07JAN2015

Effective contests: How to avoid barriers to participation
Tips for running effective contests

Posted in: Digital marketing,Ideas for your website

One of the main objectives for a brand carrying out a promotion is to obtain the greatest number of participants. Without a doubt, this is one important way of measuring the success of a promotion.

10NOV2014

Enforcement of the Change in Facebook Regulations of November 5, 2014 – FAQ

Posted in: Applications for facebook,Digital marketing

On August 7, 2014 Facebook announced that a change in its regulations would be applied on November 5, 2014: the requirement for users to become fans of a Facebook Page before they can participate in a promotion was no longer to be permitted. In this article we explain this modification and we look at how it affects strategies for obtaining more fans for your Facebook Page.

Yesterday, November 5, 2014, we have updated all versions of the Easypromos platform (Basic, Premium and White Label) to adapt to the aforementioned change in Facebook regulations. In this update we have carried out the following actions:

1. Removed all the options that can no longer be used in promotions owing to this change to the regulations.

2. Added new features in order to counteract the fact that users can no longer be obligated to become fans.

  Read more »

28APR2014

Facebook contests: why they should form part of your Social Media Plan
Facebook contest reasons to be in Social Media Plan

Posted in: Applications for facebook,Digital marketing

Promotions and Facebook contest have now become key elements in a brand’s social media strategy. And it’s not surprising considering that social networks are, without a doubt, the best method for establishing a dialogue with your followers. Facebook is currently the social network with the most users, and the highest level of user interaction. Add to this all the opportunities and benefits you can obtain when carrying out contests, sweepstakes and promotions, and it becomes clear why this is more than just a trend and why it has become an effective and vital part of any social media strategy.

22JAN2014

Creating campaigns that measure the traffic source of participants
Campaigns to measure traffic source

Posted in: Business news,Digital marketing

Once a promotion or contest is active, one challenge for administrators is to ensure that the promotion reaches the maximum number of users. Once the promotion has been published to the Page Timeline the administrator can increase the visibility of the contest and generate traffic by carrying out diffusion through a Facebook advertising campaign, by way of other social media networks, by sending out a newsletter, or by placing banners on other websites. To enable you to measure the impact of each of these actions we can now offer you customized links campaigns. With this new tool, available in Easypromos Premium and White Label, you can analyze the traffic sources of the participants in a promotion.

06NOV2013

5 merry and bright Christmas giveaway ideas for social media

Posted in: Applications,Digital marketing,Events,Ideas for your website

Christmas is just around the corner. And as we celebrate peace, generosity, and goodwill, it’s a wonderful time to reach out to your followers with Christmas giveaways on social media. Here’s 5 Christmas giveaway ideas for every social network – plus one extra Christmas promotion to bring them all together.

23OCT2013

Easypromos launches responsive design

Posted in: Business news,Digital marketing

Currently over 750 million of users access Facebook using their tablet or smartphone, and this numbers is growing year after year. In Easypromos more than 70% of traffic comes from mobile devices. With the aim of offering a perfect user experience, we are glad to announce that all promotions created with Easypromos are responsive. This means that the application design adapts to all the screen resolutions in order to offer an optimal view, no matter the device used. We explain the main features of the new Easypromos responsive design and what are the benefits.

21NOV2011

Facebook Christmas Campaign – 4 Original Ideas
Facebook Christmas campaigns

Posted in: Applications for facebook,Digital marketing,Events

Giveaways are always popular on Facebook – and even more so at Christmas, the season of giving. Pick an enticing prize and create a fun Christmas challenge to maximize engagement with your followers. Here are 4 creative and original ideas to get you started!

02MAY2011

10 Reasons to Use Easypromos
10_reasons_to_use_easypromos

Posted in: Business news,Digital marketing

Here at Easypromos we continually do our best to try and convey the effectiveness of our application as a promotional tool on Facebook. After looking through the emails, queries and wall messages we have received over the last few months we have compiled a list of 10 reasons why we recommend you use Easypromos. We believe it is a good starting point for anyone who is considering using Easypromos on their Facebook page.