Users who participate in online sweepstakes and contests are proactive when it comes to sharing the promotions with their contacts and friends across the social networks. According to data extracted from more than 200 Premium promotions, in which over 140,000 people have taken part, 54.40% of users viralize the promotion link in at least one of the proposed social networks. When contests reward users who manage to convert their friends into participants via the recruiting system, this percentage rises to 99.31%. But even when the promotion doesn’t offer this incentive, an average of 45.76% of users share the promotion link at some point during their participation.
Facebook is still pursuing its mission to give greater value to “likes”. One of the latest changes made by the company aims to achieve this. This change is: High quality fans.
Facebook wants to provide administrators with updated and consistent information about the users who actively follow their Pages. Their objective is to help Pages be more effective at reaching a public that is genuinely interested in their brand. In order to do so, Facebook announced that starting on March 12 it will update Pages’ Like counts by removing inactive or disabled accounts.
Posted in: Digital marketing
In the majority of promotional actions carried out by Facebook, including the more traditional marketing actions, one of the objectives that brands try to achieve is the capturing of new contacts or leads of possible clients. Contact details, particularly email addresses, represent the most simple and effective way of communicating with your followers. Email addresses can be used after a promotion has finalized for carrying out email marketing campaigns, but this doesn’t have to be the only objective.
On August 7, 2014 Facebook announced that a change in its regulations would be applied on November 5, 2014: the requirement for users to become fans of a Facebook Page before they can participate in a promotion was no longer to be permitted. In this article we explain this modification and we look at how it affects strategies for obtaining more fans for your Facebook Page.
Yesterday, November 5, 2014, we have updated all versions of the Easypromos platform (Basic, Premium and White Label) to adapt to the aforementioned change in Facebook regulations. In this update we have carried out the following actions:
1. Removed all the options that can no longer be used in promotions owing to this change to the regulations.
2. Added new features in order to counteract the fact that users can no longer be obligated to become fans.
Currently over 750 million of users access Facebook using their tablet or smartphone, and this numbers is growing year after year. In Easypromos more than 70% of traffic comes from mobile devices. With the aim of offering a perfect user experience, we are glad to announce that all promotions created with Easypromos are responsive. This means that the application design adapts to all the screen resolutions in order to offer an optimal view, no matter the device used. We explain the main features of the new Easypromos responsive design and what are the benefits.