Interactive Marketing

New technologies have entered the offline world, transforming the way we plan and run events. Speakers now have more tools than ever to make their presentations engaging and interactive, and attendees have come to expect surprises, and they love them.…

The popularity of digital media over print media has exploded over the last decade. Unsurprisingly, it has led to endless debate about whether or not print media can survive in the current market. However, while pundits prematurely announce the death…

How do you get people excited about your giveaways? Often, the trick is to introduce an element of chance - and the more random the contest, the better. If you can create more chances to win, you'll increase participation too.…

Let's talk about how to promote a film online. Whether you're working with a blockbuster action movie or an arthouse indie project, running a local film festival or celebrating a nationwide release, you'll need to turn social media to your…

However many giveaways we see at Easypromos, we never lose the thrill of the prize draw. The final moment when you know that it's all down to chance, and in just a few seconds, there will be a winner. And…

Cycling is a fast-growing business - and it's modernizing, too. Bike marketing is no longer just about showcasing the latest model. It's also a lifestyle. People - especially young adults - use bikes for day-to-day transport and their leisure time.…

User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts…

3.7 billion people own a mobile phone, and almost 50% of internet traffic comes from mobile. Modern inbound marketing is all about meeting the customer where they are - so here's how to make contact through SMS marketing.

Online shopping is quick and easy - but 80% of customers say that physical stores are still essential. They're looking for interaction, assistance and entertainment from your brand. So let's take a look at how in-store experiential retail and digital…

The personality test is a valuable tool for engaging audiences, offering a personalized experience that explores users’ preferences, building trust and connection with the brand. By delivering tailored results, users feel understood, which boosts brand loyalty and encourages sharing. A…

Social media has become an essential part of marketing - but it's not the whole story. Email is still the most powerful tool to generate leads, follow up, and build a relationship with your customers. Here's how.

PhotoFun: it's right there in the name. We created our latest product to add some extra fun to your photo contests. But there's a lot more to it than emoji stickers and cute frames! Read on for 4 gamification ideas…