Summer is around the corner! And more and more brands are starting to embrace the idea of adding engaging mechanisms into their marketing strategies. Gamification is the answer to all your questions! It has never been easier to engage your audience with branded content. Today we look at how to encourage online communities to engage and interact with brands. It’s time to spice up your summer campaign with interactive mini-games. Read on!
Brands are always on a lookout for new ways to capture customer’s attention, and summer months are the perfect time to focus all efforts on attracting potential customers and reconnecting with existing clients.
We all enjoy the nice weather, and summer tends to make us a bit more reckless with our budget. Did you know that an average American citizen spends $305 more on socializing during the summer months than any other season? That’s right, the sun makes us spend more! Of course, 2020 might be a bit different as many countries are entering the summer with restrictions imposed by governments due to the ongoing pandemic. But it doesn’t change the fact that your customers and online community still want to enjoy themselves, even if they are limited to digital channels. That’s the reason why your summer marketing campaign should be full of optimism, hope, and positive experiences. And that’s where gamification comes into play.
Today we will take a look at how brands can use branded mini-games to address their audience this summer, and accomplish a variety of marketing objectives, such as increased brand awareness, social media presence, customer loyalty, and lead generation.
Why make gamification part of your summer marketing campaign?
When it comes to gamification the most important is the fact that your online community likes a bit of challenge. Because who doesn’t like to see their name at the top of the ranking?
Branded games have become the perfect tool for companies to offer online users entertainment, and concurrently expose the player to the corporate image and products. And do you want to know the best thing about it? The player doesn’t mind being exposed to the brand’s logo, product, or colors. They simply enjoy the game while the brand is getting positioned.
So in the summer, when everyone is up for new adventures, experiences, and fun, deliver your audience some new and exciting content. Let’s look at examples of how to incorporate games into your summer marketing strategy.
#1 idea for your summer marketing campaign: Entertain your audience with a fresh Puzzle
Let’s start by saying that any brand can create a summer game and use it to promote any product. Create, launch it, and watch how it goes viral!
Here’s an example of how a beverage manufacturer can introduce gamification into their marketing strategy. Did you know that summer is the best time for the soft drinks industry? From June to August shoppers purchase 36% more soft drinks than at any other time of the year. So when’s a better occasion to promote beer if not during the peak time for beer gardens and bar terraces?
A quick and easy Puzzle should be your go-to tool if you’re looking to increase product awareness and engage your customers. Simply prepare a square image with your product, logo, and branding colors and upload it to our editor. The platform will automatically cut the picture into a selected number of puzzle pieces. You can then edit the text, customize the game with your logo and you’re ready to go!
If lead generation is one of the marketing goals, then you’re in for a treat. All Easypromos games come with an entry form that users must fill in order to opt-in for the prize. So apart from reinforcing brand and product awareness you also get to expand your mailing list.
One thing to have in mind is that some of your followers will play the game simply to entertain and enjoy themselves. However, a big percentage of your online community will need a good reason to share their contact details. And the best way to attract more participants is by giving away an attractive prize. Choose from product samples, gift boxes, or even discount codes for your online shop.
But once you finalize the promotion… who gets the prize? We recommend a few different ways to allocate the prize of your playable promotion:
- Give the prize to the fastest participant
- Raffle the prize between 3, 5, or 10 fastest participants
- Draw a random winner from among all registered participants
If you’d like to find out more about our Puzzle application head to our blog post explaining all features and characteristics of the game.
#2 idea for your summer campaign: Reward your online community with a summer-themed Hidden Objects game
Apart from classic games like branded Puzzles, Memory, or Word Search games, there are also other applications that entertain online communities and allow brands to work towards their yearly goals during the summer.
Playable promotions can be used as a marketing tool for existing but also for potential customers who might be attracted by interactive content shared by your brand, especially if they can get something in return (for example a discount voucher).
Hidden Objects games can be very creative, and therefore engaging and addictive, and once again, they can be launched by any brands. Whether you want to promote flower shops, lollipops, or even organize an online egg hunt the Hidden Objects app will do its magic and deliver high-quality entertainment to your customers. Here’s an example of a Hidden Objects game that can be launched by an ice cream manufacturer.
Just like with the Puzzle game, all you need for your summer Hidden Objects promotion is one image with the objects that you want the players to locate. It can be ice creams, balls, flowers, hats, cups, chocolate, shoes, cats, balloons… You name it! Participants look for the hidden items as quickly as possible and upon completing the challenge they enter a random prize draw. If you’re looking to increase sales you can share discount codes and vouchers to encourage purchases.
A good tactic that will attract even more participants to your summer game is giving away one big prize and distributing discount codes to all registered participants. And if you aim to attract as many players as possible share the game on all social media networks. This is a great opportunity to convert social media followers into qualified leads.
Are you interested in organizing your own Hidden Objects game? Try our Summer Hidden Objects DEMO and ready-made template for your own summer Hidden Objects game.
#3 engaging idea for your summer campaign: Collect user-generated content for your brand
Did you know that user-generated content is the most authentic content brands can share on social media? There’s simply no better way to convince your social media followers to make a purchase than sharing pictures, videos, and reviews from happy customers.
So if you want to increase customer loyalty and trust, along with engagement and lead generation, invite your followers to share summer-themed content. And if you’re looking to throw in some extra fun you should use our PhotoFun app.
The PhotoFun tool enables you to launch a summer photo contest but with more fun and branded content. So how does it work?
Your online community members upload a picture and decorate it with your brand’s frames and stickers. You can upload stickers showcasing your products, or including your brand’s name and logo. That’s a perfect way to increase brand engagement and awareness, as you can then invite the entrants to share their decorated pictures with their family and friends to obtain votes (yes, you can enable the voting option to encourage social media sharing and make your brand go viral!).
Tap into your customer’s loyalty even more by resharing the content on your social media as posts and Stories!
Do you have questions about summer games? Or maybe you have a great idea that we should share with all our readers? Contact us through our Online Chat!
Kamila PalkaEasypromos marketing team
Publication date: 2020-05-27