The cornerstones of an Inbound Marketing strategy are: attracting traffic to your website, converting them into contacts, nurturing the contacts and impacting on them with appropriate content and actions until they become your customers. Your long-term goal is to establish…

Contests, giveaways, and online promotions are powerful marketing tools that allow organizing brands to promote their products or services. Furthermore, a well-organized, well-executed contest achieves greater brand awareness and exposure, increases web traffic, and boosts followers and user interaction. However,…