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Discover step-by-step guides to create interactive promotions, contests, and giveaways with Easypromos. Learn how to engage your audience, boost participation, and run successful marketing campaigns.
Complete Guide: How to Create an AI Purchase Receipt Validation Campaign for FMCG Brands (Fast-Moving Consumer Goods)
In this guide, you will gain an in-depth understanding of AI Purchase Receipt Validation, how to design an effective campaign for FMCG (fast-moving consumer goods) products, and the key aspects you should consider to execute it successfully.
Winter Sports Marketing: How to Engage Snow Lovers and Drive Bookings
Ski season is here! Ready to carve out a winning marketing strategy that drives bookings and boosts gear sales? Whether you manage a ski resort, sell high-tech snow apparel, or organize epic winter events, this article is your winter sports…
How to Make a Sports Bracket to Engage Your Audience (and Incentivize Participation With Prizes)
Sports tournaments are more than just competition. They’re storytelling, drama, and loyalty wrapped into one. Fans wait months for their favorite events, ready to argue, celebrate, and predict every result. For marketers, that passion represents a unique opportunity: create interactive…
How to Avoid Cheating in Promotional Dynamics
At Easypromos, we've spent over a decade helping brands and agencies launch online promotional campaigns. And although every campaign is different, we see a recurring pattern: well-intentioned ideas that seem perfectly reasonable on paper end up encouraging dishonest behavior.
How to Get to Know Your Newsletter Subscribers Better
Surely, you have invested a lot of time and effort into growing your newsletter subscriber list, so why not take the opportunity to get to know them better? In this post, we’ll show you how to enrich your subscribers’ profiles…
How to convert your promotion into a mobile app
It’s common on smartphones to accumulate numerous apps, as each one serves a specific purpose at a given moment. If you're considering launching a long-term promotion and want to have a presence on users' devices, this article is for you.…
How to make Instagram surveys
Instagram is a social network full of opportunities for brands, so don't wait any longer to incorporate it into your digital marketing strategy! In this article, we are going to share 3 effective ways to connect with your audience using…
How to Create a Multiple Choice Test for Your Interactive Marketing Campaign
Multiple-choice tests aren't just for school—they're a game-changer in interactive marketing. These simple yet engaging tools can captivate your audience, collect valuable insights, and boost lead generation. Learn how to create and manage a multiple choice test to help you…
Prize Management Systems: How to distribute prizes on online promotions
93% of users who participate in digital promotions, such as contests and giveaways on social media, do so because of the possibility of winning a prize. The incentive behind a campaign is the motivation that drives users to participate. Therefore,…
Promotion KPIs: How to Measure Results
Promotions offer brands infinite ways to foster a fluid relationship with their communities. Promotions can be used to attract and energize new followers by promoting activities of interest which encourage users to approach a brand’s products. Promotions can also be…
How to promote an Instagram Stories Giveaway
So, you’ve decided to launch an Instagram Stories Giveaway and you have shared it but it’s not getting the traction you aimed for. Let us share with you our recommendations on how to promote an Instagram Stories giveaway. After all,…
How to integrate Easypromos with any user registration system
If you have a loyalty program, a private area for users, or an App, it doesn’t make much sense to ask users for their information to participate in a promotion. Easypromos offers two solutions to identify users without them having…
How to promote your giveaway with a newsletter
As you very well know, social media giveaways are a good option to generate engagement on a brand’s accounts. However, what is the best way to better promote and increase the reach of a promotional action? The answer is Newsletters!…
Instagram Story Giveaway: How to Organize and Pick a Winner from Instagram Stories
An Instagram Story Giveaway is an effective way to generate engagement and visibility on Instagram. When users reply to your Story or mention your brand in their own Stories, they actively interact with your content. This increases reach and reinforces…
How to Create a 2026 World Cup Predictor (and why it is an opportunity for brands)
The 2026 FIFA World Cup will be a historic event: 48 national teams, more matches than ever before, and a global audience expected to be even larger than in previous editions. For brands, this represents an exceptional opportunity to increase…
