Social Media Promotions

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing…

Organizing contests and promotions across the social networks is a marketing tool currently used by all businesses and brands. Thanks to the proliferation of social networks, brands have found a highly-effective means of developing promotional actions. However, the success of…