02APR2012

Easypromos Insights: Analyze how many new users and fans are recruited by participants
Easypromos Inisghts: Recruiters & Likers

Posted in: Business news

One of the most important phases in the development of a promotion is the results analysis, once the promotion or contest has finished. In Easypromos the administrators can obtain a complete list of participants with all their registration details. They can then measure the total participation in a promotion. What’s more, Easypromos White Label administrators can see the results of a promotion’s impact via statistics from Google Analytics and Facebook Insights.

29MAR2012

Optimize the promotion design for the new Timeline
Easypromos_customize_backgrounds

Posted in: Applications for facebook

From April 1, 2012 Facebook will change all pages to Timeline display mode. This change opens up a whole new horizon for Easypromos design. As we noted in our last post, Easypromos is now 100% compatible with the new Timeline. But what’s more, we have been updating our platform in order to provide new opportunities for customization, making full use of all the options offered by Facebook’s new design. The first of these adaptations is the chance to add customized backgrounds to your promotions. This option is available for all Easypromos versions. [See real example of a promotion with customized background images]

08MAR2012

Insight on the new Facebook Timeline for brands
Easypromos_new_Facebook_Timeline

Posted in: Applications,Applications for facebook

We have seen brands and agencies panic about the incorporation of a Timeline to the Facebook Fan Pages and now that it has finally arrived we would like to inform you about the most important changes. But first of all, we would like to give all of you the top tips: Do not rush into publishing the Timeline for your page/s. It looks like there is a contest on who will be the first to implement the new features, mostly big brands. Also media pressure was present, offering great coverage for the leaders. However, we can assure you that it is better to have a good strategy for organizing your new Timeline and remember that quality is above speed. You have 2 weeks to go!

28FEB2012

Moderating Entries in Photo, Text and Video Contests
moderating_entries

Posted in: Applications for facebook

Stay updated! Visit this blogpost about entries management and check this tutorial of how to manage the participants of a promotion.

To foster the loyalty of users on social networks it is important to control the quality of promotional contests. The administrator should have access to tools to control content as well as the users who enter the contest. To do this administrators have some features that give them more control over the users who take part and vote: country filter system, advanced voting system, greater control over the contents that are uploaded for the photo, video and text contests, and the possibility to receive notifications on their email with the latest users registered. These features apply to both Premium and White Label promotions.

 

All entries in a Premium or White Label promotion can be closely managed from your administration panel. This means that you can temporarily deactivate (hide) an entry without deleting it (an action which cannot be undone).

Read more »

13FEB2012

Filter Promotions and Contests by Country
filter_promotions_by_country

Posted in: Applications for facebook

One of the updates that has been most requested and eagerly awaited by Easypromos users is that which allows you to restrict a promotion to certain countries. At Easypromos we always take your requests very seriously and try our best to comply with them. Now we’re happy to announce that we have added this feature. This feature is only available for Premium and White Label promotions.

06FEB2012

Lovely ideas for your Facebook Valentine’s day campaigns

Posted in: Ideas for your website

February is just around the corner and at Easypromos we are starting to notice an army of red hearts filling up the application windows. As the 14th is approaching and love is in the air, let us share some resources and ideas for your Facebook Valentine’s day campaign.

Stay updated! Visit our ‘Valentine’s Box of Ideas’ with lots of resources: case studies, templates, tips, etc.

 

1. Create a Question and Answer Quiz

valentine's day quizWhat’s your perfect romantic evening? What’s your best Valentine’s gift? What’s your ideal declaration of love? Where would you like to celebrate the lovers’ day?  What is the most romantic song? Test your fans’ imagination with an entertaining Question and Answer quiz. Let your users run their imagination by answering a series of love-related questions and draw a prize among all the participants.

For example, you can create a test questionnaire where your Facebook fans will be asked to select the answer they prefer to discover what’s their personality like (romantic, funny, etc.) or discover what’s their ideal Valentine’s day like.

See a demo of a Valentine’s Day Quiz

Here we explain in detail how Quizzes (trivia and test questionnaires) with Easypromos work on Facebook. Read more »

01FEB2012

Update of Easypromos Basic: New Viral System and Mobile Support

Posted in: Business news

Facebook is a dynamic platform, and here at Easypromos we know that we have to adapt to the changes that are introduced in order to take advantage of any new features whilst keeping up to date with the promotions guidelines and continuing to comply 100% with Facebook’s rules and recommendations.

We also know that it’s important to introduce new features so that administrators can create better promotions, sweepstakes and contests, enabling them to attract more new fans and users.

This week we have updated Easypromos Basic. The new version provides the following three enhancements:

  1. New viral system
  2. Support for mobile devices
  3. Fast, scalable platform that is in line with Facebook

Read more »

18JAN2012

Accessing Easypromos promotions and contests from mobile devices
Easypromos_mobile_devices

Posted in: Applications

Currently, over 350 million users access Facebook each month via mobile devices, and this number is growing. Here at Easypromos we are well aware of this trend, and ever since Facebook launched its new platform for mobile devices last October we have been working to develop mobile device support for the application.

05JAN2012

Tryp Hotels and Easypromos White Label
Easypromos_Tryp_Hotels

Posted in: Success cases

TRYP by Wyndham just opened its first hotel in New York, located on Times Square and wanted to celebrate the occasion with their Facebook fans by offering a one week trip for two to the Big Apple with flights included and 2000USD to spend! Too bad Easypromos staff was not allowed to participate…

21NOV2011

4 ideas for your Facebook Christmas campaigns
Easypromos Christmas

Posted in: Events,Ideas for your website

At Easypromos we would like to help you with your Christmas campaigns and add some great case studies to your library. The Christmas spirit is always a great source of inspiration for almost anything, including fan engagement. Based on the promotions Easypromos currently offers, we have several suggestions on how to best take advantage of the upcoming holidays and increase your Fan base and sales.