Instagram Giveaway

Run a comment-based Instagram giveaway on one or more posts or Reels. Easypromos imports comments through Meta’s official API, lets you apply participation rules and exclusions, and selects winners and alternates randomly and transparently. For more advanced Instagram giveaway campaigns, you can also combine multiple posts, promoted content, and posts from collaborating accounts in a single giveaway.

Your first Instagram Giveaway is free!

Table of contents
Instagram Giveaway

Instagram Giveaway Main Features

  • Import all comments from your Instagram posts

    Easypromos automatically imports all comments from the posts and Reels included in your giveaway, based on the participation dates you set. Comments are imported in the background, even for giveaways with large volumes of comments, and you can download the participant list and comments.

  • Verified by Meta

    Easypromos is a Meta Verified Tech Provider and uses Meta’s official APIs. This accreditation confirms that Easypromos meets Meta’s requirements for the proper use of its APIs and the security procedures required to work with Instagram and Facebook.

  • Combine up to 25 posts in a single Instagram giveaway

    Combine participants from up to 25 Instagram posts or Reels into a single giveaway and manage all entries together. For campaigns that require more than 10 posts, this functionality is available through Multi-Network Giveaway.

  • Include promoted posts in your Instagram giveaway

    Combine participants from organic and promoted Instagram posts in a single giveaway. If your Meta Ads are managed by an agency or third party, you can use a dedicated tool to obtain the promoted post ID and include its comments in the giveaway. This functionality is available through Multi-Network Giveaway.

  • Collaborate with other brands and influencers

    Run collaborative Instagram giveaways using posts from influencers, other brands, or accounts you don’t manage. Send collaborators an invitation to connect their Instagram account and select the giveaway post, without sharing login credentials.

  • Apply filters and exclusion rules

    Filter participants by the minimum number of mentions or the use of a hashtag, and control who is eligible for the giveaway. You can also exclude participants manually, using a blacklist, or based on whether they have won a previous giveaway. Learn more about exclusion rules.

  • Award extra entries

    Award up to 10 extra entries based on the number of unique mentions made by each participant. You can also manually assign up to 3 extra entries per participant to reward other actions. Learn more about awarding extra entries.

  • Pick a random winner on Instagram

    Randomly select winners and alternates from your Instagram giveaway. Easypromos uses a random number generator certified according to the international GLI-19 standard, providing a transparent and impartial winner selection process. Learn how our random winner selection system works.

  • Certificate of Validity

    Easypromos generates and publishes a Certificate of Validity confirming that the winners and alternates were selected randomly through the platform. Share this public record of the result to demonstrate the transparency of your Instagram giveaway.

  • Manage winners, alternates, and prizes

    Use Easypromos tools to announce the winners, replace disqualified or unresponsive winners with alternates, and contact the selected participants. Use the Claim Your Prize feature to confirm winner details and collect the information needed to manage prize fulfillment.

Instagram Giveaway Pricing

First giveaway free. Basic plan or higher for additional giveaways.

First
Giveaway
Free 		Basic
Plan
$29USD/month 		Basic PRO
Plan
$49USD/month

Number of giveaways

 1UnlimitedUnlimited

Maximum number of comments

 Unlimited5,000Unlimited

Certificate of Validity

Results published on the Winners Page

Automatic selection of alternate winners

Claim Your Prize system

Blacklist fraudulent users

Exclude former winners

Comments on multiple posts from the same profile

Run multiple giveaways on a single post

Download participants and comments as an Excel/CSV file

Broadcast Mode – live video of the prize drawing

Support for sponsored and dark posts

Giveaways with collaborators

Advanced giveaway analytics

VAT not included

Instagram Giveaway Full Features

Case studies

  • Professional cyclist connects with fans

    Discover how professional cyclist Toms Skujiņš used social media giveaways to engage his online community and strengthen the connection with his fans.

    Client: Toms Skujins

    Read complete success story

  • Yoga instructor goes digital

    Discover how a yoga instructor brought her business online, strengthened her brand presence, and connected with an international community through social media promotions.

    Client: Yoga with Jennison

    Read complete success story

  • 12 Days of Christmas giveaways on social media

    Discover how Tombow USA, the US division of the art and stationery brand, used a 12-day series of Instagram giveaways to drive its highest Instagram engagement to date.

    Client: Tombow USA

    Read complete success story

Instagram Giveaway: Resources and Help

  • Tutorial

    Learn how to set up your Instagram Giveaway and randomly select the winners.
    Go to tutorial

  • Complete guide to Instagram Giveaways

    Learn how to run an Instagram Giveaway step by step, from defining the participation mechanic to selecting and announcing the winners.
    Read the guide

Instagram Giveaway FAQs

  • How do I pick a winner of an Instagram giveaway?

    To run a transparent and reliable Instagram giveaway, use a tool that imports all valid comments and randomly selects the winner from the final participant list. Easypromos also lets you apply filters and exclusions before the drawing and generates a Certificate of Validity for the result. Discover why brands and professionals choose Easypromos to run their Instagram Giveaways.

  • Clearly specify the prize, participation period, how users should enter, and how the winner will be selected and announced. The post should also be well structured and include an attractive image that clearly shows the prize. For more tips on writing the post and planning the giveaway, see our complete guide to Instagram Giveaways.

  • Instagram giveaways can help attract new followers, especially when the prize is relevant to your target audience and closely connected to your brand. Offering one of your own products can help attract participants who are genuinely interested in what you offer. Keep in mind that following an account cannot be automatically verified as a participation requirement through the Instagram API. See how Habitium used Instagram comment giveaways to grow its follower base.

  • We don’t recommend requiring users to share the giveaway in their Stories, as this action cannot be verified automatically and may encourage repetitive or spam-like behavior. You can make it optional and award extra entries for it, but the organizer will need to verify the action manually and then assign the additional entries in Easypromos.

  • No. In a giveaway among users who comment on a post from your profile, Easypromos only works with the public information available through Instagram. If you want to collect participants’ contact details, run an Entry Form Giveaway and promote it on Instagram. You can also use Instagram Messaging Automations to direct users from Instagram to the registration form and make the participation process more seamless.

  • Instagram gives brands several ways to showcase products through feed posts, Stories, and Reels. Its visual format makes it well suited to content that encourages interaction and gives products greater visibility. A comment-based giveaway is one practical way to promote a product while encouraging users to interact with your brand. Feature the product in the giveaway post and invite users to comment for a chance to win.

  • Yes. Easypromos offers Instagram Story Giveaway, which lets you automatically collect participants and randomly select winners from users who either mention your brand in their Stories or reply to your brand’s Stories.

  • Yes. Instagram Giveaway supports posts, carousels, videos, and Reels. You can import the comments from one or more Reels and randomly select winners from the valid entries.

  • Yes. Collaborative Instagram giveaways can be organized in two ways:

    • A single post using Instagram Collabs. The post appears on the collaborating profiles, and the organizer can manage the winner selection with Easypromos.

    • Multiple posts within the same campaign. With Multi-Network Giveaway, you can combine comments from posts published by the brand, influencers, collaborators, and promoted posts, then run a single winner selection across all entries.

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