In 2019, more than 179 million people celebrated Halloween in the United States alone. That adds up to almost $9 billion spent on superhero outfits, creepy decorations, and adorable pet costumes. Here’s how to join in the fun – and the success – with an easy Halloween giveaway on social media.
Why run a Halloween giveaway on social media?
A quick Halloween giveaway on social media is fun for your followers – but what’s in it for you?
Most people now research, review, and recommend purchases online. In fact, social media is one of the most effective tools for generating sales leads! So your online presence is vitally important. But as social media algorithms get smarter, the trick isn’t just increasing your follower count – you need to create meaningful engagement and interactions, too.
That’s where giveaways on Instagram, Facebook, Twitter and YouTube come in. We know that social media followers love rewards. And if you can link your giveaway to a fun theme or holiday like Halloween, you’ll see even more engagement and participation.
Here are Halloween giveaway ideas for social media that will activate your audience and drive sales… without breaking the bank. Take a look!
Creative Halloween giveaway ideas for Facebook
Facebook continues to be the social network with the biggest global reach. So perhaps it’s not surprising that Halloween Facebook giveaways are so popular and effective!
Start with a simple comments giveaway. First, ask your followers to comment with their ideas, opinions, or answers to an open-ended question, which will encourage real conversations and therefore boost engagement further. Then you can run a random prize draw for everyone who participates.
Here’s a great example with a Halloween theme. Although the brand didn’t have a direct connection with Halloween, they teamed up with cosmetics brand Lush to offer some spooky treats. And they chose a competition question which tested their followers’ expertise in scary films!
Teaming up with another brand to run a Halloween giveaway can be a great way to boost your brand! It’s a perfect way to grow off of each other’s audience and reach new potential customers. Two organizing brands can often offer a more attractive prize to attract even more participants!
Here’s another way to run a Halloween giveaway on social media – and collect user-generated content at the same time. Instead of commenting with text, ask your followers to share Halloween photos in the comments.
We like this fun example from a United States pizza chain. They joined in the party with a Halloween costume contest. Followers had the chance to win a free meal – and the brand kicked off the competition with a human-sized pizza outfit. It was a witty way to showcase their brand and boost engagement at the same time.
There is another way to launch a fun Halloween giveaway. If you’re not looking to convert followers into leads you can launch a quiz-style Halloween giveaway on Facebook the way Cooking Diary did. They asked participants to guess where the “odd pumpkin”. It generated competency, boosted engagement, and reinforced brand recall.
Have you found your favorite Halloween giveaway ideas already? You can use our Facebook Halloween giveaway template to launch your own comment-to-win promotion in seconds!
Halloween giveaway ideas for Instagram
Contests and competitions are extremely popular on Instagram. With its focus on images and marketer-friendly rules, Instagram is the perfect channel for a hair-raising Halloween giveaway.
Unlike on Facebook, you can encourage your followers to follow your page and tag their friends. So a Halloween Instagram giveaway is a powerful method of reaching new people and making your posts more visible.
Just don’t overdo it! We recommend setting a limit of 3-5 tags per follower, so that your giveaway doesn’t get taken over by spam.
Here’s a great example of using Instagram to show off a prize. Once again, the brand in question didn’t have a direct connection to Halloween. But they dressed up this bundle of prizes with some Halloween décor. Then followers were asked to comment and tag two friends. These requirements not only grew the brand’s following but also improved social media presence.
Do you need more Halloween giveaway ideas? No problem, here comes another one! The next example shows you how an Instagram influencer teamed up with two other brands to run a Halloween giveaway. The requirements were super easy, as participants were only asked to follow the organizing account and tag friends and family.
It was a great way to increase social media following of all brands and improve product awareness. Once again, you can see you don’t have to be directly linked to Halloween to launch a great Halloween giveaway!
Use our free Instagram Halloween giveaway templates to create an instant comment-based giveaway.
Halloween giveaway ideas for Twitter
Twitter giveaways offer the most flexibility for your Halloween giveaway. You can ask followers to retweet, reply, follow, or mention your brand. Let’s take a look at a simple example.
In this case, a college society ran a simple retweets giveaway. If followers shared the Tweet on their timeline, they could win two free tickets to a Halloween show.
So this giveaway had two effects. First, it rewarded active followers. Second, it spread the word about the event, and encouraged more people to buy tickets.
Once your audience is comfortable with basic giveaways, you can move on to replies, mentions, and hashtags. Here’s an example of a more advanced Halloween giveaway idea.
In this case, the brand wanted to offer some cute Halloween cupcakes. In order to win, their followers had to respond to the giveaway with Halloween-themed photos.
They shared photos using the Halloween campaign hashtag, to make sure that all the competition entries could be collected together. And the replies included a @mention of the brand – resulting in free publicity online.
YouTube Halloween Giveaways
When it comes to social media strategy, many brands neglect YouTube. But they’re missing out!
Between social Stories, vlogs, and influencers, video is set to become the most popular form of online content. Start building your profile now, and make sure it’s on-brand. YouTube giveaways are an effective way to attract more followers and comments to your growing channel.
In this example, we’re looking at a planning and design channel. Followers tune in for tips, hacks, and inspiration for their bullet journals and organizers. Followers could win adorable Halloween-themed stickers and stationery, just in time for the season. All they had to do was comment about their own Halloween traditions.
Tips for a success Halloween giveaway on your social media profiles
For the examples in this post, we picked out Easypromos giveaways which showed off best practices. Here’s some advice to make your Halloween giveaway on social media the best it can be:
- Explain the contest clearly. Tell your followers exactly what they have to do! Every promotion must include terms and conditions, too. Use the Easypromos tool to share legal content, either in your giveaway post or in a follow-up post.
- With that said, make sure you follow social media rules. Facebook, Twitter, and Instagram are all cracking down on bad actors. If you ignore their platform rules, you risk having your account suspended. When you use the Easypromos apps, you can be confident that your giveaway is within the platform guidelines.
- Make the most of the Halloween theme. Add photos, videos, and even emoji to make your giveaway post stand out.
- Motivate participants with a prize. Choose something that suits your brand and the season. Remember, it should be in proportion to the contest! For example, if you want followers to share original photos or videos, make sure the prize is worth their while.
For even more ideas, case studies, and templates for a Halloween giveaway on social media, check out our seasonal campaign hub!
We hope you found at least one Halloween giveaway idea that you like! Don’t hesitate to contact our Support Team if you need help or assistance!
Corinna KeefeContent marketer at Easypromos
Publication date: 2018-08-30