The 6 best ideas for a Halloween giveaway on social media

Posted in: Applications,EventsLast update: 09/09/19

In 2017, more than 179 million people celebrated Halloween in the United States alone. That adds up to over $9 billion spent on superhero outfits, creepy decorations, and adorable pet costumes. Here’s how to join in the fun – and the success – with an easy Halloween giveaway on social media.

Why run a Halloween giveaway on social media?

A quick Halloween giveaway on social media is fun for your followers – but what’s in it for you?

Most people now research, review, and recommend purchases online. In fact, social media is one of the most effective tools for generating sales leads! So your online presence is vitally important. But as social media algorithms get smarter, the trick isn’t just increasing your follower count – you need to create meaningful engagement and interactions, too.

That’s where giveaways on Instagram, Facebook, Twitter and YouTube come in. We know that social media followers love rewards. And if you can link your giveaway to a fun theme or holiday like Halloween, you’ll see even more engagement and participation.

Here are 6 ideas for a Halloween giveaway on social mediathat will activate your audience and drive sales… without breaking the bank.

Halloween giveaway ideas for Facebook

Facebook continues to be the social network with the biggest global reach. So perhaps it’s not surprising that Facebook giveaways are so popular and effective!

Start with a simple comments giveaway. First, ask your followers to comment with their ideas, opinions, or answers to a question. Then you can run a random prize draw for everyone who participates.

Example of a Halloween giveaway on social media: this Facebook post shows a bundle of Halloween goodies from Lush.

Here’s a great example with a Halloween theme. Although the brand didn’t have a direct connection with Halloween, they teamed up with cosmetics brand Lush to offer some spooky treats. And they chose a competition question which tested their followers’ expertise in scary films!

Here’s another way to run a Halloween giveaway on social media – and collect user-generated content at the same time. Instead of commenting with text, ask your followers to share Halloween photos in the comments.

Example of a Halloween giveaway on social media: this Facebook post from Papa John's Pizza Alaska is illustrated with a photo of a man dressed as a slice of pizza.

We like this fun example from a United States pizza chain. They joined in the party with a Halloween costume contest. Followers had the chance to win a free meal – and the brand kicked off the competition with a human-sized pizza outfit. It was a witty way to showcase their brand, and boost engagement at the same time.

Click here for free Facebook templates to create an instant Halloween giveaway.

Halloween giveaway ideas for Instagram

Contests and competitions are extremely popular on Instagram. With its focus on images and marketer-friendly rules, Instagram is the perfect channel for a hair-raising Halloween giveaway.

Unlike on Facebook, you can encourage your followers to like the giveaway post and tag their friends. So an Instagram giveaway is a powerful method of reaching new people and making your posts more visible.

Just don’t overdo it! We recommend setting a limit of 3-5 tags per follower, so that your giveaway doesn’t get taken over by spam.

Example of a Halloween giveaway on social media: this INstagram post shows a prize pack of sports equipment decorated with Halloween colors and symbols.

Here’s a great example of using Instagram to show off a prize. Once again, the brand in question didn’t have a direct connection to Halloween. But they dressed up this bundle of prizes with some Halloween décor. Then followers were asked to comment and tag two friends.

Click here for free Instagram templates to create an instant Halloween giveaway.

Halloween giveaway ideas for Twitter

Twitter is the social network which offers most flexibility for your Halloween giveaway. You can ask followers to retweet, reply, follow, or mention your brand. Let’s take a look at a simple example.

Example of a Halloween giveaway on social media: this brand is offering tickets to a Halloween show.

In this case, a college society ran a simple retweets giveaway. If followers shared the Tweet on their timeline, they could win two free tickets to a Halloween show.

So this giveaway had two effects. First, it rewarded active followers. Second, it spread the word about the event, and encouraged more people to buy tickets.

Once your audience is comfortable with basic giveaways, you can move on to replies, mentions and hashtags. Here’s an example of a more advanced contest style.

Example of a Halloween giveaway on social media: this Twitter post shows off pictures of cupcakes decorated to look like vampires, gravestones, and witches' hats.

In this case, the brand wanted to offer some cute Halloween cupcakes. In order to win, their followers had to respond to the giveaway with Halloween-themed photos.

They shared photos using the Halloween campaign hashtag, to make sure that all the competition entries could be collected together. And the replies included a @mention of the brand – resulting in free publicity online.

YouTube Halloween Giveaways

When it comes to social media strategy, many brands neglect YouTube. But they’re missing out!

Between social Stories, vlogs, and influencers, video is set to become the most popular form of online content. Start building your profile now, and make sure it’s on-brand. YouTube giveaways are an effective way to attract more followers and comments to your growing channel.

Example of a Halloween giveaway on social media: this YouTube video about decorating a planner for Halloween doubles as a giveaway post.

In this example, we’re looking at a planning and design channel. Followers tune in for tips, hacks, and inspiration for their bullet journals and organizers. Followers could win adorable Halloween-themed stickers and stationery, just in time for the season. All they had to do was comment about their own Halloween traditions.

Tips for a success Halloween giveaway on your social media profiles

For the examples in this post, we picked out Easypromos giveaways which showed off best practices. Here’s some advice to make your Halloween giveaway on social media the best it can be:

  • Explain the contest clearly. Tell your followers exactly what they have to do! Every promotion must include terms and conditions, too. Use the Easypromos tool to share legal content, either in your giveaway post or in a follow-up post.
  • With that said, make sure you follow social media rules. Facebook, Twitter, and Instagram are all cracking down on bad actors. If you ignore their platform rules, you risk having your account suspended. When you use the Easypromos apps, you can be confident that your giveaway is within the platform guidelines.
  • Make the most of the Halloween theme. Add photos, videos, and even emoji to make your giveaway post stand out.
  • Motivate participants with a prize. Choose something that suits your brand and the season. Remember, it should be in proportion to the contest! For example, if you want followers to share original photos or videos, make sure the prize is worth their while.

For even more ideas, case studies, and templates for a Halloween giveaway on social media, check out our seasonal campaign hub!

Corinna Keefe

Content marketer at Easypromos

Publication date: 2018-08-30