One of the main objectives for a brand carrying out a promotion is to obtain the greatest number of participants. Without a doubt, this is one important way of measuring the success of a promotion.
On August 7, 2014 Facebook announced that a change in its regulations would be applied on November 5, 2014: the requirement for users to become fans of a Facebook Page before they can participate in a promotion was no longer to be permitted. In this article we explain this modification and we look at how it affects strategies for obtaining more fans for your Facebook Page.
Yesterday, November 5, 2014, we have updated all versions of the Easypromos platform (Basic, Premium and White Label) to adapt to the aforementioned change in Facebook regulations. In this update we have carried out the following actions:
1. Removed all the options that can no longer be used in promotions owing to this change to the regulations.
2. Added new features in order to counteract the fact that users can no longer be obligated to become fans.
Currently over 750 million of users access Facebook using their tablet or smartphone, and this numbers is growing year after year. In Easypromos more than 70% of traffic comes from mobile devices. With the aim of offering a perfect user experience, we are glad to announce that all promotions created with Easypromos are responsive. This means that the application design adapts to all the screen resolutions in order to offer an optimal view, no matter the device used. We explain the main features of the new Easypromos responsive design and what are the benefits.
Here at Easypromos we continually do our best to try and convey the effectiveness of our application as a promotional tool on Facebook. After looking through the emails, queries and wall messages we have received over the last few months we have compiled a list of 10 reasons why we recommend you use Easypromos. We believe it is a good starting point for anyone who is considering using Easypromos on their Facebook page.