Ideas for Mother’s Day Giveaways on Instagram

Posted in: Digital marketingLast update: 29/03/22

Mother’s Day is celebrated on different dates in different countries. The United Kingdom celebrates it on the 27th of March while the US and Australia do it on the second Sunday of May. Regardless of the date, Mother’s Day is one of the most celebrated holidays on the calendar. After all, wouldn’t we all want to show our love and appreciation to that very special person? Here are some Instagram Giveaway ideas to get your audience engaged, boost brand awareness and celebrate Mother’s Day.

Instagram continues to be one of the social networks with more active users as well as the most visual one. This alone makes it the ideal platform to showcase your product or brand. But that’s not all, two-thirds of its users are between 18 and 34 years old, 83% of consumers plan to celebrate Mother’s Day this year and expect to spend an average of $220. Need we say more? Organizing a giveaway on Instagram for mother’s day should be a must in your marketing plan.

So without further ado, here are some giveaway tips and ideas for Mother’s Day Instagram Giveaways.

Promote your product and generate engagement with a Mother’s Day Instagram Giveaway

Let’s start with the most straightforward idea. Do you think your product would make a good present for Mother’s Day? If the answer is yes, why not organize a giveaway with your product as the prize? This will not only give more visibility to your product, by asking participants to tag a friend as one of the participation requirements, but you will also increase its reach.

mothers day giveaway on instagram

This is what Touch of Beauty is doing in their Mother’s Day giveaway. To participate, users simply have to like the post, follow the account, and tag a friend for the chance to win a facial at their shop.

Organize a Mother’s Day Instagram Giveaway to grow your followers base

Instagram Giveaways are a natural first step before moving over to more complex promotions like photo contests. Growing your follower base is a prerequisite to ensure high levels of participation in future promotions which might be more time and effort-consuming. Therefore it is important to reach that critical follower mass to make those promotions in the future worthwhile.

This is where Instagram Giveaways come into play to save the day. They are both easy to organize, easy to manage, and a great way to generate the sort of engagement that will eventually turn into more followers. Just like Gift and Hamper retailer Elsie is doing in this example.

mothers day giveaway on instagram

Run a Mother’s Day Giveaway in collaboration with another brand

Collaborative promotional actions are a great idea if you do them right. It is just a matter of finding the right partner. Have you got the right product and your partner the follower base? Or maybe you just have compatible brands and wish to increase reach and engagement for both of you? Either way, a collaborative giveaway can and will benefit both parties.

Take a look at this example where clothing brand Orchard Moon and Middlethorpe Hall & Spa joined forces to carry out a Mother’s Day giveaway. To participate, users have to follow both accounts and tag 2 friends. Finally, both organizing brands shared the giveaway post in their Instagram feeds.

mothers day giveaway on instagram

Running a collaborative Instagram Giveaway has additional challenges to it. Luckily, Easypromos makes it easy for you. Check out this article to learn how to run a collaborative Giveaway using Easypromos and Instagram Collabs.

Comment based Mother’s Day Instagram Giveaway

Your Instagram Giveaway doesn’t have to be limited to follows and tags. Why not use it to give your audience a chance to share with the world what mamma means to them? This way you are starting a real conversation with your audience and it’s an opportunity to learn more about them and their interests and priorities. Take a look at this Mother’s Day giveaway that asked users to share their favorite memory with their mothers as a requisite to participate.

mothers day giveaway on instagram

Not a bad idea to generate positive engagement with your community, right? These sorts of interactions will help your audience build an invaluable connection with your brand, turning them into loyal customers and ambassadors for your brand.

Want to take your giveaway to other social networks? Check out this article for Mother’s Day giveaway ideas on social media.

Some additional tips for your Mother’s Day Instagram Giveaway

Now that you have decided how to run your Mother’s Day giveaway, wrap it up with a checklist of issues to keep in mind just to make sure your giveaway runs smoothly.

  • Make sure you comply with Instagram guidelines for promotions.
  • Clearly state the participation requirements in your giveaway post.
  • Make sure the terms and conditions are available to participants through a link in the post or in your Bio.
  • Use a reliable tool to pick the winners transparently and make sure you share it with your followers.

Want to make sure you comply with all the items on the list? With our ready-made template for Instagram Giveaways at Easypromos, we make it easy! 

So there you have it, we hope these ideas and tips will help you run your Mother’s Day Giveaway. If you still have any questions or doubts on how to set up your giveaway, contact our customer support team via live chat, we will be happy to help!

César Rodríguez

He joined the marketing team at Easypromos in 2021 and is in charge of multichannel marketing content creation and communication in English for Blog posts, newsletters, etc. Cesar has over 20 years experience in education & training, translation & interpretation and has collaborated with different marketing teams. When he's not working or walking his dogs chances are he’s skydiving, paragliding or skiing.

Publication date: 2022-03-07