Spin the Wheel prize ideas for a successful promotion

As the world and daily life become ever so digital, so do these timeless classics. And so, the cumbersome, big, heavy wheels are becoming digital and have made their way into the digital marketing world as a very popular and convenient element of gamified promotional campaigns.

This popular game is in itself simple and straightforward, but that does not mean that simply setting up an online Spin the Wheel as the centerpiece of a promotion will automatically make it a successful one. Having said this, offering the right prize is essential to the success of your promotion. Hence, let’s go over some Spin the Wheel prize ideas to make your promotion a hit.

Define your Spin the Wheel promotion marketing objectives

This might come across as quite obvious, but different marketing objectives require different strategies. What’s more, the way a Spin the Wheel promotion is configured and the prizes it offers will determine which objectives it is likely to achieve. For example: do you want to drive traffic to your website or shop? Capture leads? Reward customers and build loyalty? Encourage repeat purchases?

Spin the Wheel prize: Discounts and coupons to encourage purchases

If the main objective of your Spin the Wheel promotion is to grow sales, coupons and discounts are the go-to prize. Nothing nudges potential customers to make a purchase like an attractive discount. By offering substantial savings, you create a sense of urgency and value that can drive immediate action. For instance, limited-time discount codes encourage quick purchases, and personalized ones enhance customer experience by making them feel valued and understood.

Nothing shouts discount as Black Friday does, make the most of this season opener shopping frenzy with a digital prize wheel. Try this Black Friday Spin the Wheel DEMO for the full user experience.

Did you know? With Easypromos you can create limited-time coupon codes complete with a countdown of the time remaining to redeem them!

Spin the Wheel prize: Free products and samples to promote your brand

Whether you are working on promoting your brand and increasing its visibility and reach, or launching a new product, offering free products or samples is the best way to achieve this objective. Free product units allow potential customers to experience your offerings firsthand without any commitment, lowering the barrier to trial. This can be especially effective for new product launches, where firsthand experience can drive word-of-mouth marketing and social media buzz. Moreover, customers who try and love a free sample are more likely to make a full purchase and recommend the product to others, and that’s the best marketing you can hope for!

Make sure the prize you are offering is clearly visible and appealing on your prize wheel sections. The Easypromos design toolkit in the control panel allows you to fully customize all elements in your prize wheel to match your brand image. Try this Beauty and Personal Care Spin the Wheel DEMO and see it for yourself.

Spin the Wheel prize: Branded merchandise to stay top-of-mind

Who doesn’t like freebies, right? Branded merchandise is great to stay top-of-mind among your audience, build customer loyalty, and increase engagement. Offering branded freebies is a great way to create a lasting impression and foster a sense of connection with your brand. Items such as T-shirts, mugs, or tote bags not only serve as constant reminders of your brand but also turn customers into brand ambassadors.

This approach not only enhances brand visibility but also strengthens your relationship with customers, encouraging repeat interactions and loyalty. Just like Vodafone Turkey did in the example above.

Reward your customers with exclusive access to your Spin the Wheel promotion

As much as discounts and coupons may nudge potential customers into becoming paying customers, rewarding customers with the possibility to win a prize after they have made a purchase will help your brand build customer loyalty and foster a sense of excitement and appreciation. This strategy creates a memorable shopping experience that encourages repeat business. Additionally, offering access to customer-exclusive promotions can enhance customer satisfaction and make them feel valued, increasing the likelihood that they will share their positive experiences with others.

And here’s the best part, with Easypromos you can configure your Spin the Wheel promotion so that it can only be accessed by users who present a valid purchase receipt. But wait, it get better, it can be done fully automatically using OCR technology (Optical Character Recognition). Users simply have to upload a photo of their receipt and the system will automatically check that it complies with the requirements that you will have previously previously set.

Try this Spin the Wheel with receipt validation DEMO to get a feel of the user experience.

Other aspects to bear in mind

Just before wrapping it off, here are some additional considerations that you you bear in mind when launching a Spin the Wheel promotion.

Customizable registration form

The importance of a well structured registration form cannot be overstated if one of the objectives of your Spin the Wheel promotion is to generate leads or gather specific information from your audience. With Easypromos you can fully customize your registration form to help you gather the information you are after: customizable fields, drop-down menus, check boxes, etc.

Prize inventory management

It is up to you how to distribute the prizes you have allocated for your promotion. You choose to deliver the prizes by probability, by Instant Win, or a combination of both. From the control panel you can define the odds of winning every prize. As a rule of thumb, the more numerous, smaller prizes will have greater odds. And the bigger more valuable prizes, smaller odds. What’s more, you can decide that a given amount of prizes are given at a specific moment using the Instant Win feature. This is useful, and recommendable, for big, valuable prizes with only one or a few units available.

Share your promotion on the right channels

Once you have configured your promotion and you are set to go, it’s time to make sure it will get to your target audience. Once again, the best way to share your promotion will depend on your marketing objectives. Social media, email marketing campaigns, newsletters, and instant messaging apps are all valid channels to share your promotion.

Did you know? You can embed your Spin the Wheel promotion on any website or blog for easy access using the Easypromos widgets!

Objective: Capturing Leads

If you’re on the smart side of marketing, you know that Zero-Party Data collection is the way to go. Include a registration form as a participation requirement and customize it to gather the user information that interests you. You can either ask participants to register before spinning the wheel for a chance to win a prize. Or you can let them spin the wheel first and register afterward to be able to claim their prize. Either way, users will share their information with you willingly.

Objective: Drive traffic to your shop

If you want to drive traffic to your online shop, you can embed the Prize Roulette on your website and share the link on your social media inviting your followers to play for the chance of winning a prize or a discount. What’s important is to get them to your website, after all, that’s where the Prize Wheel is!

Objective: Reward customers, build loyalty, and encourage repeat purchases

You can configure your Prize Wheel promotion so that customers get to spin the wheel after they have completed their purchase. Offer them the chance to win a product sample or any other kind of swag. You can also give them discount coupons for their next purchase as a way to encourage repeat purchases.

Terms and Conditions

Always, and we mean always, include the terms and conditions in your promotion and make them visible. A link to a URL with the full T&C.  This is not only a good practice, it is a legal requirement pretty much everywhere. Easypromos offers Terms and Conditions templates for you to simply fill out with your information and include them in your promotion.

We hope these steps will help you set up a successful Spin the Wheel promotion, if you have any question or need more information, contact our customer support team via live chat. We will be happy to help!