Digital Marketing

The popularity of digital media over print media has exploded over the last decade. Unsurprisingly, it has led to endless debate about whether or not print media can survive in the current market. However, while pundits prematurely announce the death…

How do you get people excited about your giveaways? Often, the trick is to introduce an element of chance - and the more random the contest, the better. If you can create more chances to win, you'll increase participation too.…

Cycling is a fast-growing business - and it's modernizing, too. Bike marketing is no longer just about showcasing the latest model. It's also a lifestyle. People - especially young adults - use bikes for day-to-day transport and their leisure time.…

User-generated content is a powerful tool in the hands of any business. Not only does it allow your marketing team to be a bit lazy and give the controls to your users for a short while, but it also boosts…

3.7 billion people own a mobile phone, and almost 50% of internet traffic comes from mobile. Modern inbound marketing is all about meeting the customer where they are - so here's how to make contact through SMS marketing.