Posted in: EventsLast update: 29/05/19
More than a third of consumers will search for their Father’s Day gifts online. Here’s how to get their attention – with a Father’s Day giveaway on Instagram.
There are lots of different ways to run a Father’s Day giveaway on Instagram. It depends what you want to achieve, and what prize you want to share. In this post, we’ll take a look at 5 fun and successful ideas from real brands.
- Boost engagement with a comments contest
- Collect leads with a registration form
- Team up with another dad-friendly brand
- Personalize your prizes
- Collect user-generated contest with a mention + hashtag contest
You can use those comments, leads, rewards and UGC to focus your Father’s Day sales campaign. According to the National Retail Federation, Father’s Day spending could reach over $15 billion – so you don’t want to miss out!
Boost engagement with a comments contest
If you want to run a quick and easy campaign, then a comments contest is the way to go. All you have to do is publish a post on your Instagram profile, including:
- a description of the prize
- the rules of your giveaway, including country or age restrictions
- a disclaimer stating that Instagram does not endorse, sponsor, or organize your promotions
- instructions for users to find terms & conditions, such as a link in bio
Want a template to start your first Instagram giveaway? Get the free Father’s day giveaway template.
The goal of an Instagram giveaway with comments is start a conversation. So ask your followers a genuine question, and make sure you like or reply to their answers.
We loved this example from Doodle India, a stationery company. They asked users to share their favorite memories with dad. As you can imagine, they collected a lot of heartfelt, authentic comments from their followers.
However, you don’t have to choose a serious theme for your Father’s Day giveaway on Instagram. This kids’ snack brand asked people to share their best dad jokes. Or should that be worst dad jokes? Either way, the brand got a great response online.
These brands asked people to mention friends and use their campaign hashtag. You can filter comments in your giveaway by hashtag, and require users to tag up to 5 friends.
Collect leads with a registration form
Comment contests are a great way to boost engagement. However, if you want detailed, high-quality sales leads, then a giveaway with registration form is the way to go.
Set up a custom registration form to collect contact details. Add extra questions for information that will help your brand – for example, clothing sizes, favorite colors, or location.
Then just share a link to the competition in your Instagram bio. You can also add links to sponsored posts, or Instagram Stories created with a business account.
Team up with another dad-friendly brand
Let’s talk prizes. Father’s Day is celebrated all over the world – but some brands may struggle to connect with the holiday.
If you’re not sure how to join in the celebrations, then you could team up with another brand to run a co-branded Father’s Day giveaway on Instagram.
Co-branded giveaways are very popular with consumers, because you can offer hampers, hauls, or prize bundles with a mix of products. We like this example, from the Australian gourmet brand Beards Meat Beer.
They got together with Melbourne Beard Oil to create a Father’s Day hamper. It was a match made in heaven: both brands share a similar customer base, so they mutually boosted their audiences on Instagram.
Use the Invitations tool to run giveaways with collaborators. Connect your accounts quickly and securely – with no need to share passwords or create extra profiles on Easypromos.
Personalize your prizes
It’s celebrated all over the world – but Father’s Day is still a very personal holiday. If you really want to connect with your followers, then personalized rewards or prizes will show them that you care.
Take this contest from Dot Badges. They offered a personalized mug in a Father’s Day giveaway on Instagram. Whoever won the comments contest would receive a “Superdad” mug to celebrate.
But you don’t need customized products to follow this strategy. There are lots of different ways to personalize your prizes:
- offer a range of gifts, and ask users to comment their favorite to win
- choose a prize which comes in a range of colors
- share discount codes for specific products
- give away gift cards so that customers can choose their own prize
Collect user-generated content with a mention + hashtag contest
If you have a very active followers, then you can take your Father’s Day giveaway on Instagram beyond comments. A meaningful holiday like this is the perfect time to collect user-generated content.
Ask your followers to share posts with your brand mention and campaign hashtag. Then you can use the mention + hashtag app to collect all the entries in a public gallery – and pick your favorite to win!
Take a look at this example from beer brand Nepal Ice Centura. They asked followers for their Father’s Day selfies. Then they re-posted the 10 finalists on their Instagram account.
With the mention + hashtag app, you can collect UGC from Twitter at the same time. Consider this option if you have lots of followers on both networks.
Still looking for Father’s Day inspiration? Check out our campaign hub for brands and marketers.
Corinna KeefeContent marketer at Easypromos
Publication date: 2018-06-04