Instagram Christmas campaign ideas for 2019

Posted in: Applications for Instagram,Digital marketing,Ideas for your websiteLast update: 18/11/19

As Christmas approaches, thousands of marketers do hours of brainstorming to come up with the best and most catchy Instagram Christmas campaign ideas. It can be very tricky to think of something attractive, and at the same time something that will achieve your marketing objectives. In this blog post, we will show you the best and most successful examples of Instagram Christmas campaigns!

Instagram and Christmas are two very big aspects of online shopping and retail in general. To show you how much these two have really in common, let’s start by looking at some Holidays Insights and statistics. If you’re still not using Instagram promotions as part of your winter holidays campaign, then be ready! Because they’re about to change your views about your Instagram Christmas campaign!

  • 59% of Christmas shoppers used their mobile devices for research during the 2018 holiday season
  • 37% of parents said that online videos by influencers help them decide what to buy during 2018 Christmas season 
  • Instagram has 1 billion active monthly users! 500 million of them use the platform daily. 

And the list goes on… 

In this blog post, we’ve put together some of our favorite types of Christmas promotions on Instagram. They’re easy to set up, fun, engaging and most importantly – they do their job!

Instagram Christmas campaign ideas for pet lovers

People love to receive presents, and not just during Christmas! So with Christmas being all about giving, surprise your audience with a gift for their four-legged friends! This is a great opportunity for brands and shops that offer products aimed at pets and animals. Show your online community that you care about their little friends, gift them something and gain loyalty and new leads that you can then target! Here’s a great example of an Instagram Christmas campaign organized by K9 Sport Sack for dog lovers!

Instagram Christmas campaign ideas

Instagram Christmas giveaway with a charity donation

If your business type allows you to award your audience with a money prize as part of your Instagram Christmas marketing, then go for it. Money is probably the most desired prize in contests and giveaways, and no-one ever says “no” to a chance to win. You can gain even more loyalty and improve your brand perception, with the kind of Instagram Christmas giveaway organized by SM Corner Stone. They gave $250 to their lucky follower and another $250 to a charity of the winner’s choice. 

Instagram Christmas campaign ideas

To draw winners of your Instagram giveaways in an easy and transparent way, use our Easypromos Instagram Giveaway tool.

Christmas campaign idea to promote your best products

You own a shop? Let your followers try your products! Is there a better type of Instagram Christmas promotion that letting your customers test some of your best sellers? It can be a single giveaway, it can be part of 12 days of Christmas or one of your Instagram Advent Calendar giveaways. The choice is yours! Here’s a giveaway organized by Well Dot Ca giving their followers a chance to win a set of products. Don’t worry if you don’t feel like gifting your audience a whole set of goodies. You can offer just one product!

Instagram Christmas Campaign

Do you need more Christmas promotion ideas? Visit our Christmas Hub to find 20 festive promotions!

Instagram Christmas campaign ideas for big brands

Let’s stay with 12 days of Christmas giveaways, but this time organized by big brands. Instead of choosing one lucky winner of their sweepstakes they were giving away 200 branded wrapping papers, 250 sets of stickers, seven drink coolers, 6 months La Croix supply for six people and much more!  La Croix increased its engagement hugely, and they gained tons of loyalty.

Instagram Christmas campaign ideas

Brand exposure for small business with Instagram Christmas campaigns

Small businesses are always on a hunt for Instagram Christmas campaign ideas, right on! Promoting your business over the festive season is an essential part of your yearly marketing plan. Take an example from LI Homespun, knit and crochet maker, who organized an Instagram Christmas giveaway. By giving her followers a chance to win one of her products she gained new followers, brand exposure and engagement!

Instagram Christmas campaign idea

Instagram Christmas campaign ideas for fanbase accounts

Fanbase account? We have something special for you, too! Take a look at this awesome Instagram Christmas campaign idea of The Disney Fox. They decided to give away something that is a dream of all the followers of their account – tickets to Disneyland! But that’s not everything… The tickets come with a one-night stay in a hotel and a restaurant gift card! Great exposure and many new followers!

Instagram Christmas campaign ideas

As you can see Instagram Christmas campaign ideas don’t have to be so scary to organize! Sit down, think about your marketing objectives, your target audience and decide what kind of Instagram promotion could be the best for you. Come up with something attractive but at the same time something that will help you achieve the set marketing goals!

If you have more questions about your Instagram Christmas campaign ideas, contact our Support Team and they will help you resolve all your doubts through our Online Chat.



Kamila Palka

Easypromos marketing team

Publication date: 2019-11-13