Discover how Easypromos helps you increase your brand visibility

Enhance your social media reach

Enhance your social media reach by running giveaways

Giveaways on social media increase participants’ interaction with the brand’s posts. They are an ideal tool for increasing the reach and visibility of the account’s content organically.

 

Read more about successful social media giveaway campaigns.

Organize co-branded giveaways

Organize co-branded giveaways and promotions to gain visibility

Impact on a wider audience by organizing giveaways in co-branding with other brands or influencers. This way, you can expand your reach to similar demographics. Select the winner among all participants easily and transparently with Easypromos.

 

See more information about co-branded giveaways.

Use gamification in your promotion for your brand

Use gamification in your promotion for your brand and products to have a longer-lasting impact on the audience

Games increase brand visibility among your audience in a fun and interactive way. Engage participants with branded elements while they play and are entertained, extending exposure and increasing the likelihood of users recognizing the brand positively in the future.

Provide incentive for customers to create content

Provide incentive for customers to create content about your brand

Organize online contests based on photos, videos, or drawings among customers to create and share brand-related content. Activate the voting system to encourage participants to share the generated content and reach a wider audience.

Promote your products

Promote your products in an educational and gamified way

Use quizzes with prizes to get users to know more about your products in an interactive way. The prizes will catch users’ attention, allowing you to engage them with your brand and interact for a longer period of time, as they answer your questionnaire.

Distribute prizes in an original way

Distribute prizes in an original way and collect user data in return

Obtain participants’ contact information in exchange for raffling prizes. Use interactive features such as a Prize wheel, fully customizable to match the brand’s corporate Look & Feel. The new contacts acquired through digital promotions will become the property of the brand, enabling subsequent direct communication to create additional touchpoints and increase visibility.

Best Easypromos applications to increase brand visibility

More resources on brand visibility using interactive promotions

Frequently Asked Questions about Brand Visibility

  • How to increase brand visibility with games and promotions?

    Games and promotions present two strong points that help increase brand visibility: first of all, they normally attract a lot of participation because they generate engagement, especially if there are prizes involved; secondly, they can be customized with the brand image which allow transmitting the brand image easily.

  • Different types of actions can achieve visibility. If a piece of content goes viral, it gives the brand much more exposure and visibility than normally. Giveaways and contests are a type of content that can get attention and interaction from many users and this gives the brand increased reach and visibility.

  • Yes, you should be able to customize any promotion on your social media with your brand image. First of all, so that the users know who promotes or organizes the action. Secondly, because one of the main objectives of promotions, is to achieve brand visibility. In comment-based social media giveaways, it's important that your logo appears on the post image. In promotions that are shared on social media but hosted in a microsite, it's much easier to customize all the elements. From texts, the logo on each page, to the corporate colors, etc. All the Easypromos game apps, for example, allow introducing many elements to make them aligned with the brand image.

  • It's a complex marketing action that is planned before its execution and which allows meeting one main objective: that the users that are impacted know about the brand and will be able to recognize it in the future. To do so, the corporate image elements are very important. In all actions of the campaign, it's important to present the brand logo and other corporate elements, to give a consistent brand image according to the values of the brand. The actions of this campaign can vary a lot: from constest and giveaways, to unidirectional ads, interactive actions, etc.

  • Obtaining brand recognition is a long-term objective. It's normally a result of working on the brand image in all the communications sent out by the brand, from social media posts, ads, posters, sponsor actions, packaging, etc. On the online channels, it's very important to always use the corporate image elements such as colors and logos. Dynamics which increase the viral reach of the brand content, such as contests, giveaways, and games, allow increasing the brand recognition in less time and with greater success.