Posted in: EventsLast update: 04/03/21
Easter is sometimes overlooked in marketers’ busy calendars. But it’s a fresh, family-friendly holiday with potential for creative and interactive promotions and online content. Here are 5 ideas to get you started – with free promotion templates and design resources.
Social media giveaways, mini-branded games or maybe photo competitions… Let’s see what promotion will be ideal for your Easter campaign. Let’s dive in!
Easter Calendar: interactive countdown till Easter
Interactive calendars have been gaining traction over the past few years, especially Advent Calendars. Online communities respond to them incredibly well and so many brands have now incorporated interactive calendars into their marketing strategies. Easter Calendar is the newest Easter competition idea for engaging online audiences over a longer period of time.
Invite your followers to count the days down left until Easter! Encourage them to come back daily to win new attractive prizes.
Take a look at the above example to see how the dynamic works. In this case, we prepared an Easter Calendar with four participation stages, each corresponding to a different day prior to the Easter Sunday. Over four days, users come back to participate in a new promotion stage every day. You can run a random prize draw among all participants daily, or enter all registered users into a random prize.
Interested in launching an interactive countdown for your brand? Try our Easter Calendar DEMO and see our ready-made template.
Launch branded Easter games and puzzles to boost engagement
There are lots of traditional Easter games and kids’ activities, from the traditional egg hunt to Morris dancing or reading stories on the White House lawn. You can play along too, but obviously with online branded mini-games!
Here’s an example of a Memory game that you can create as part of your Easter campaign. The users have the task of find matching pairs of decorated Paschal eggs.
What’s so good about this game? Your users get entertained while they’re also getting a chance to win! Motivate participation by giving your audience a chance to win one of your products or services. To encourage even more users to participate you can distribute discount codes to all registered users.
Do you remember the classic Minesweeper game on your first computer? How about launching a branded “Eggsweeper” for your customers? You must take a look at the Easypromos Easter Minesweeper!
This branded version of the classic Windows game is a fun way to engage your audience – and bring back some childhood memories! Ask participants to uncover all squares without smashing any eggs and reward the fastest participant, or draw a random winner from among all registered participants. Whichever option you choose, you will surely generate engagement!
Our favorite Easter promotion idea: Online Easter egg hunts
The Easter egg hunt is a classic game. And it works anywhere: you can set up an Easter egg hunt at home, at school, or in the office.
And even… online. This is one of our favorite ideas for Easter promotions. We like the idea so much that we have created an Easter egg hunt game!
You can now hold an Easter egg hunt fully online. Give your audience some entertainment with the use of interactive content. This will guarantee increased brand awareness and extra exposure. Gamification is currently the hottest trend of digital marketing, therefore make sure you make use of it.
Motivate your audience to join your promotion by offering incentives, and use the entry form to collect new leads for future marketing purposes.
Find out more about the online Easter egg hunt and try our Online egg hunt DEMO to see how you can use our app in your marketing strategy. If you like the idea of launching your own Easter egg hunt online you can use our ready-made Easter egg hunt template to save some time.
Generate engagement and test your customers’ knowledge with an Easter Timed Quiz
We all enjoy quizzes, and especially when there’s a time limit for each question – the rivalry goes through the roof! Wouldn’t it be great to generate some of that excitement for your brand? It’s now possible with the Easter Timed Quiz app! Use our ready-made template to create a quiz about Easter traditions around the world.
In the above example you can see how it’s displayed on a mobile device. Users see a question with the possible answers – only one of them is correct! The Timed Quiz game can come as a Pop-Up, Sudden Death or Multi-Round quiz – you decide how much you want the participants to interact with your brand!
Thank users for their participation by rewarding the fastest participant, or organize a prize draw among those that answered all the questions correctly.
Creative Easter Photo Contests to collect user-generated content
Like every great festival, Easter has its own, instantly recognizable, visual style. Eggs, bunnies, baby chicks, flowers, baskets, chocolates… And that makes it the perfect occasion for a themed Photo Contest. Family events such as Easter encourage people to take even more shots at family gatherings or during Easter preparations. Offer your audience a chance to win a prize and in return ask them for their festive shots. Remember, the incentive is the best motivator to join a promotion! Offer your customers chocolate boxes, Easter decorations, or even small getaways. Looking to increase brand awareness and reinforce product promotion? Offer one of your products as the main prize!
User-generated content is the best-quality content to share on your social media channels if you’re looking to encourage customer loyalty and brand trust. Pictures, videos, and texts produced by your audience give more authenticity to your brand and your potential customers might be more likely to convert when reading and watching content shared by your existing client base. By using contest applications by Easypromos you automatically obtain consent to reshare the pieces produced by your audience. This is because at the moment of submitting their entry the users accept your terms and conditions, in which they give you permission to reshare their photos, videos, and texts for your marketing purposes.
As well as the fun of joining in, photo contests bring plenty of benefits for your brand. When people sign up and share their photos, you can collect contact details for sales leads, as they fill in registration forms in order to submit their entries.
Interested in creating an Easter Photo Contest? Try our Easter Photo Contest DEMO and if you like it use our ready-made template for your Easter Photo Contest. It will save you up to 70% of production time!
Creative Easter competition: Decorate your Easter eggs
Finally, here’s one more way to bring traditional Easter egg decorating fun online: with our Easter Scenes app.
Instead of running a standard photo contest, give your followers the tools to let their creativity unfold. Use our Scenes app to ask your online community to decorate their Easter eggs. Simply use the stickers provided in our app, or upload your own branded stickers to increase brand awareness and visibility.
By launching your own Easter Scenes promotion you will not only entertain and engage your audience. You get to collect user-generated content and contact details that you can then use for future marketing campaigns. Encourage users to also share their decorated Easter eggs on their social media pages; this will attract the attention of other potential users. Motivate more people to join your promotion by offering a special prize to the entry that collects the highest number of votes.
Social media giveaways to boost engagement during Easter
Let’s not forget social media giveaways, which are the easiest and most effective tools if you’re looking to increase social media engagement and presence. Sweepstakes are very quick and simple to set up and finalize, and themed holidays like Easter are perfect excuses to run an online promotion and create buzz on your social media networks. We’ve put together a separate blog post with effective and successful examples of Easter giveaways.
What do you think about our favorite ideas for Easter promotions? We’re pretty sure they can help you achieve a variety of different marketing objectives! Don’t worry if you have further questions or doubts, or if you want to share your idea with us – contact our Support Team!
Kamila PalkaEasypromos marketing team
Publication date: 2014-04-04