Success cases

Every year, Las Arenas, the shopping mall located on the island of Gran Canaria celebrates its anniversary. In 2020, however, due to the COVID pandemic, it was not possible to celebrate in the mall. Instead, Las Arenas decided to carry…

The COVID-19 pandemic caused the world of sports to stop and then transform. In the case of running, many races were canceled or postponed, forcing race organizers like La Bolsa del Corredor and its running club to come up with…

For the 2020 Christmas campaign, the Devonshire Hotels and Restaurants Group decided to spread some light in the dark with a festive ‘Elf on the Shelf’ gamified Advent Calendar. During December, users participated in the promotion by finding the mischievous…

Personal branding is a crucial element for professional athletes and their career. In the XXI century, it’s easy enough to have a great social media presence, but is it also easy to stand out from the crowd and attract sponsors?…

Andrew's Airport Parking is an Australian off-airport parking business. During the outbreak of COVID-19 the brand looked for a way to connect with their customers and online community members. Andrew's Airport Parking launched a branded Memory game which turned out…

Organizing an online voting contest is quite a challenging task, especially when there are different categories and candidates. Is it possible to manage such a contest and make sure the participants don’t follow bad practices to obtain more votes? Today…

RAVEN5 is the first marketing agency in the world to offer a dedicated, full-service approach to social media promotions. We sat down with Michael Bickerton, the principal of RAVEN5, to find out how they're shaking up the world of digital…

The footwear brand Flexi looked for a way to convert anonymous website visitors into leads. The Easypromos mini-games combined with attractive prizes turned out to be the perfect solution for the Flexi e-commerce. Learn more about the marketing campaign that…

Social media giveaways help brands grow their audience, increase engagement and reinforce brand awareness. However, many people still believe that social media contests can be organized only by big brands with thousands and thousands of followers. Today we show how…

When Jennison saw her yoga business "Yoga with Jennison" threatened by the COVID-19 restrictions, she was forced to make changes to her business. She saw hope in digital channels and decided to move all classes online, using YouTube, Instagram, Zoom.…

In recent years, social media channels have become the norm and a popular and effective way for athletes to connect with their fans. Nowadays, the majority of world-class sportsmen and sportswomen use social media to reinforce their personal branding and…

Nowadays, there are many brands that start and grow on social media. They commonly use contests and giveaways as an easy tool to accomplish their marketing objectives. AUssieYouTOO is no different. They systematically raffle scholarships and gifts among their audience,…

Find out how a travel blogger organized a series of Entry Form Giveaways to celebrate her "blogiversary". She expanded her database, engaged with her audience and offered prizes!

Check out the recent success case of the Vitality Netball World Cup organized in England. The organizers wanted to display user-generated content in the arena during the tournaments. In 10 days 45,851 images were posted with the #ThisIsNetball hashtag. 1,500…