Browsing Category

Digital Marketing

218 posts

Articles with examples, ideas, resources, and tips on digital marketing and online promotions.

Subcategories

customer retention and loyalty

2023-01-30

Customer Retention and Loyalty: Do It with Games and Promotions

2023-01-30
Kamila Palka

Easypromos is an effective tool for expanding the database of any business, and for that reason, many brands are already using our innovative applications. However, it doesn’t change the fact that each company should have a solid user or customer…

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2024-07-12

4 Brand Positioning Ideas to Implement into your Marketing Plan

2024-07-12
Kamila Palka

So we’ve set up your brand, launched new products, established your social media accounts, and even identified your target audience. Well done! What’s your next step? How can you make sure your brand doesn’t get lost in the crowd? How…

Data collection promotions

2025-05-08

User Registration in Online Promotions: All You Need to Know

2025-05-08
Kamila Palka

Launching a new promotion means deciding whether you want the participants to register. Once you have that clear you'll have to decide whether the registration process will take place before or after the participation. In this blog post, we take…

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2025-02-05

5 Steps to Better Lead Collection and Data Marketing

2025-02-05
Corinna Keefe

What's the secret to a strong brand in 2020? Strong relationships with your customers. Modern consumers buy from brands which they feel share their values, anticipate their needs, and care about their experience. If that sounds like a tall order,…

gamification for marketers

2023-01-30

Gamification For Marketers: What It Means and How to Use it

2023-01-30
Corinna Keefe

What does the perfect marketing campaign look like? The answer is different for every person, brand, place and time. But right now in 2020, we can make some broad statements about what a great marketing campaign includes.

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Branding promotions

2024-10-03

5 Engaging Ideas For a Branded Memory Game

2024-10-03
Corinna Keefe

Brands are starting to embrace interactive content with enthusiasm. Social media, mobile apps and ads are full of branded games which get customers' attention and raise brand awareness. Here's how to use branded games in your marketing strategy - with…

Lead Generation Campaigns on Social Media

Digital Marketing

2025-05-09

Best Lead Generation Campaigns, 5 examples

2025-05-09
Kamila Palka

If you’re in charge of generating leads then you definitely know how tough it is to come up with effective and efficient strategies to collect the so desired leads. However, it’s totally doable with the right approach and the results…

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2023-02-07

Customer Retention Strategies in Times of Uncertainty

2023-02-07
Kamila Palka

Customer retention in times of crisis or uncertainty is a tough nut to crack. Lack of previous experience and no one to guide you through the obstacles make the challenge seem even more difficult. However, technology and social media give…

Summer Campaign Ideas

Digital Marketing

2025-05-19

Engaging Summer Campaign Ideas to Help You Connect with Your Audience

2025-05-19
Kamila Palka

Summer is around the corner! And more and more brands are starting to embrace the idea of adding engaging mechanisms into their marketing strategies. Gamification is the answer to all your questions! It has never been easier to engage your…

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2025-06-04

How to Organize Virtual Event Giveaways

2025-06-04
Kamila Palka

Do you want to find a creative way to engage the participants of your webinar, online class or video conference? You want to make sure the attendees won't stop talking about your brand for days? Organize a virtual event giveaway…

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2023-05-10

7 Ideas for a Branded Word Search Game for Any Brand

2023-05-10
Kamila Palka

Gamification has become an inseparable part of content marketing and it's a fact that gamified promotions help brands achieve resounding results. Branded Word Search games are being more recognized by brands looking to promote their brand and product, generate leads,…

generate leads with interactive content

Data collection promotions

2025-02-05

How to Generate Leads Through the Power of Interactive Content

2025-02-05
Corinna Keefe

It’s the million-dollar question: How do you generate leads on social media? What’s the best kind of content to reach people and get them started on the buyer’s journey? In today’s post, we’re talking about interactive content, turning followers into…

2025-05-08

Brand Engagement: Different Types and Ways to Increase it

2025-05-08
Kamila Palka

Brand engagement is one of the most crucial and desired marketing objectives in marketing plans of small and big companies. But can identify it in your marketing actions? There are different types of brand engagement and we talk about them…

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2025-06-05

How to Boost Employee Engagement with Online Games

2025-06-05
Corinna Keefe

For the last few weeks, the Easypromos team has been fully remote. And we're not the only ones: all over the world, people are learning how to work from home in challenging circumstances. Employee engagement has never been more important.…

2023-06-06

Digital Marketing Strategies That Boost Brand Awareness

2023-06-06
Kamila Palka

The best way to learn something? Watch the experts! Read on for 3 real examples of digital marketing strategies that boost brand awareness. We’ve included some recommended KPIs and easy ways to apply these strategies for your own brand.

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