Spring is here, bringing sunshine, flowers, and a new sense of hope and energy after the winter for people, but also hope for spike in sales for your brand. We’ve collected six real examples of spring promotions to help you seize the moment, with six different marketing objectives in mind. And we’ve even thrown in some free resources to get you started! Let’s have a look, shall we?
Spring: the season of renewal. This is a good time to take a look at your marketing and sales strategies. Are you getting the results you want? Is your business thriving? Or is it time to try something new… like one of these six spring promotion ideas.
Online competitions, contests and offers are very popular with customers. They’re a great way to raise your brand’s profile and bring energy to your online presence – without having to work too hard. If you’re looking for a change, or just want to liven things up a little, then this article is for you.
Spring promotion idea #1: gamify your spring campaign to entertain and engage your audience
You probably know by now that an average social media user sees thousands of adverts every day. So how do you make sure yours is the one to attract the attention of your audience? Our answer is: by implementing gamification into your marketing campaign. Nowadays, this is the easiest way to capture a customer’s attention. We’ve all seen our younger siblings, friends, and even parents play popular mobile games, or growing their own fruit and veg on an online farm. We all enjoy a bit of entertainment, therefore we’re more likely to engage and respond to promotions that we actually enjoy. Therefore, gamifying your spring campaign can be a great idea.
Here’s an example of a promotion that you can launch for your own business: a branded Memory game. Customized Memory games are fantastic for:
- lead generation
- entertainment and engagement
- increasing brand and product awareness and exposure
- building customer relationships and increasing brand loyalty
If you’re looking to promote a new product or collection use a branded Memory game to showcase your products. To create rivalry enter ten fastest participants into a random prize draw. In the above example, it was a 100€ gift card to spend in-store on the advertized collection.
Is gamification something you want to implement into your marketing campaign? Try our Spring Memory DEMO to see what it’s all about!
Spring promotion idea #2: photo contests to collect user-generated content for your spring campaign
The sun is shining and the flowers are in bloom. We all enjoy snuggling up indoors with a hot drink during the winter – but now the seasons are changing, and everyone’s keen to get outdoors. Ask your followers to take part in a Photo Contest with a spring theme!
Here’s a great example from a takeaway pizza company. They targeted university students celebrating spring break. This age group loves taking and sharing photos… and students are always interested in free food!
The fun photo contest made the brand seem in touch and approachable. And because they asked followers to vote on photos as well as posting, they could double their online engagement.
Another option is to set up a PhotoFun contest. In this twist on a classic photo competition, people share their snaps… then decorate them with spring-themed frames and stickers. They can download or share the result with friends.
If you’re looking to expose your brand and reinforce brand awareness upload your personalized stickers and frames, such as your logo, products, or branding colors.
Photo and Video Contests are innovative tools that can easily help you gather user-generated content, which can be then used for your future marketing campaigns. Bear in mind that according to Hootsuite UGC tends to be much more authentic than any other content created by brands. Therefore ensure you reuse the high-quality content shared by your online community as a tool to build customer trust and loyalty.
Get a head start with our spring PhotoFun templates! Try the DEMO and create your own spring promotion in a few minutes.
Spring promotion idea #3: Writing Contest
It’s easy to focus on the visual side of digital marketing. And it is a good idea to dress up your spring promotion ideas with bright colors, photos, and videos. But don’t underestimate the value of Writing Contests!
You can ask your followers for opinions, ideas, feedback, and inspiration. Give them a chance to express their creativity and share their feelings with your brand. When you ask your customers to share their words, you make them feel valued and respected. Texts written by your online community are also high-quality user-generated content that can be shared on social media as a way to reinforce customer trust and loyalty.
Here’s an example of a co-branded writing promotion. Two gardening businesses teamed up to run a very special contest. Participants could name a new variety of rose.
Once they had registered their contact details and suggested a name, users could vote on the entries, too. This is a great way to maximize engagement with your online contests, as we saw with the photo and voting contest examples above.
Spring promotion idea #4: classic giveaways to collect new leads
We’ve said it before, we’ll say it again: email marketing is still the most powerful way to increase sales. But how do you get those contacts to begin with?
A spring giveaway with registration form can help you expand your mailing list by hundreds of new contacts. Plus, because you can customize the registration form, you can collect all the customer data that you need to help you target future promotions.
In return for sharing their contact information, participants have the chance to win an incentive, which we suggest should be your product. By including your product in the giveaway you put emphasis on product promotion and you get to inform the audience about the goods or services that you offer. Use this opportunity to show off your new spring range, make space in your stockroom by clearing out old products, or simply highlight your bestsellers.
Take the example above, from a local gardening center. Spring is exactly the season when gardening businesses and brands should maximize sales. This brand offered three Spring Planting Kits, each showcasing a range of valuable, seasonal products.
The prize was perfectly designed for their target audience. And because the brand curated each bundle of rewards, they added extra value for the winners. Meanwhile, customers who didn’t win were reminded of the useful spring products on offer.
Top tip: liven up your giveaway with cheerful spring pastels and floral patterns. Use our spring giveaway templates with a ready-made design!
Spring promotion idea #5: refer-a-friend promotions
Everybody’s still talking about word-of-mouth marketing. And the best brand ambassadors are… your customers!
So try kick-starting those recommendations with a Recruiters or Refer a Friend contest.
The idea is simple: it’s a classic prize draw. Users register by sharing with you their contact details, therefore you obtain new leads. However, every time a participant gets their friend to sign up, they earn one more entry in the prize draw. This encourages social media sharing as the participants intend to recruit as many people as possible, making your spring contest go viral! This type of promotion can be organized literally by any business, with whatever prize they want to give away.
Facebook doesn’t allow giveaways where participants have to follow you. If you want to collect leads by making social connections, then a Recruiters contest is the brand-safe option!
Spring promotion idea #6: get involved with the community
As the weather improves, people become more active. That includes community events and outdoor hobbies, too. Creative contests are a great way to take part and show that your brand is connected to the local community. This is a great and easy way to reinforce customer trust and loyalty.
Here’s an example we love: a Pick Your Favorite contest which gave locals the chance to choose a city mural. Participants could vote on four different designs. The winning artist would paint their design on a prominent city street.
The organization behind the contest succeeded in promoting local artists and engaging with the community. They built goodwill with local shoppers. And they also had the chance to collect contact details from everyone who voted, to help promote their campaigns in future.
Spring promotion idea #7: sponsor local events to increase brand awareness
Another way to get involved with the local community is to sponsor events – especially sports events! Many clubs, teams, and leagues start up in the spring after a winter break. And the months between winter cold and summer heat are ideal for walking, running, cycling, hiking, tramping, and camping.
This brand chose to highlight a 24-hour running challenge. They linked up with the event by offering useful, relevant prizes such as running shoes or an entry in the race. Participants just had to sign up with their contact details, and they could specify which prize they’d prefer.
Sponsorship and co-branding events like this are a win-win for everyone. The event gets more publicity through their spring promotions. The brands which donate products increase their reputation. Participants get the thrill of the prize draw – and maybe even a prize.
Put your spring promotion ideas into practice
By now, you should be overflowing with spring promotion ideas to help your small business grow. Click here to get started – it’s free to create an account and start designing your first spring contest. And in case of questions or doubts don’t hesitate to contact our Support Team!
Corinna KeefeContent marketer at Easypromos
Publication date: 2019-08-28