Digital Marketing

Since Facebook changed its rules in November 2014, forbidding organizers from forcing users to become fans in order to participate in a promotion, online campaigns aimed at increasing fan numbers have redirected their strategies towards obtaining leads for subsequent marketing…

Organizing contests and promotions across the social networks is a marketing tool currently used by all businesses and brands. Thanks to the proliferation of social networks, brands have found a highly-effective means of developing promotional actions. However, the success of…

Have you organized a sweepstakes on your Facebook Page and now want to get in touch with the winners? Once you have a list of the winners and alternates for your sweepstakes it’s time to let the victors know so…

Are you about to launch a digital promotion or an Instagram giveaway? Make sure you don’t forget one of the most important and easiest-to-miss aspects - the terms and conditions of your campaign. Each online promotion should come with its…