Interactive Marketing

Malls have struggled to adapt to the modern world of online, mobile-first retail. But as marketing strategies swing back in favor of real customer experiences, things are looking up for commercial and shopping centres. This guide is for mall marketers…

Online tournaments are rapidly gaining popularity, alongside a wide range of digital competitions. Many brands and organizations are already leveraging these formats to boost engagement with their audiences. And it’s not just about sports or gaming: cultural contests, book or…

We live in an age where millions of photos and videos are shared on social media every day. In this post we’re going to explain the hugely important part that visual content plays in sports-related promotions, and we’ll introduce you…

Easypromos offers a highly versatile set of tools that allow commercial establishments to carry out promotional actions. In this article, we present three ideas to serve as inspiration for your own PPV (point-of-sale promotion) campaigns.

Want to save time and money while creating more authentic, effective content marketing campaigns? User-generated content, or UGC, is the answer. Here's how to collect user-generated content and run UGC campaigns on social media.

Everything's online this year... even escape rooms! Here's how to create an online escape room for customers, employees, social media followers or suppliers. Our virtual escape room app has a built-in reward system, with no coding needed. Read on to…