Whether you self-publish or sell your first cookbook to a publishing house, you'll need to take the initiative to promote your work online. Here's how to get started with a cookbook campaign on social media.

Giveaways are a popular tool to raise brand awareness and incentivize customers - especially for digital or direct-to-consumer brands. But like any other marketing campaign, each giveaway is designed for a specific audience in a specific place. That's why it's…

You’ve spent hours setting up your promotion, checking the settings, working with your graphic designer, editing the perfect copy, and you’re finally ready to launch - just in time! But there’s one more task on your to-do list: Test the…

So you’ve taken the first steps into using promotions. Congratulations, you’re officially using one of the most compelling, and therefore cost effective, marketing strategies around. With any luck, you can already see engagement steadily growing.