveaways.

Skinny Sprinkles – a weight management drink – organized a Valentine’s Day giveaway for their Twitter followers. They shared an attractive image showcasing the prize and explaining the participation requirements, along with a short text inviting users to participate in the promotion.

how to organize a twitter giveaway: a good example from Skinny Sprinkles

Users followed the organizing brand and retweeted the promotional post for a chance to win a 20 day supply of Skinny Sprinkles products. 

Funko produces pop culture collectibles. Their Twitter audience is full of music, movie, and series fans. They recently organized a quick and easy sweepstakes for their followers. Everyone who followed the organizing account and retweeted the promotional tweet had a chance to win an exclusive Death Metal Wonder Woman Pop.

how to organize a twitter giveaway: a good example from Funko

Have we mentioned that any brand can run a Twitter promotion for their audience? Here’s an example from Falken Tire.

how to organize a twitter giveaway: a good example from Falken Tire

They collaborated with Cross Pens and rewarded one of their followers with a custom pen. As in the previous examples, interested participants followed the organizing account and retweeted the promotional post. 

Are you ready to run a Twitter Giveaway for your audience? As you can see, it’s easier than you think! Don’t worry if you have further questions – just chat with us