Infographic about how users share the online contest they participate in

Posted in: Applications,Digital marketing

Users who participate in online sweepstakes and contests are proactive when it comes to sharing the promotions with their contacts and friends across the social networks. According to data extracted from more than 200 Premium promotions, in which over 140,000 people have taken part, 54.40% of users viralize the promotion link in at least one of the proposed social networks. When contests reward users who manage to convert their friends into participants via the recruiting system, this percentage rises to 99.31%. But even when the promotion doesn’t offer this incentive, an average of 45.76% of users share the promotion link at some point during their participation.


Facebook will update the number of Likes on March 12
Facebook will update the number of Likes

Posted in: Applications for facebook,Digital marketing

Facebook is still pursuing its mission to give greater value to “likes”. One of the latest changes made by the company aims to achieve this. This change is: High quality fans. 

Facebook wants to provide administrators with updated and consistent information about the users who actively follow their Pages. Their objective is to help Pages be more effective at reaching a public that is genuinely interested in their brand. In order to do so, Facebook announced that starting on March 12 it will update Pages’ Like counts by removing inactive or disabled accounts.


Call-to-action button for Facebook Pages
Facebook Call to action button - Easypromos

Posted in: Digital marketing

Last December, Facebook announced a new feature for Facebook Business Pages providing the opportunity to add a call-to-action button to a Page. This new button first became available in the US, and has gradually been incorporated into Pages from other countries. The aim of this new button is to encourage followers to carry out an action from the Page. This action could be making a purchase, or signing up for example. Below, we explain which types of buttons are available and how to apply them to your Pages. We also provide some tips for getting the most out of this button.


7 key communications for the promotion participant
key communications emails participants

Posted in: Digital marketing

In the majority of promotional actions carried out by Facebook, including the more traditional marketing actions, one of the objectives that brands try to achieve is the capturing of new contacts or leads of possible clients. Contact details, particularly email addresses, represent the most simple and effective way of communicating with your followers. Email addresses can be used after a promotion has finalized for carrying out email marketing campaigns, but this doesn’t have to be the only objective.


How to create a hashtag for your Twitter and Instagram campaigns
Create a hashtag for Twitter & Instagram campaigns

Posted in: Applications,Applications for Instagram,Applications for Twitter,Digital marketing

Creating a hashtag seems simple, but to ensure a really successful Twitter and Instagram campaign, it is worth bearing in mind some aspects that are outlined in this article.


Effective contests: How to avoid barriers to participation
Tips for running effective contests

Posted in: Digital marketing,Ideas for your website

One of the main objectives for a brand carrying out a promotion is to obtain the greatest number of participants. Without a doubt, this is one important way of measuring the success of a promotion.


Enforcement of the Change in Facebook Regulations of November 5, 2014 – FAQ

Posted in: Applications for facebook,Digital marketing

On August 7, 2014 Facebook announced that a change in its regulations would be applied on November 5, 2014: the requirement for users to become fans of a Facebook Page before they can participate in a promotion was no longer to be permitted. In this article we explain this modification and we look at how it affects strategies for obtaining more fans for your Facebook Page.

Yesterday, November 5, 2014, we have updated all versions of the Easypromos platform (Basic, Premium and White Label) to adapt to the aforementioned change in Facebook regulations. In this update we have carried out the following actions:

1. Removed all the options that can no longer be used in promotions owing to this change to the regulations.

2. Added new features in order to counteract the fact that users can no longer be obligated to become fans.

  Read more »


Facebook contests: why they should form part of your Social Media Plan
Facebook contest reasons to be in Social Media Plan

Posted in: Applications for facebook,Digital marketing

Promotions and Facebook contest have now become key elements in a brand’s social media strategy. And it’s not surprising considering that social networks are, without a doubt, the best method for establishing a dialogue with your followers. Facebook is currently the social network with the most users, and the highest level of user interaction. Add to this all the opportunities and benefits you can obtain when carrying out contests, sweepstakes and promotions, and it becomes clear why this is more than just a trend and why it has become an effective and vital part of any social media strategy.


Creating campaigns that measure the traffic source of participants
Campaigns to measure traffic source

Posted in: Business news,Digital marketing

Once a promotion or contest is active, one challenge for administrators is to ensure that the promotion reaches the maximum number of users. Once the promotion has been published to the Page Timeline the administrator can increase the visibility of the contest and generate traffic by carrying out diffusion through a Facebook advertising campaign, by way of other social media networks, by sending out a newsletter, or by placing banners on other websites. To enable you to measure the impact of each of these actions we can now offer you customized links campaigns. With this new tool, available in Easypromos Premium and White Label, you can analyze the traffic sources of the participants in a promotion.


Easypromos launches responsive design

Posted in: Business news,Digital marketing

Currently over 750 million of users access Facebook using their tablet or smartphone, and this numbers is growing year after year. In Easypromos more than 70% of traffic comes from mobile devices. With the aim of offering a perfect user experience, we are glad to announce that all promotions created with Easypromos are responsive. This means that the application design adapts to all the screen resolutions in order to offer an optimal view, no matter the device used. We explain the main features of the new Easypromos responsive design and what are the benefits.